{"id":19051,"date":"2021-06-20T09:01:04","date_gmt":"2021-06-20T07:01:04","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/claves-para-triunfar-en-la-monetizacion\/"},"modified":"2021-06-20T09:01:04","modified_gmt":"2021-06-20T07:01:04","slug":"claves-para-triunfar-en-la-monetizacion","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/","title":{"rendered":"Claves para triunfar en la monetizaci\u00f3n"},"content":{"rendered":"<p>\u00bfQu\u00e9 tienen en com\u00fan Uber, Doordash, Dropbox, Evernote, Etsy, Glassdoor, Eventbrite, etc? Todas las anteriores compa\u00f1\u00edas son algunos de los unicornios a los que la consultora <a href=\"http:\/\/www.simon-kucher.com\/en\">Simon-Kucher &amp; Partners<\/a> ha ayudado a mejorar su estrategia de crecimiento y monetizaci\u00f3n en diferentes estadios de madurez.<\/p>\n<p>En este evento conoceremos de primera mano la experiencia de esta consultora trabajando con + 30 unicornios en <em>pricing<\/em> con el reto de adquirir clientes, monetizar y retener al mismo tiempo. M\u00e1s concretamente, veremos como est\u00e1n enfrent\u00e1ndose los principales unicornios del mundo al reto de la monetizaci\u00f3n de la innovaci\u00f3n, conoceremos las palancas esenciales de pricing, packaging y segmentazion para maximizar esta monetizaci\u00f3n y se hablar\u00e1n de las estrategias clave de retenci\u00f3n: <em>pricing for lifetime value<\/em>.<\/p>\n<p>Actividad indispensable para startups en cualquier estadio de desarrollo (tanto B2C como B2C), para fondos de <em>Venture Capital<\/em> o <em>Private Equity<\/em> con empresas tecnol\u00f3gicas en cartera y para corporates interesadas en la monetizaci\u00f3n de la innovaci\u00f3n o en incrementar el retorno de la inversi\u00f3n en sus participadas tecnol\u00f3gicas<\/p>\n<p><strong>PONENTES<br \/>\n<\/strong>-Hans Munz \u2013 Socio de Simon-Kucher &amp; Partners, oficina de Barcelona<br \/>\n-Oroel Praena \u2013 Director Senior de Simon-Kucher &amp; Partners, oficina de Barcelona<br \/>\n-Nelson Neves \u2013 Director de Simon-Kucher &amp; Partens, oficina de Nueva York<\/p>\n<p><strong>AGENDA<br \/>\n<\/strong>9:30 \u2013 9:45: De Bonn a Silicon Valley \u2013 Un recorrido breve sobre la historia de Simon-Kucher &amp; Partners ayudando a monetizar a +30 unicornios<br \/>\n9:45 \u2013 10:45: Claves para triunfar en la monetizaci\u00f3n: c\u00f3mo usar las palancas de pricing, packaging y segmentaci\u00f3n con visi\u00f3n a largo plazo<br \/>\n<span style=\"font-size: 1rem;\">10:45 \u2013 11:15: Algunos ejemplos de casos recientes<br \/>\n<\/span>11:15 \u2013 11:30: Discusi\u00f3n y cierre<\/p>\n<p><strong>UBICACI\u00d3N<br \/>\n<\/strong>Espacio Estrella Damm (Planta 2D)<\/p>\n","protected":false},"featured_media":9085,"template":"","class_list":["post-19051","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Claves para triunfar en la monetizaci\u00f3n - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claves para triunfar en la monetizaci\u00f3n - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 tienen en com\u00fan Uber, Doordash, Dropbox, Evernote, Etsy, Glassdoor, Eventbrite, etc? Todas las anteriores compa\u00f1\u00edas son algunos de los unicornios a los que la consultora Simon-Kucher &amp; Partners ha ayudado a mejorar su estrategia de crecimiento y monetizaci\u00f3n en diferentes estadios de madurez. En este evento conoceremos de primera [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/josh-appel-NeTPASr-bmQ-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1922\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/claves-para-triunfar-en-la-monetizacion\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/claves-para-triunfar-en-la-monetizacion\\\/\",\"name\":\"Claves para triunfar en la monetizaci\u00f3n - Tech Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/claves-para-triunfar-en-la-monetizacion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/claves-para-triunfar-en-la-monetizacion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/josh-appel-NeTPASr-bmQ-unsplash-scaled.jpg\",\"datePublished\":\"2021-06-20T07:01:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/claves-para-triunfar-en-la-monetizacion\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/claves-para-triunfar-en-la-monetizacion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/claves-para-triunfar-en-la-monetizacion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/josh-appel-NeTPASr-bmQ-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/josh-appel-NeTPASr-bmQ-unsplash-scaled.jpg\",\"width\":2560,\"height\":1922},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/claves-para-triunfar-en-la-monetizacion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Claves para triunfar en la monetizaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/\",\"name\":\"Tech Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#organization\",\"name\":\"Tech Barcelona\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"width\":347,\"height\":90,\"caption\":\"Tech Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BarcelonaTechCity\",\"https:\\\/\\\/x.com\\\/bcntechcity\",\"https:\\\/\\\/www.instagram.com\\\/bcntechcity\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/barcelona-tech-city\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCKX-ZX0pM37GRtVNKgr4Rxg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Claves para triunfar en la monetizaci\u00f3n - Tech Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/","og_locale":"en_US","og_type":"article","og_title":"Claves para triunfar en la monetizaci\u00f3n - Tech Barcelona","og_description":"\u00bfQu\u00e9 tienen en com\u00fan Uber, Doordash, Dropbox, Evernote, Etsy, Glassdoor, Eventbrite, etc? Todas las anteriores compa\u00f1\u00edas son algunos de los unicornios a los que la consultora Simon-Kucher &amp; Partners ha ayudado a mejorar su estrategia de crecimiento y monetizaci\u00f3n en diferentes estadios de madurez. En este evento conoceremos de primera [&hellip;]","og_url":"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/","og_site_name":"Tech Barcelona","article_publisher":"https:\/\/www.facebook.com\/BarcelonaTechCity","og_image":[{"width":2560,"height":1922,"url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/josh-appel-NeTPASr-bmQ-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@bcntechcity","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/","url":"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/","name":"Claves para triunfar en la monetizaci\u00f3n - Tech Barcelona","isPartOf":{"@id":"https:\/\/www.techbarcelona.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/#primaryimage"},"image":{"@id":"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/josh-appel-NeTPASr-bmQ-unsplash-scaled.jpg","datePublished":"2021-06-20T07:01:04+00:00","breadcrumb":{"@id":"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/#primaryimage","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/josh-appel-NeTPASr-bmQ-unsplash-scaled.jpg","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/josh-appel-NeTPASr-bmQ-unsplash-scaled.jpg","width":2560,"height":1922},{"@type":"BreadcrumbList","@id":"https:\/\/www.techbarcelona.com\/en\/event\/claves-para-triunfar-en-la-monetizacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.techbarcelona.com\/en\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.techbarcelona.com\/en\/event\/"},{"@type":"ListItem","position":3,"name":"Claves para triunfar en la monetizaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/www.techbarcelona.com\/en\/#website","url":"https:\/\/www.techbarcelona.com\/en\/","name":"Tech Barcelona","description":"","publisher":{"@id":"https:\/\/www.techbarcelona.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techbarcelona.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.techbarcelona.com\/en\/#organization","name":"Tech Barcelona","url":"https:\/\/www.techbarcelona.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techbarcelona.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","width":347,"height":90,"caption":"Tech Barcelona"},"image":{"@id":"https:\/\/www.techbarcelona.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BarcelonaTechCity","https:\/\/x.com\/bcntechcity","https:\/\/www.instagram.com\/bcntechcity\/","https:\/\/www.linkedin.com\/company\/barcelona-tech-city\/","https:\/\/www.youtube.com\/channel\/UCKX-ZX0pM37GRtVNKgr4Rxg"]}]}},"_links":{"self":[{"href":"https:\/\/www.techbarcelona.com\/en\/wp-json\/wp\/v2\/event\/19051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbarcelona.com\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.techbarcelona.com\/en\/wp-json\/wp\/v2\/types\/event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbarcelona.com\/en\/wp-json\/wp\/v2\/media\/9085"}],"wp:attachment":[{"href":"https:\/\/www.techbarcelona.com\/en\/wp-json\/wp\/v2\/media?parent=19051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}