Interview with Martí Salvador, Managing Director of Floox
“The shift towards electric vehicles is unstoppable”

Floox is positioning itself as a key player in the transition to electric mobility, offering a complete range of fast and ultra-fast chargers for professional (B2B) use. Among its products are the Lyra Lite (30-40 kW), enabling recharges in 30-90 minutes; the Lyra 60-80 (60-80 kW), allowing simultaneous charging of two vehicles and reaching 80% battery in under 40 minutes; and the Lynx 120-240, the charger with the highest power density in the world (382 kW/m³), capable of delivering 250 km of range in just 10 minutes. All of them incorporate recycled and recyclable materials, reinforcing Floox’s commitment to sustainability.

Beyond technology, the company offers technical support, training, and consultancy services, consolidating a comprehensive value proposition for installers, operators, and distributors.

This commitment to synergies is also reflected in its alliance with Etia Charge, a company specialized in B2C solutions, allowing both firms to cover the full market: from home charging to large charging hubs, with strong growth prospects in LATAM.

At the European level, Martí Salvador highlights uneven progress: countries like Norway, Sweden, France, and Germany lead the infrastructure, while Spain is accelerating through the transformation of petrol stations into charging points — a sector where Floox already holds a strong presence.