{"id":18938,"date":"2021-06-20T08:59:29","date_gmt":"2021-06-20T06:59:29","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/marketing-automation-como-integrarlo-en-tu-estrategia\/"},"modified":"2021-06-20T08:59:29","modified_gmt":"2021-06-20T06:59:29","slug":"marketing-automation-como-integrarlo-en-tu-estrategia","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/en\/event\/marketing-automation-como-integrarlo-en-tu-estrategia\/","title":{"rendered":"Marketing Automation: C\u00f3mo integrarlo en tu estrategia"},"content":{"rendered":"<p>Los principales Marketers de hoy utilizan Marketing Automation (MA en siglas) para planificar, lanzar, probar y medir sus campa\u00f1as de marketing. \u00bfEst\u00e1s aprovechando esta gran ventaja para trabajar de forma m\u00e1s r\u00e1pida e inteligente, creando y administrando experiencias Omnicanal en sectores BTB y BTC, a la vez que obtienes informaci\u00f3n sobre sus preferencias y comportamientos?<\/p>\n<p>Por no olvidar el an\u00e1lisis predictivo basado en ML y AI, que en el Marketing Automation ayuda a la pr\u00e1ctica de utilizar datos nuevos e hist\u00f3ricos para comprender mejor a los clientes, determinar patrones y predecir posibles resultados futuros, tendencias, riesgos potenciales y oportunidades.<\/p>\n<p>A lo largo de 90 minutos abordaremos los principios fundamentales del Marketing Automation, su estado actual y veremos hacia d\u00f3nde se dirige en el a\u00f1o 2020.<\/p>\n<p>&#8211; \u00bfQu\u00e9 es el Marketing Automation?<br \/>\n&#8211; \u00bfPor qu\u00e9 es tendencia?<br \/>\n&#8211; All in One: Soluciones integradas<br \/>\n&#8211; La clave del \u00e9xito<br \/>\n&#8211; \u00bfCu\u00e1l es el futuro del MA?<br \/>\n&#8211; La evoluci\u00f3n en Ventas &amp; Marketing Automation<br \/>\n&#8211; Arquitectura de soluciones<br \/>\n&#8211; Grandes casos de \u00e9xito: \u201cStorytelling\u201d<br \/>\n&#8211; MMH Market Analysis: \u201cMultichannel Marketing Hubs\u201d<br \/>\n&#8211; Tendencias del MA en 2019\/2020<\/p>\n<p>Luis Felipe P\u00e9rez liderar\u00e1 esta jornada disruptiva que tendr\u00e1 lugar en The Valley Barcelona. Luis es experto en digital marketing. Cuenta con m\u00e1s de 10 a\u00f1os de experiencia en entornos de soluciones Cloud en las \u00e1reas de Customer Experience (CX).<\/p>\n<p>Al comienzo del evento explicaremos en detalle nuestro M\u00e1ster in Digital Business (MDB ), con el que podr\u00e1s obtener una visi\u00f3n t\u00e1ctica global de \u00e9sta y otras muchas estrategias que est\u00e1n afectando al mundo empresarial.<\/p>\n<p>Este evento est\u00e1 especialmente orientado a profesionales del marketing, CMO, Heads of Digital, equipos de desarrollo de negocio y agencias de marketing.<\/p>\n<p>Si algo te dice que este evento es para ti, seguramente lo sea\u2026 \u00a1ap\u00fantate!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16831\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Evento-MarketingAutomation-Barcelona-1.jpg\" alt=\"\" width=\"700\" height=\"393\" \/><\/p>\n","protected":false},"featured_media":8386,"template":"","class_list":["post-18938","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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