With twenty years of experience at corporations like Philip Morris, Lidl, and Crédito y Caución, Jaume Boada (Barcelona, 1978) made the leap into the startup world with Just Eat, where he became Head of Sales for Spain. Later, while working at Grupo Mox, he spotted a business opportunity: companies could save a lot of money by outsourcing parts of their services.

That’s how Metrickal was born, a startup specialized in Business Process Outsourcing (BPO), helping companies, especially in the logistics sector, manage their outsourcing processes. Using AI, its recruitment platform conducts interviews, screens candidates, and speeds up the hiring process.

TB: What’s the purpose of your project?

JB: To provide companies with remote talent from other countries, improving their margins and ultimately their EBITDA. We’ve helped one company save over €1 million this year, with extremely high quality standards.

We work with two models: in the first, we recruit talent and the client manages the resources; in the second, more common model, clients trust us to oversee and execute tasks on their behalf.

TB: What stage is the project at, and where do you see it in two years?

JB: We’re in a growth phase, doubling revenue year over year with a solid base of recurring clients.

Outsourcing tasks and hiring remote talent is still in its early days. We’re just at the beginning of a major revolution. Among the top 100 revenue-leading global companies, the vast majority are already outsourcing work to other countries. It’s only a matter of time before SMEs adopt this hiring model too.

TB: A great idea you’ve had?

JB: Metrickal.

TB: What’s been your biggest challenge?

JB: Professionally, launching the company itself: the whole journey of capitalizing unemployment benefits, dealing with lawyers, ENISA, building a team, and growing the business. Personally, a serious illness that nearly took me out.

TB: The best advice you’ve received?

JB: Groucho Marx: “It’s better to remain silent and be thought a fool than to speak and remove all doubt.”

We’re used to talking about everything, acting like we’re experts in everything. Sometimes we don’t realize how ridiculous we look trying to have an opinion on everything, especially when the person in front of us might actually know more or have more experience than we do.

TB: A role model?

JB: My professional role model, someone I saw every day for over 20 years, is my mother: a businesswoman, Secretary General of the Pharmaceutical Federation, Director of the Infarma trade fair, and a woman thriving in a male-dominated world. Achieving all that 30 years ago was much harder, so I value it even more. But beyond titles or companies, what I value most is her passion for her profession and her industry.

TB: A technology that will shape the future?

JB: Everyone talks about AI, but I’d bet on robotics, which will replace humans in many jobs. I’d also bet on virtual reality, which will change the way we learn and have fun (concerts, travel, gaming…). The world might end up looking a lot like ‘Total Recall’.

TB: A startup or company?

JB: Best company: Philip Morris. I’ve never seen such an organized company. Best startup: Just Eat, for everything I learned there.

TB: ¿What helps you disconnect?

JB: Watching Barça live at the stadium, reading, and traveling. I also go to a lot of concerts every year.

TB: A book to recommend?

JB: ‘Too Late to Be Good’, by the pseudonymous Ricco Boggart, about the rise, beginnings, and fall of Lucky Luciano, founder of the American Mafia.

TB: A series, movie, or song that defines your current moment?

JB: A song? ‘The Rising’ because, although the context is very different from why Springsteen wrote it, entrepreneurship is a similar journey: full of darkness (sometimes self-inflicted) and rebirth, like a phoenix. A movie? Maybe ‘Rocky’. It’s not my favorite, but it captures my current phase: you fall, and you get back up.

TB: A recipe or a restaurant?

JB: That’s tough, but I’d go with Robata, a Japanese spot on Enric Granados in Barcelona.

TB: A place in the world?

JB: With all due respect to Barcelona, San Francisco. Aside from the weather, it has everything.

TB: Where would you invest €100k?

JB: Without a doubt, in Metrickal. It’s a sure bet. Outside Metrickal and the startup world, I’d look at platforms like PropHero, Inviertis, or Urbanitae.

TB: If you weren’t an entrepreneur…

JB: I’d be working in a company, probably running a department or sales team, and I’d be frustrated. I’ve always had an entrepreneurial spirit (I had a credit insurance agency, co-founded a fiduciary firm, a restaurant…).

If I had any musical or athletic talent, I’d probably be working in the music industry or for a sports club (the first two CVs I ever sent were to Manchester United and Malpaso Productions).

TB: What does Tech Barcelona mean to you?

JB: Tech Barcelona is a chance for Metrickal to be part of the city’s tech ecosystem. A place to build your name, to meet people and be known, and to grow your company. For Barcelona, the city with the most startups in the country, Tech Barcelona is a benchmark and an international magnet.

I truly believe that if everyone in this city rowed in the same direction with the kind of focus Tech Barcelona has, it would become a global leader in every sense.