{"id":18997,"date":"2021-06-20T09:00:19","date_gmt":"2021-06-20T07:00:19","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/the-journey-on-how-ar-vr-is-adopted-and-scaled-at-nestle-digital-hub-in-barcelona\/"},"modified":"2021-06-20T09:00:19","modified_gmt":"2021-06-20T07:00:19","slug":"the-journey-on-how-ar-vr-is-adopted-and-scaled-at-nestle-digital-hub-in-barcelona","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/en\/event\/the-journey-on-how-ar-vr-is-adopted-and-scaled-at-nestle-digital-hub-in-barcelona\/","title":{"rendered":"The Journey on how AR\/VR is adopted and scaled at Nestl\u00e9 Digital Hub in Barcelona"},"content":{"rendered":"<p>Scaling emerging technologies is a tall task for many organizations, especially one that is the largest food company with over 2,000 brands. Learn how Nestl\u00e9 is tackling the challenge of adopting AR\/VR, from a tactical novelty to a strategic technology pillar to bring value to consumers and employees.<\/p>\n<p>Rich and Jeremy from Nestl\u00e9\u2019s Immersive Experiences team will take you through the journey on how AR\/VR is adopted and scaled at Nestl\u00e9\u2019s Digital Hub in Barcelona. See active use cases and live demos of some of the experiences Nestl\u00e9 has developed globally.<\/p>\n<p>By coming to this event, attendees will understand the breadth of <strong>challenges in the Fast-Moving Consumer Goods (FMCG) industry<\/strong> and, in particular, of Nestl\u00e9, the top FMCG company in the world. Participants will also get a feel for the key Augmented Reality (AR) use cases Nestl\u00e9 is working on, who we are working with, and what the main challenges are.<\/p>\n<p>Last, AR startups interested in helping Nestl\u00e9 address their challenges will have an opportunity to talk directly with key people at Nestl\u00e9 IT organization through 1:1 sessions.<\/p>\n<p>This event can be specially interesting to anyone interested in or working in the fields of AR, virtual reality (VR) or mixed reality (MR), as well as companies with commercial AR, VR and\/or MR solutions.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Speakers <\/strong><strong>\u00a0<\/strong><\/p>\n<p>-Richard Hess (Immersive Experiences Product Manager at Nestl\u00e9)<\/p>\n<p>-Jeremy Moussai (Immersive Experiences Project Manager at Nestl\u00e9)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Schedule<\/strong><strong>\u00a0<\/strong><\/p>\n<ol start=\"2\">\n<li>Introduction to Nestl\u00e9 and its Digital Hub in Barcelona (by\u00a0<span style=\"font-size: 1rem;\">Richard Hess).<\/span><\/li>\n<li>Keynote: \u201cScaling Augmented Reality at Nestl\u00e9: from idea to multi-market, multi-brand reality\u201d (by\u00a0<span style=\"font-size: 1rem;\">Richard Hess and Jeremy Moussai).<\/span><\/li>\n<li>Networking cocktail and informal 1:1 meetings between startups interested in working with Nestl\u00e9 and Nestl\u00e9 IT representatives.<\/li>\n<\/ol>\n","protected":false},"featured_media":8728,"template":"","class_list":["post-18997","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Journey on how AR\/VR is adopted and scaled at Nestl\u00e9 Digital Hub in Barcelona - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/event\/the-journey-on-how-ar-vr-is-adopted-and-scaled-at-nestle-digital-hub-in-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Journey on how AR\/VR is adopted and scaled at Nestl\u00e9 Digital Hub in Barcelona - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Scaling emerging technologies is a tall task for many organizations, especially one that is the largest food company with over 2,000 brands. 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