TB Members Calling #84 | Nuria Gutiérrez: “We have gone from producing on demand to working with stock”
“This Black Friday you can get a year’s worth of clothes for free”, said Nuria Gutiérrez (Barcelona, 2001) in a recent viral TikTok. Only the new generations could combine the role of CMO and, at the same time, be the visible face in networks of CoastBcn: the brand of sweatshirts, T-shirts and trousers created in Barcelona, with the sea and freedom as the main protagonists.
A LEINN graduate from the University of Mondragón, Nuria decided to launch her own fashion ecommerce with her brother Carlos while she was still studying. Because it is never too early to start a business. And to succeed. Since its creation, the brand has already had a turnover of one and a half million euros.
TB: What is the purpose of your project?
NG: Our aim is to offer quality garments at an affordable price, for a young public who love the coast and the sea.
TB: Where do you stand and where do you see it in two years’ time?
NG: Right now we are in a moment of transition: we have moved from producing on demand to working with stock to improve the customer experience. In 2 years’ time, we see ourselves with a much larger community and a physical presence, as right now our only sales channel is online.
TB: A good idea you have had.
NG: CoastBcn’s name.
TB: What is the biggest challenge you have faced?
NG: Our main difficulty has been learning from scratch how to manage logistics with stock.
TB: The best advice you’ve ever been given.
NG: When something scares you, do it anyway, because that’s where the best learning comes from. To evolve we have to get out of our comfort zone.
TB: A professional reference that inspires you.
NG: My brother and partner Carlos. He is one of the bravest and most persevering people I know. He is a clear example that with effort and desire you can achieve anything you want.
TB: A technology that will shape the future.
TB: On-site or remote?
NG: 100% face-to-face. It is true that remote can streamline many processes, but there is nothing like working hand in hand with your team.
TB: A startup or company.
TB: What do you do to unwind?
NG: Spending time with people close to me: family, friends, partner…
TB: A book to recommend.
NG: “Encuentra tu persona vitamina”, by Marian Rojas.
TB: A recipe, a restaurant.
NG: Sushi restaurant “Akuma”.
TB: A place in the world.
NG: Costa Rica.
TB: Where would you invest 100k?
NG: In talent for Coast.
TB: If you weren’t an entrepreneur…
NG: I would be working in the education sector.
TB: What is Tech Barcelona for you?
NG: A community from which you can get very good contacts.