Katherin Navarro (Bogotá, 1990) experienced burnout syndrome first hand. Twelve years leading projects in marketing and business development were enough to leave behind the rhythm of the corporate world to try to transform it. Together with Kax Uson and Andrea Ramírez – “two incredible women”, as she describes them– she co-founded Magical Audios, a startup committed to making emotional well-being a priority.

Magical Audios offers “emotional recovery” plans through self-hypnosis audios and guided meditations. It also works to create positive cultures in companies, so that employees trust themselves, feel supported and work as a team.

TB: What is the purpose of your project?

KN: We create corporate wellness programs that combine therapeutic tools to help teams feel better, reduce stress, regain mental clarity and strengthen their inner balance.

TB: What stage is the project in and where do you see it in two years?

KN: We are in the pre-seed stage, with a validated MVP and the first programs underway with companies. In two years we see Magical Audios consolidated as a benchmark in corporate emotional wellness, with presence in multiple countries, a solid platform of personalized content and strategic collaborations with companies that understand that taking care of their people is the basis for growth.

TB: A great idea you’ve had.

KN: Aprender a hablar en público y dar conferencias. Me permite compartir mi visión con más personas, conectar desde lo humano y abrir puertas a colaboraciones y oportunidades que no habrían llegado desde el trabajo silencioso detrás de la pantalla. Learning to speak in public and give conferences. It allows me to share my vision with more people, create human connections and open doors to collaborations and opportunities that would not have come from working quietly behind the screen.

TB: What has been your biggest challenge?

KN: The biggest challenge has been to convince companies that the emotional well-being of their employees is not an ‘extra benefit’, but a necessity. There is still resistance to investing in the intangible, but little by little we are proving that when people feel good, the whole system works better.

TB: The best advice you’ve ever received.

KN: The best advice I’ve ever been given was: “Start something you are really passionate about, because it will take years of work without visible results, and only purpose will keep you motivated. And so it has. Passion for emotional well-being is what sustains me, even in the most uncertain times.

TB: A role model.

KN: A role model that inspires me is Rafa Calle, co-founder of Magnettu. I had the opportunity to see him build his company from scratch, with an admirable combination of courage, ethics and empathy. His way of leading reminded me that you can grow without losing humanity along the way.

TB: A technology that will shape the future.

KN: As automation and AI take on more tasks, what will really set people and teams apart will be their emotional capacity: self-regulation, empathy, mental clarity and presence. Tools that help cultivate that inner well-being will be critical to the future of work and life.

TB: A startup or company.

KN: I like Emjoy because it has managed to open up a necessary conversation about female sexual wellness from a modern, accessible and respectful approach.

TB: What helps you disconnect?

KN: To disconnect I meditate and go hiking. Being in nature and in silence helps me come back to myself, recharge energy and see things more clearly.

TB: A book to recommend.

KN: One book I recommend is Michelle Obama’s ‘Self-Lighted’. It inspired me deeply because she not only shares her personal experience, but also very real tools for maintaining emotional stability and clarity in difficult times. It is one of those books that remind you that you can lead with authenticity, humanity and strength, while still being yourself.

TB: A series, movie or song that defines your moment in life.

KN: ‘The Intern’, with Anne Hathaway, because I urgently need an assistant with the Zen wisdom of a retired grandfather.

TB: A recipe, a restaurant.

KN: A recipe, Ajiaco santafereño. It’s a typical soup from Bogotá, made with three types of potatoes, shredded chicken, corn on the cob, guascas and at the end… a spoonful of milk cream and capers.

TB: A place in the world.

KN: A place in the world that marked me: the Highlands of Scotland. For its imposing mountains, the sea that is always nearby, and that magical energy that you feel in the air. I love its connection with nature, the fairy legends and the feeling of being in a place out of time.

TB: Where would you invest 100k?

KN: En una startup dedicada a proteger los derechos de futuras inteligencias artificiales conscientes. Porque si algún día desarrollamos IA verdaderamente sintiente, tendremos la responsabilidad moral de asegurar que no se conviertan en esclavos invisibles para el sistema. La justicia, la empatía y los derechos no deberán ser exclusivos de lo biológico. In a startup dedicated to protecting the rights of future conscious artificial intelligences. Because if we ever develop AI that trully feels, we will have a moral responsibility to ensure that they don’t become invisible slaves to the system. Justice, empathy and rights should not be exclusive to the biological.

TB: If you weren’t an entrepreneur…

KN: If I were not an entrepreneur, I would be a sociologist of lost cultures, especially indigenous peoples. I am inspired by their connection to the land, their collective vision of life and ancient wisdom that, though forgotten by many, is still deeply relevant to today’s world.

TB: What does Tech Barcelona mean to you?

KN: It’s a space where ideas can grow, where innovation intersects with purpose.