How is success measured? “Each person defines what it symbolizes. Also what it means to achieve it. Therefore, only you can judge whether you’ve reached it.”

Judith Bayés (Blanes, 1976) has succeeded in creating AppTramit, a tool that is changing the way we interact with public administration: less friction, less bureaucracy, more simplicity. She has overcome cancer, marking a turning point in how she understands work, life, and purpose. She has received recognitions such as EAE’s Top 10 Women and Santander W50, among others.

If success were a tiger, Judith has learned how to tame it [you’ll understand the reference later].

TB: What is the purpose of your project?

JB: To improve the relationship between citizens and local administration through simplification, plain language and mobile technology.

TB: At what stage is your project and where do you see it in two years?

JB: We are in a growth stage. We already have numerous clients and are in the process of creating new products that simplify work and redistribute resources within local government bureaucracy.

TB: A key decision that has shaped your project.

JB: Not giving up when things got tough.

TB: What has been the biggest challenge you’ve faced and what has it taught you?

JB: Going through (and overcoming) cancer while building a company.

TB: The best advice you’ve received.

JB: Listen to your intuition and trust.

TB: We all change over time. Have you changed your mind about anything?

JB: Success is very relative. Each person defines what success symbolizes and what it takes to achieve it. Therefore, only you can judge whether you’ve reached it.

TB: A professional role model who inspires you.

JB: Jordi Priu. Through his humility, he has taught me how to build a company, to become the best version of myself, and that no matter how difficult things get, I should always trust and keep smiling.

TB: What do you value most in the people you work with?

JB: Honesty. If someone lies to me, betrays me, or messes me around, it’s very hard to come back from that.

TB: A startup or company you admire and why.

JB: There are many. Most healthtech companies—I admire them deeply. However, in this case I’ll go with one whose social impact is outstanding… BlindStairs, led by Marta Rodríguez-Tobalo. I love their anonymized hiring processes that highlight talent while fighting ageism and gender discrimination, among others.

TB: What do you do to disconnect?

JB: Strength training, meditating…

TB: A book you recommend.

JB: It depends on what you’re looking for. A thriller like The Girl (La nena) by Carmen Mola can be a great option. If, on the other hand, you want to work on yourself, Taming the Tiger by Akong Tulku Rinpoche is my go-to book.

TB: A song that defines your current moment.

JB: ‘Rising from within’, by sIA.

TB: A recipe, a dish, a restaurant.

JB: Stuffed sea urchins at Es Blanc in Blanes—but honestly, nothing beats my husband’s wood-fired rice in the countryside.

TB: A place in the world.

JB: Manhattan. 

TB: Where would you invest 100k?

JB: In my daughter’s education.

TB: If you weren’t an entrepreneur…

JB: I’d like to dedicate myself to clinical hypnosis and past-life regression hypnosis.

TB: What is Tech Barcelona to you?

JB: A meeting point for knowledge and professional growth for entrepreneurs and the tech sector in Barcelona—a community that supports us and makes us visible throughout the entrepreneurial journey.