{"id":19087,"date":"2021-06-20T09:01:23","date_gmt":"2021-06-20T07:01:23","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/"},"modified":"2021-06-20T09:01:23","modified_gmt":"2021-06-20T07:01:23","slug":"buyer-persona-customer-journey-como-herramientas-practicas","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/","title":{"rendered":"Buyer persona. Customer Journey como herramientas pr\u00e1cticas"},"content":{"rendered":"<p>La definici\u00f3n del <strong>Buyer Persona<\/strong> es fundamental para cualquier departamento de marketing, y cuanto mejor definido est\u00e9 y m\u00e1s interiorizado est\u00e9 dentro de todo el equipo, mejor se desarrollar\u00e1n sus acciones de marketing.<\/p>\n<p>A parte del Buyer Persona tambi\u00e9n es muy importante definir el Customer Journey de cada usuario para profundizar y entender c\u00f3mo act\u00faa seg\u00fan cada momento. No hacerlo ser\u00eda perder la oportunidad de ser efectivos en nuestra estrategia, ser\u00eda como idear una campa\u00f1a y no ejecutarla.<\/p>\n<p>En este seminario conoceremos c\u00f3mo detectar qui\u00e9n es nuestro Buyer Persona y la importancia de averiguar su proceso de compra (Buyer Journey).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22292\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Junio-seminario-2020.png\" alt=\"\" width=\"740\" height=\"370\" \/><\/p>\n","protected":false},"featured_media":12664,"template":"","class_list":["post-19087","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buyer persona. Customer Journey como herramientas pr\u00e1cticas - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyer persona. Customer Journey como herramientas pr\u00e1cticas - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"La definici\u00f3n del Buyer Persona es fundamental para cualquier departamento de marketing, y cuanto mejor definido est\u00e9 y m\u00e1s interiorizado est\u00e9 dentro de todo el equipo, mejor se desarrollar\u00e1n sus acciones de marketing. A parte del Buyer Persona tambi\u00e9n es muy importante definir el Customer Journey de cada usuario para [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/simon-connellan-bQgjfNH4ZBo-unsplash-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/buyer-persona-customer-journey-como-herramientas-practicas\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/buyer-persona-customer-journey-como-herramientas-practicas\\\/\",\"name\":\"Buyer persona. Customer Journey como herramientas pr\u00e1cticas - Tech Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/buyer-persona-customer-journey-como-herramientas-practicas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/buyer-persona-customer-journey-como-herramientas-practicas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/simon-connellan-bQgjfNH4ZBo-unsplash-1-scaled.jpg\",\"datePublished\":\"2021-06-20T07:01:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/buyer-persona-customer-journey-como-herramientas-practicas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/buyer-persona-customer-journey-como-herramientas-practicas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/buyer-persona-customer-journey-como-herramientas-practicas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/simon-connellan-bQgjfNH4ZBo-unsplash-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/simon-connellan-bQgjfNH4ZBo-unsplash-1-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/buyer-persona-customer-journey-como-herramientas-practicas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Buyer persona. Customer Journey como herramientas pr\u00e1cticas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/\",\"name\":\"Tech Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#organization\",\"name\":\"Tech Barcelona\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"contentUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/logo-tech-bcn-black.png\",\"width\":347,\"height\":90,\"caption\":\"Tech Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BarcelonaTechCity\",\"https:\\\/\\\/x.com\\\/bcntechcity\",\"https:\\\/\\\/www.instagram.com\\\/bcntechcity\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/barcelona-tech-city\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCKX-ZX0pM37GRtVNKgr4Rxg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Buyer persona. Customer Journey como herramientas pr\u00e1cticas - Tech Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/","og_locale":"en_US","og_type":"article","og_title":"Buyer persona. Customer Journey como herramientas pr\u00e1cticas - Tech Barcelona","og_description":"La definici\u00f3n del Buyer Persona es fundamental para cualquier departamento de marketing, y cuanto mejor definido est\u00e9 y m\u00e1s interiorizado est\u00e9 dentro de todo el equipo, mejor se desarrollar\u00e1n sus acciones de marketing. A parte del Buyer Persona tambi\u00e9n es muy importante definir el Customer Journey de cada usuario para [&hellip;]","og_url":"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/","og_site_name":"Tech Barcelona","article_publisher":"https:\/\/www.facebook.com\/BarcelonaTechCity","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/simon-connellan-bQgjfNH4ZBo-unsplash-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@bcntechcity","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/","url":"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/","name":"Buyer persona. Customer Journey como herramientas pr\u00e1cticas - Tech Barcelona","isPartOf":{"@id":"https:\/\/www.techbarcelona.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/#primaryimage"},"image":{"@id":"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/simon-connellan-bQgjfNH4ZBo-unsplash-1-scaled.jpg","datePublished":"2021-06-20T07:01:23+00:00","breadcrumb":{"@id":"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/#primaryimage","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/simon-connellan-bQgjfNH4ZBo-unsplash-1-scaled.jpg","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/simon-connellan-bQgjfNH4ZBo-unsplash-1-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.techbarcelona.com\/en\/event\/buyer-persona-customer-journey-como-herramientas-practicas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.techbarcelona.com\/en\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.techbarcelona.com\/en\/event\/"},{"@type":"ListItem","position":3,"name":"Buyer persona. Customer Journey como herramientas pr\u00e1cticas"}]},{"@type":"WebSite","@id":"https:\/\/www.techbarcelona.com\/en\/#website","url":"https:\/\/www.techbarcelona.com\/en\/","name":"Tech Barcelona","description":"","publisher":{"@id":"https:\/\/www.techbarcelona.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techbarcelona.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.techbarcelona.com\/en\/#organization","name":"Tech Barcelona","url":"https:\/\/www.techbarcelona.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techbarcelona.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","contentUrl":"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/logo-tech-bcn-black.png","width":347,"height":90,"caption":"Tech Barcelona"},"image":{"@id":"https:\/\/www.techbarcelona.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BarcelonaTechCity","https:\/\/x.com\/bcntechcity","https:\/\/www.instagram.com\/bcntechcity\/","https:\/\/www.linkedin.com\/company\/barcelona-tech-city\/","https:\/\/www.youtube.com\/channel\/UCKX-ZX0pM37GRtVNKgr4Rxg"]}]}},"_links":{"self":[{"href":"https:\/\/www.techbarcelona.com\/en\/wp-json\/wp\/v2\/event\/19087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techbarcelona.com\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.techbarcelona.com\/en\/wp-json\/wp\/v2\/types\/event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techbarcelona.com\/en\/wp-json\/wp\/v2\/media\/12664"}],"wp:attachment":[{"href":"https:\/\/www.techbarcelona.com\/en\/wp-json\/wp\/v2\/media?parent=19087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}