{"id":18668,"date":"2021-06-20T08:55:06","date_gmt":"2021-06-20T06:55:06","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/claves-sobre-la-compra-programatica-kpmg\/"},"modified":"2021-06-20T08:55:06","modified_gmt":"2021-06-20T06:55:06","slug":"claves-sobre-la-compra-programatica-kpmg","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/en\/event\/claves-sobre-la-compra-programatica-kpmg\/","title":{"rendered":"Claves sobre la Compra Program\u00e1tica | KPMG"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8736\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Cabecera-ecom_JordanaProgramatica_V1_2018-09-28-1-1.jpg\" alt=\"\" width=\"876\" height=\"316\" \/><\/p>\n<p class=\"paragraph\">Tenemos el placer de invitarte a la jornada <b>Claves sobre la Compra Program\u00e1tica: \u00bfqu\u00e9 es y por qu\u00e9 tu estrategia de Marketing la necesita?<\/b>que tendr\u00e1 lugar el pr\u00f3ximo jueves 18 de octubre de 9.00h a 11.15h en el Payment Innovation Hub (Pla\u00e7a de Pau Vila 1, Pier01. 08039 Barcelona).<\/p>\n<p class=\"paragraph\">Hoy en d\u00eda la compra program\u00e1tica se ha convertido en una herramienta clave para el Marketing Digital. El uso de anal\u00edtica avanzada permite comprar audiencias inteligentes logrando as\u00ed un plan de medios m\u00e1s efectivo y eficiente. Analizamos las claves de por qu\u00e9 supone el futuro del Marketing Digital.<\/p>\n<h4><b>AGENDA<\/b><\/h4>\n<p><b>09:00h Acreditaci\u00f3n de los asistentes<\/b><\/p>\n<p><b>09:15h Intro Looking Forward Digital<\/b><\/p>\n<p>Leandro Maz\u00f3n, Socio de MC de KPMG en Catalu\u00c3\u00b1a<\/p>\n<p>Ana Garc\u00eda de Madariaga, Socia responsable de Digital Business de KPMG en Espa\u00c3\u00b1a<\/p>\n<p><b>09:30h Trending Topics<\/b><\/p>\n<p>Ben Evans, Director de Digital Business de KPMG en Espa\u00f1a<\/p>\n<p>Alfredo Carri\u00f3n, Manager de Digital Business de KPMG en Espa\u00f1a<\/p>\n<p><b>10:15h Retos y soluciones de las empresas en marketing program\u00e1tico ante un entorno cambiante<\/b><b>\u00a0<\/b><\/p>\n<p>Benjamin Abejas, Director de Digital Business de KPMG en Espa\u00f1a<\/p>\n<p>Ben Evans, Director de Digital Business de KPMG en Espa\u00f1a<\/p>\n<p><b>11:00h Q&amp;A<\/b><\/p>\n<p><b>11:15h Caf\u00e9 networking<\/b><\/p>\n<p>Rogamos <b>confirme su asistencia<\/b> antes del 15 de octubre o hasta completar aforo <b>a trav\u00e9s del bot\u00f3n de registro<\/b>. Si tiene cualquier duda puede contactar con nosotros en el tel\u00e9fono 93 253 29 00.<\/p>\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"130\"><img loading=\"lazy\" decoding=\"async\" title=\"Leandro Mazon 105x126\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/LeandroMazon_105x126-1.jpg\" alt=\"Leandro Mazon 105x126\" width=\"105\" height=\"126\" \/><\/p>\n<h6>Leandro Maz\u00f3n<\/h6>\n<h6>Socio de MC<\/h6>\n<h6>de KPMG en Catalu\u00f1a<\/h6>\n<\/td>\n<td valign=\"top\" width=\"130\"><img loading=\"lazy\" decoding=\"async\" title=\"Ana Garcia 105x126\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Ana-Garcia-Madariaga-105x126-2.jpg\" alt=\"Ana Garcia 105x126\" width=\"105\" height=\"126\" \/><\/p>\n<h6>Ana Garc\u00eda de Madariaga<\/h6>\n<h6>Socia Responsable de Digital Business<\/h6>\n<h6>de KPMG en Espa\u00f1a<\/h6>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":6674,"template":"","class_list":["post-18668","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Claves sobre la Compra Program\u00e1tica | KPMG - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/event\/claves-sobre-la-compra-programatica-kpmg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claves sobre la Compra Program\u00e1tica | KPMG - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Tenemos el placer de invitarte a la jornada Claves sobre la Compra Program\u00e1tica: \u00bfqu\u00e9 es y por qu\u00e9 tu estrategia de Marketing la necesita?que tendr\u00e1 lugar el pr\u00f3ximo jueves 18 de octubre de 9.00h a 11.15h en el Payment Innovation Hub (Pla\u00e7a de Pau Vila 1, Pier01. 08039 Barcelona). 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