{"id":19280,"date":"2021-06-20T09:03:43","date_gmt":"2021-06-20T07:03:43","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/event\/horeca-challenge\/"},"modified":"2021-06-20T09:03:43","modified_gmt":"2021-06-20T07:03:43","slug":"horeca-challenge","status":"publish","type":"event","link":"https:\/\/www.techbarcelona.com\/en\/event\/horeca-challenge\/","title":{"rendered":"HORECA CHALLENGE"},"content":{"rendered":"<h2>Damm, Grupo Mediapro y Familia Torres buscan startups para impulsar el negocio de bares y restaurantes<\/h2>\n<p>El objetivo de HORECA CHALLENGE es desarrollar soluciones innovadoras en torno a tres retos: la gesti\u00f3n de la afluencia de los clientes, la salud de los usuarios y la mejora de la rentabilidad del sector<\/p>\n<p>Damm, Grupo Mediapro y Familia Torres respaldan al sector de la restauraci\u00f3n con el lanzamiento de la iniciativa HORECA CHALLENGE, una convocatoria destinada a startups cuyo objetivo es detectar y desarrollar nuevas soluciones que permitan impulsar a medio plazo el negocio de bares y restaurantes. Las startups ganadoras podr\u00e1n desarrollar un piloto de su proyecto cofinanciado por los promotores de la convocatoria.<\/p>\n<p>Las startups que quieran participar en HORECA CHALLENGE podr\u00e1n presentar la candidatura de su proyecto en la p\u00e1gina web de la iniciativa, <a href=\"http:\/\/www.horecachallenge.com\/\">www.horecachallenge.com<\/a>.<\/p>\n<p><strong>El plazo para recibir solicitudes terminar\u00e1 el 15 de enero de 2021.<\/strong> Tras el an\u00e1lisis de las candidaturas, Damm, Grupo Mediapro y Familia Torres seleccionar\u00e1n un total de seis startups finalistas por cada reto, que se dar\u00e1n a conocer a finales de enero.<\/p>\n<p>A mediados de febrero, las finalistas tendr\u00e1n la oportunidad de presentar sus proyectos en un \u201cpitch\u201d, mientras que el 26 de febrero de 2021 se anunciar\u00e1n los ganadores de cada reto del HORECA CHALLENGE (una por reto). A partir de ese momento, cada una de las seleccionadas podr\u00e1 llevar a cabo un piloto de su propuesta cofinanciado por Damm, Grupo Mediapro y Familia Torres (6.000 euros por proyecto) durante tres meses. El 15 de junio finalizar\u00e1n los pilotos, mientras que HORECA CHALLENGE terminar\u00e1 con un \u201cDemo Day\u201d el 30 de junio de 2021 en el que las ganadoras mostrar\u00e1n los resultados de sus pilotos a destacados inversores y otras compa\u00f1\u00edas.<\/p>\n<p>HORECA CHALLENGE cuenta con el apoyo de <strong>ACCI\u00d3<\/strong>, <strong>F6S<\/strong> y del <strong>Gremi de Restauraci\u00f3 de Barcelona<\/strong>, entre otras entidades.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":11060,"template":"","class_list":["post-19280","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORECA CHALLENGE - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/event\/horeca-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HORECA CHALLENGE - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Damm, Grupo Mediapro y Familia Torres buscan startups para impulsar el negocio de bares y restaurantes El objetivo de HORECA CHALLENGE es desarrollar soluciones innovadoras en torno a tres retos: la gesti\u00f3n de la afluencia de los clientes, la salud de los usuarios y la mejora de la rentabilidad del [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/en\/event\/horeca-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/bar-lg.ac3a02c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/horeca-challenge\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/event\\\/horeca-challenge\\\/\",\"name\":\"HORECA CHALLENGE - 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