{"id":58754,"date":"2023-01-17T10:00:03","date_gmt":"2023-01-17T09:00:03","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/fractus-como-renacer-de-las-cenizas\/"},"modified":"2023-01-17T10:00:03","modified_gmt":"2023-01-17T09:00:03","slug":"fractus-como-renacer-de-las-cenizas","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/en\/posting\/fractus-como-renacer-de-las-cenizas\/","title":{"rendered":"Fractus: c\u00f3mo renacer de las cenizas"},"content":{"rendered":"<p>Si te interesa conocer en detalle la historia de <a href=\"https:\/\/www.fractus.com\">Fractus<\/a>, la startup nacida en Barcelona que impact\u00f3 con su tecnolog\u00eda el negocio de las comunicaciones m\u00f3viles permitiendo que los tel\u00e9fonos abandonasen se molesta antena exterior, el libro\u00a0<em><strong>Fractus, el ave f\u00e9nix<\/strong>\u00a0<\/em>te ser\u00e1 de gran ayuda.<\/p>\n<p>En \u00e9l descubrir\u00e1s los altibajos del proyecto <a href=\"https:\/\/www.fractus.com\">Fractus<\/a> (como los de cualquier startup) y c\u00f3mo sus fundadores supieron hacerles frente.<\/p>\n<p>Todo empieza con una tecnolog\u00eda innovadora y s\u00f3lida, y sigue -y es muy importante- por desarrollar un dossier de patentes para defender la propiedad de dicha tecnolog\u00eda (sus fundadores lo llamaban\u00a0<em>la catedral de las patentes<\/em>).<\/p>\n<p>Sigue por la decisi\u00f3n (que luego se demostr\u00f3 equivocada) de fabricar ellos mismos los productos que incorporaban dicha tecnolog\u00eda, lo que les llev\u00f3 a invertir mucho capital y a dar tiempo a su competencia a copiar su tecnolog\u00eda; lo que les llev\u00f3 a las puertas de la quiebra y a tener que volver a poner capital desde cero y a una seria crisis con sus inversores.<\/p>\n<p>Pero lo consiguieron y se repusieron a esa crisis. Y entonces se dieron cuenta de que su negocio deb\u00eda centrarse en vender su tecnolog\u00eda.<\/p>\n<p>Pero antes deb\u00edan convencer a la industria de que ellos eran los que la hab\u00edan descubierto y que la tecnolog\u00eda les pertenec\u00eda. Y ah\u00ed culminan un ciclo de negociaciones y juicios, en Estados Unidos (la meca de la tecnolog\u00eda, pero tambi\u00e9n de los juicios r\u00e1pidos y millonarios&#8230;), que les obliga a enfrentarse a verdaderos gigantes empresariales, ante los que no se rinden.<\/p>\n<p>Y al final llega la victoria y la recompensa y el reconocimiento. Y as\u00ed hasta hoy, en que la compa\u00f1\u00eda siga viva y en desarrollo, siendo un ejemplo de aprovechamiento de la investigaci\u00f3n universitaria, de la buena gesti\u00f3n de una startup y del \u00e9xito bien aprovechado.<\/p>\n<p>En definitiva, un libro que se lee como un thriller y del que se sacan provechosas lecciones de emprendimiento y de vida.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si te interesa conocer en detalle la historia de Fractus, la startup nacida en Barcelona que impact\u00f3 con su tecnolog\u00eda el negocio de las comunicaciones m\u00f3viles permitiendo que los tel\u00e9fonos abandonasen se molesta antena exterior, el libro\u00a0Fractus, el ave f\u00e9nix\u00a0te ser\u00e1 de gran ayuda. En \u00e9l descubrir\u00e1s los altibajos del [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-58754","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fractus: c\u00f3mo renacer de las cenizas - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/posting\/fractus-como-renacer-de-las-cenizas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fractus: c\u00f3mo renacer de las cenizas - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Si te interesa conocer en detalle la historia de Fractus, la startup nacida en Barcelona que impact\u00f3 con su tecnolog\u00eda el negocio de las comunicaciones m\u00f3viles permitiendo que los tel\u00e9fonos abandonasen se molesta antena exterior, el libro\u00a0Fractus, el ave f\u00e9nix\u00a0te ser\u00e1 de gran ayuda. 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