{"id":18810,"date":"2021-06-20T08:57:11","date_gmt":"2021-06-20T06:57:11","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/trader-programatico-el-profesional-del-futuro\/"},"modified":"2021-06-20T08:57:11","modified_gmt":"2021-06-20T06:57:11","slug":"trader-programatico-el-profesional-del-futuro","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/en\/event\/trader-programatico-el-profesional-del-futuro\/","title":{"rendered":"Trader program\u00e1tico: el profesional del futuro"},"content":{"rendered":"<p>En esta sesi\u00f3n, organizada por The Valley y liderada por Carmen Comesa\u00f1a, analizaremos c\u00f3mo en Espa\u00f1a hemos llegado a un escenario en el que, por primera vez, la publicidad program\u00e1tica ha superado en % de viewability a la Publicidad Digital de venta directa convencional en desktop en Espa\u00f1a, convirtiendo a la figura del trader progr\u00e1matico en uno fundamental para este nuevo entorno.<\/p>\n<p>En concreto, analizaremos:<\/p>\n<p>1. La visi\u00f3n general de la evoluci\u00f3n de la publicidad digital. \u00bfC\u00f3mo y por qu\u00e9 surge la compra program\u00e1tica?<br \/>\n2. La situaci\u00f3n actual del mercado publicitario.<br \/>\n3. Cu\u00e1les son las tendencias para el 2019 y 2020.<br \/>\n4. Las caracter\u00edsticas de los perfiles m\u00e1s demandados en el sector.<\/p>\n<p>Asimismo, aprovecharemos para presentar el Executive Program in Programmatic Trading, el \u00fanico programa del mercado que te preparar\u00e1 para poder operar campa\u00f1as en publicidad program\u00e1tica multiDSP y entender desde un punto de vista estrat\u00e9gico este nuevo ecosistema digital basado en data, a trav\u00e9s de pr\u00e1cticas de campa\u00f1as online con inversi\u00f3n real y con m\u00e1s de 40 horas con talleres pr\u00e1cticos en las herramientas fundamentales del ecosistema program\u00e1tico<\/p>\n<p>Carmen Comesa\u00f1a comenz\u00f3 su carrera profesional en Prisa Brand Solutions, donde vivi\u00f3 en primera persona la migraci\u00f3n del departamento de Performance donde trabajaba a Program\u00e1tica, hasta sus pasos por Webedia, Havas Group y, actualmente, la empresa tecnol\u00f3gica, Teads, ha ocupado diversos puestos que le han dado una visi\u00f3n amplia tanto del lado de la venta como del lado de la oferta en la disciplina de la Program\u00e1tica.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12935\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Evento-Trader-Programtic-1.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n","protected":false},"featured_media":7543,"template":"","class_list":["post-18810","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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