15 September 2022 TB Members Calling


TB Members Calling #35 | Aida Galera: “In moments of doubt in my daily life, I think… what would Rosalia do?”

15 September 2022 TB Members Calling

Aida Galera (Santa Perpètua de Mogoda, 1993)

Aida Galera studied International Business Economics at UPF and began her career as a business consultant at Deloitte and digital transformation at Damm. At the same time, she began to collaborate as a professor of innovation and project management at universities and business schools. It was then that she realised that she wanted to be part of the “current educational change”, focused on “developing the skills and needs of the 21st century”: after studying a master’s degree in Educational Innovation at the UNIR and discovering that in the USA they had been teaching entrepreneurship to children for more than 20 years, she decided to found StartKidsUp, an extracurricular entrepreneurship activity for young people that is offered in schools and coworking spaces in Barcelona.

StartKidsUp is part of eWorks, ESADE’s edtech accelerator.


TB: What is the purpose of your project?

AG: To help children and adolescents (6-19 years old) develop the mindset, skills and confidence to create opportunities for themselves and their environment.


TB: A good idea you have had.

AG: When I was 17 years old, I organised afternoon snacks in English with the aim of learning the language in a relaxed way.


TB: A bad professional experience.

AG: My first internship in Paris. The lack of connection with my manager and the language barrier were a learning experience that marked my values as a professional.


TB: The best advice you’ve ever been given.

AG: Better to ask for forgiveness than to ask for permission.


TB: An inspiration.

AG: The singer Rosalía. A Catalan, millennial, disruptive woman who takes risks while remaining true to her vision. In moments of doubt or insecurity in my daily life, I think… “What would Rosalía do?”


TB: A technology that will shape the future.

AG:Voice technology for the inclusion of people with low digital literacy, whether they are children, the elderly or people with different capacities.


TB: What are you worried about?

AG: The speed at which life goes by – we have no time to lose!


TB: A startup.

AG: Adopta un abuelo.


TB: A book to recommend.

AG: “Eat, pray, love” by Elizabeth Gilbert.


TB: A series or film or song that defines your moment in life.

AG: “This is Us”.


TB: A recipe, a meal, a restaurant.

AG: The carrot cake and potato pie with meat (my grandmother’s version) or with fish (my grandfather’s). As a restaurant, I choose Kibuka in Barcelona.


TB: A city, a journey.

AG: There is no city better than Barcelona. But if you want to travel, Mexico has the perfect combination of food, scenery, people and culture.


TB: Where would you invest 100k?

AG: In the development of three projects created by StartKidsUp children.


TB: And a million euros?

AG: In creating a university for educators at the cutting edge of technology, methodology and innovation.


TB: If you weren’t an entrepreneur…

AG: I would run a college or university.


TB: What is Tech Barcelona for you?

AG: The connection of Barcelona’s entrepreneurial ecosystem with each other and with other key stakeholders for its development: public institutions, corporations and international organisations.


Check out other TB Members Calling here.