{"id":57243,"date":"2022-11-02T10:45:24","date_gmt":"2022-11-02T09:45:24","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/que-es-el-branded-content\/"},"modified":"2022-11-02T10:45:24","modified_gmt":"2022-11-02T09:45:24","slug":"que-es-el-branded-content","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/en\/posting\/que-es-el-branded-content\/","title":{"rendered":"\u00bfQu\u00e9 es el branded content?"},"content":{"rendered":"<p><span data-contrast=\"auto\">\u00bfCon cu\u00e1ntos banners nos encontramos al visitar una p\u00e1gina web? \u00bfCu\u00e1ntas veces hemos comprado una revista y hay m\u00e1s p\u00e1ginas de publicidad que contenido en s\u00ed mismo? Ante esta situaci\u00f3n, el contenido de marca o branded content coge fuerza.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">El branded content es una herramienta de comunicaci\u00f3n para conectar al consumidor con la marca<\/span><\/b><span data-contrast=\"auto\">. El objetivo y punto diferencial principal es que va m\u00e1s all\u00e1 de los productos o servicios ya que busca transmitir los valores de marca. Por eso, es vital evaluar la eficiencia y rentabilidad de este tipo de campa\u00f1as con valores como las menciones o notoriedad, acciones que m\u00e1s all\u00e1 de la propia venta, objetivo que persigue la publicidad convencional.<\/span><\/p>\n<p><span data-contrast=\"auto\">El branded content se caracteriza por d<\/span><b><span data-contrast=\"auto\">ejar los productos en un segundo plano<\/span><\/b><span data-contrast=\"auto\">. Se trata de que nuestro target conozca la marca a trav\u00e9s de sus valores, m\u00e1s all\u00e1 de los servicios se ofrece la compa\u00f1\u00eda. Un claro ejemplo de este concepto es <\/span><a href=\"https:\/\/www.observatorio-empresas.vodafone.es\/\"><span data-contrast=\"none\">El Observatorio Vodafone de la Empresa<\/span><\/a><span data-contrast=\"auto\">, un ejemplo B2B para posicionar a la compa\u00f1\u00eda de telefon\u00eda como l\u00edder en la transformaci\u00f3n tecnol\u00f3gica de grandes y peque\u00f1as compa\u00f1\u00edas.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entre las caracter\u00edsticas de esta innovadora t\u00e9cnica encontramos <\/span><b><span data-contrast=\"auto\">diferentes tipos de soportes y formatos<\/span><\/b><span data-contrast=\"auto\">. Las opciones son infinitas y, m\u00e1s all\u00e1 de un contenido interesante, <\/span><b><span data-contrast=\"auto\">los usuarios valoran muy positivamente la originalidad de los formatos donde consumen los contenidos sin publicidad<\/span><\/b><span data-contrast=\"auto\">\u00a0creados por las marcas.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>Sigue leyendo nuestro art\u00edculo sobre branded content <a href=\"https:\/\/lfchannel.com\/que-es-el-branded-content\/\">aqui<\/a>. <\/em><\/p>\n<p><em>Si te interesa saber m\u00e1s sobre este tipo de estrategias de marketing visita nuestra web <a href=\"https:\/\/lfchannel.com\/\">https:\/\/lfchannel.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCon cu\u00e1ntos banners nos encontramos al visitar una p\u00e1gina web? \u00bfCu\u00e1ntas veces hemos comprado una revista y hay m\u00e1s p\u00e1ginas de publicidad que contenido en s\u00ed mismo? Ante esta situaci\u00f3n, el contenido de marca o branded content coge fuerza. El branded content es una herramienta de comunicaci\u00f3n para conectar al [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-57243","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el branded content? - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/posting\/que-es-el-branded-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el branded content? - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00bfCon cu\u00e1ntos banners nos encontramos al visitar una p\u00e1gina web? \u00bfCu\u00e1ntas veces hemos comprado una revista y hay m\u00e1s p\u00e1ginas de publicidad que contenido en s\u00ed mismo? 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