{"id":18569,"date":"2021-06-20T08:54:02","date_gmt":"2021-06-20T06:54:02","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/retos-del-ux-en-las-nuevas-plataformas-por-monica-zapata\/"},"modified":"2021-06-20T08:54:02","modified_gmt":"2021-06-20T06:54:02","slug":"retos-del-ux-en-las-nuevas-plataformas-por-monica-zapata","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/en\/event\/retos-del-ux-en-las-nuevas-plataformas-por-monica-zapata\/","title":{"rendered":"Retos del UX en las nuevas plataformas por M\u00f2nica Zapata"},"content":{"rendered":"<div>\n<p>La experiencia de usuario se asocia hoy en d\u00eda a miles de conceptos, tareas y roles dentro del mundo del dise\u00f1o de experiencias y proyectos digitales. \u00bfPero qu\u00e9 es la experiencia de usuario? \u00bfDe d\u00f3nde viene? \u00bfConocemos toda la globalidad de lo que implica? \u00bfPor qu\u00e9 es tan importante? \u00bfLo sabemos o lo intuimos? En esta sesi\u00f3n veremos, a partir de ejemplos de distintos sectores, c\u00f3mo tenerla en cuenta, las ventajas asociadas y sobretodo los peligros que puede suponer no entender que la experiencia de usuario es el eje de cualquier proyecto digital.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/monicazapata\/\" target=\"_blank\" rel=\"noopener\">M\u00f2nica Zapata<\/a> trabaja desde hace m\u00e1s de 16 a\u00f1os como consultora de estrategia, experiencia de usuario y dise\u00f1o de interacci\u00f3n. Ha trabajado en Capgemini y en Multiplica, asumiendo la gesti\u00f3n y direcci\u00f3n de todo tipo de proyectos digitales para banca, administraci\u00f3n p\u00fablica, educaci\u00f3n, energ\u00eda, ocio, retail, seguros y servicios. Desde 2010 dirige Optimyzet, consultora de estrategia digital y experiencia de usuario, totalmente volcada en dise\u00f1ar experiencias digitales centradas en los objetivos de negocio de los clientes y en las necesidades de los usuarios.<\/p>\n<\/div>\n<p>En todos estos a\u00f1os ha liderado y participado en proyectos para clientes como: SEAT, Gas Natural, ING DIRECT, BBVA, Renta 4 Banco, TMB, RICOH, FCBarcelona, RACC, MECALUX, FLUIDRA, Vaughan, Desigual, ESADE, EDUCO, EVObanco, Expohotels&amp;Resorts, RBA, Media Markt, Vueling, Letsbonus, Atr\u00e1palo, La Salle, ALSA, Bershka, Uterq\u00fce, ZARA Home, IKEA, SABA, Planeta, MANGO, La Caixa,&#8230; Adem\u00e1s, colabora como docente de User Experience &amp; Internet Project Management en varias universidades. En los \u00faltimos 10 a\u00f1os ha colaborado con la Universitat de Barcelona (UB), la Universitat Pompeu Fabra (UPF), la Universitat Oberta de Catalunya (UOC), ELISAVA, ISDI, ESADE, UXER SCHOOL y KSCHOOL.<\/p>\n","protected":false},"featured_media":6024,"template":"","class_list":["post-18569","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retos del UX en las nuevas plataformas por M\u00f2nica Zapata - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/event\/retos-del-ux-en-las-nuevas-plataformas-por-monica-zapata\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retos del UX en las nuevas plataformas por M\u00f2nica Zapata - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"La experiencia de usuario se asocia hoy en d\u00eda a miles de conceptos, tareas y roles dentro del mundo del dise\u00f1o de experiencias y proyectos digitales. \u00bfPero qu\u00e9 es la experiencia de usuario? \u00bfDe d\u00f3nde viene? \u00bfConocemos toda la globalidad de lo que implica? \u00bfPor qu\u00e9 es tan importante? \u00bfLo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/en\/event\/retos-del-ux-en-las-nuevas-plataformas-por-monica-zapata\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/UX-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/retos-del-ux-en-las-nuevas-plataformas-por-monica-zapata\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/retos-del-ux-en-las-nuevas-plataformas-por-monica-zapata\\\/\",\"name\":\"Retos del UX en las nuevas plataformas por M\u00f2nica Zapata - 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