{"id":19099,"date":"2021-06-20T09:01:23","date_gmt":"2021-06-20T07:01:23","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/cro-mejora-la-conversion-de-tu-web\/"},"modified":"2021-06-20T09:01:23","modified_gmt":"2021-06-20T07:01:23","slug":"cro-mejora-la-conversion-de-tu-web","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/en\/event\/cro-mejora-la-conversion-de-tu-web\/","title":{"rendered":"CRO. Mejora la conversi\u00f3n de tu web"},"content":{"rendered":"<p>Un incremento del tr\u00e1fico a tu sitio web no garantiza que los ingresos de tu empresa tambi\u00e9n aumenten. Es importante que los usuarios visiten tu p\u00e1gina web, pero todav\u00eda m\u00e1s que conviertan. Es el momento de intentar que consigas el siguiente objetivo en tu funnel: que los usuarios dejen su correo electr\u00f3nico, den su n\u00famero de tel\u00e9fono, realicen una reserva o una compra, se registren a un evento&#8230;<\/p>\n<p>CRO es la abreviatura de <strong>Conversion Rate Optimization<\/strong>. En definitiva, es la actividad que se ocupa del an\u00e1lisis y mejora continua de esta ratio, consiguiendo as\u00ed m\u00e1s ventas, registros, etc.<\/p>\n<p>En la charla aprender\u00e1s t\u00e9cnicas para conseguir tener una alta tasa de conversi\u00f3n y, adem\u00e1s, conocer\u00e1s a trav\u00e9s de algunos ejemplos pr\u00e1cticos c\u00f3mo sacar el m\u00e1ximo partido a los usuarios de tu web. Algunos peque\u00f1os ajustes pueden proporcionar grandes cambios en tu negocio online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22288\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Marzo-seminario-2-2020-1.jpg\" alt=\"\" width=\"868\" height=\"434\" \/><\/p>\n","protected":false},"featured_media":9234,"template":"","class_list":["post-19099","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRO. 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