23 June 2022 TB Members Calling


TB Members Calling #30 | Laura Ruiz: “Communication must be human and close”

23 June 2022 TB Members Calling

Laura Ruiz Porcel (Barberà del Vallès, 1983)

Laura Ruiz, with a degree in Advertising and Public Relations and more than 16 years of experience in the communication sector, is co-founder of the agency V3rtice, created in 2011 together with Sergio Vicente. Currently, her team of 15 employees has coordinated communication, digital marketing and design projects with clients such as Factorial, CBRE and Lidl.


TB: Why your project?

LR: It is a dream that became a reality and is now in a moment of growth and expansion.


TB: A good idea you have had.

LR: To found V3rtice.


TB: A bad professional experience.

LR: In one of the agencies where I worked, the director was too authoritarian and his communication was far different from my way of understanding it. For me, communication has to be human and close, and in the agency where I worked, the values were the opposite.


TB: The best advice you’ve ever been given.

LR: With hard work and effort you will get where you want to be.


TB: An inspiration.

LR: My mother.


TB: A book to recommend.

LR: Emily Brontë’s “Wuthering Heights”.


TB: A series or film or song that defines your moment in life.

LR: Outlander.


TB: A recipe, a meal, a restaurant.

LR: Some lentils with bread rolls from my mum


TB: A city, a journey.

LR: Mykonos.


TB: Where would you invest 100k?

LR: In V3rtice, for digitisation.


TB: And a million euros?

LR: In V3rtice, for its expansion.


TB: If you were not an entrepreneur…

LR: I would be a film critic.


TB: What is Tech Barcelona for you?

LR: It is a platform that can be very productive in generating synergies.