23 September 2021 TB Members Calling TB news


TB Members Calling #2 | Sara Werner: “Entrepreneurship was the only option”

23 September 2021 TB Members Calling TB news

Sara Werner, CEO and co-founder of Cocunat

Huesca, 1978. I am CEO and co-founder with Ignasi Faus of Cocunat, the leading Spanish digital native brand in natural and toxic free cosmetics. I united my entrepreneurial DNA, my concern for toxic-free cosmetics and my passion for new technologies and since then my mission is to achieve a better, more sustainable and safer world for people, animals and the planet through cosmetics.



TECH BARCELONA: Why your project?

SARA WERNER: I wanted to show that it was possible to create a company that was a benchmark in the cosmetics industry and that at the same time offered sustainable cosmetics that were not tested on animals, vegan, natural and, above all, free of toxins. There was nothing like it, entrepreneurship was the only possible option.

TB: A good idea you’ve had.

SW: Cocunat.

TB: A bad professional experience.

SW: The end of Nosotras.com.

TB: The best advice you’ve ever been given.

SW: Be true to yourself.

TB: An inspiration.

SW: My grandmother.

TB: A startup (other than your own)

SW: Tesla.

TB: A book to recommend.

SW: The Unbearable Lightness of Being, by Milan Kundera.

TB: A series or film or song that defines your moment in life.

SW: Invictus.

TB: A recipe, a meal, a restaurant.

SW: The recipe, my grandmother’s garibolos (chickpeas); the meal, with Ignasi Faus; and the restaurant, La Barceloneta, in the Moll dels Pescadors.

TB: A city, a journey.

SW: The city, Barcelona. A trip, a photographic safari in Tanzania.

TB: Where would you invest 100k?

SW: In online education.

TB: And a million euros?

SW: In a project that accelerates the creation, production and market viability of fully clean energy that is as powerful as that extracted from fossil fuels. Like TerraPower, but they already have a lot of money.

TB: What is Tech Barcelona for you?

SW: Entrepreneurial talent.