5 May 2022 TB Members Calling


TB Members Calling #24 | Laura Urquizu: “Say ‘no’ to energy-sapping topics”

5 May 2022 TB Members Calling

Laura Urquizu (Pamplona, a few years ago)

CEO at Red Points, a solution that fights counterfeiting, piracy and online phishing.

Adventurer, entrepreneur and traveller. “We are a family of five, four humans and a furry one. The driver of my career has always been digital transformation: first as a consultant, then as an executive in large corporations, then as a venture capitalist and finally as an entrepreneur.


TB: What is the purpose of your project?

LU: Doing your bit in the fight against online fraud.


TB: A good idea you have had.

LU: The most recent one: starting to say ‘no’ to issues that steal my energy.


TB: A bad professional experience.

LU: Harassment by a boss I had years ago.


TB: The best advice you’ve ever been given.

LU: Practice meditation every day.


TB: An inspiration.

LU: A mountain, in all its versions, inspires me every weekend.


TB: A startup (other than your own).

LU: Anyone who bootstraps and reaches 10 million turnover.


TB: A book to recommend.

LU: Ayn Rand’s “Atlas Shrugged”.


TB: A series or film or song that defines your moment in life.

LU: “Rome wasn’t built in a day”, by Morcheeba.


TB: A recipe, a meal, a restaurant.

LU: Artichokes with ham, Navarra style. And the Rodero restaurant, in Pamplona.


TB: A city, a journey.

LU: As a city, Barcelona. As a trip, always nature. And if I had to choose a specific place, I would choose the Grand Canyon of Colorado.


TB: Where would you invest 100k?

LU: In the education of my children.


TB: And a million euros?

LU: In Red Points.


TB: If you weren’t an entrepreneur…

LU: I would love to be a writer and learn from other lives.


TB: What is Tech Barcelona for you?

LU: Exceptional support for entrepreneurs. If it did not exist, it would have to be invented.