{"id":61600,"date":"2023-04-17T15:38:36","date_gmt":"2023-04-17T13:38:36","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/como-hicimos-el-anuncio-de-doctor-i-estrategia\/"},"modified":"2023-04-20T13:38:19","modified_gmt":"2023-04-20T11:38:19","slug":"como-hicimos-el-anuncio-de-doctor-i-estrategia1","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/en\/posting\/como-hicimos-el-anuncio-de-doctor-i-estrategia1\/","title":{"rendered":"C\u00f3mo hicimos el anuncio de Doctor i. Estrategia."},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>ANUNCIO DE\u00a0 DOCTOR I. CREADO, PRODUCIDO Y CANTADO POR HIT THE ROI<\/strong><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=Z8rRPohQ63Y\">https:\/\/www.youtube.com\/watch?v=Z8rRPohQ63Y<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Anuncio Doctor i 2022. Creado, producido y cantado por HIT THE ROI\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Z8rRPohQ63Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"font-weight: 400;\"><strong>Sinopsis<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.doctori.com\">Doctori.com<\/a>\u00a0es un comparador de seguros de salud, coche, moto, vida y decesos.<\/li>\n<li style=\"font-weight: 400;\">Su objetivo principal es estar en el top of mind del consumidor como comparador de seguro.<\/li>\n<li style=\"font-weight: 400;\">Para ello, que mejor que\u00a0<strong>hacer una canci\u00f3n con una m\u00fasica pegadiza y divertida<\/strong>\u00a0que recuerde constantemente el nombre del comparador.\u00a0<strong>Puro branding<\/strong><\/li>\n<li style=\"font-weight: 400;\">La imagen de la empresa hab\u00eda sido hasta ahora, un Doctor i en forma de dibujo animado y 3D.\u00a0Desde el departamento de m\u00e1rketing de Doctor i, se decidi\u00f3 convertir al doctor en una persona de carne y hueso para\u00a0<strong>humanizar al comparador y acercarlo m\u00e1s al consumidor final<\/strong>. De la misma manera, se rod\u00f3 el spot con el\u00a0<strong>equipo real de Doctor i<\/strong>,\u00a0para mostrar que detr\u00e1s de un comparador hay personas muy efectivas y amables y no solo un algoritmo.<\/li>\n<li style=\"font-weight: 400;\">\u201c<strong>El mejor seguro, al mejor precio en un clic<\/strong>\u201d es el\u00a0leitmotiv\u00a0del nuevo anuncio de Doctori.com\u00a0\u00a0que pretende estar en la mente del consumidor cada vez que piensa en un comparador de seguros.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>\u00bfC\u00d3MO HICIMOS ESTA CAMPA\u00d1A QUE CONVENCE POR FUERA Y MOTIVA POR DENTRO?<\/strong><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=GxCjZIYJCCw\">https:\/\/www.youtube.com\/watch?v=GxCjZIYJCCw<\/a><\/p>\n<p style=\"font-weight: 400;\"><strong>LA BANDA MUSICAL, TAMBI\u00c9N HA SIDO COMPUESTA POR HIT THE ROI<\/strong><\/p>\n<p style=\"font-weight: 400;\">La canci\u00f3n de Doctor i, est\u00e1 creada con todos los insight que la compa\u00f1\u00eda quiere mostrar a su p\u00fablico. Todo est\u00e1 pensado milim\u00e9tricamente.<\/p>\n<p style=\"font-weight: 400;\">Con una melod\u00eda divertida y pegadiza, el mensaje queda muy claro.\u00a0<strong>Comparador de seguros, al mejor precio en un clic.<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Desde Hit the Roi utilizamos una metodolog\u00eda propia para crear los anuncios musicales, primero la canci\u00f3n y luego el spot.<\/strong><\/p>\n<p style=\"font-weight: 400;\">M\u00fasicos, publicistas y expertos en m\u00e1rketing digital reciben el briefing de primera mano del cliente, y sobre \u00e9l se construye el mensaje musical.<\/p>\n<p style=\"font-weight: 400;\">Una vez tengamos la canci\u00f3n aprobada se decide el concepto, el tono, el lenguaje audiovisual, gui\u00f3n etc.<\/p>\n<p style=\"font-weight: 400;\"><strong>NO SOLO FU\u00c9 UN RODAJE, LA JORNADA SE CONVIRTI\u00d3 EN UN TEAM BUILDING MUSICAL.<\/strong><\/p>\n<p style=\"font-weight: 400;\">El rodaje del spot, se convirti\u00f3 en una verdadera fiesta para el equipo de Doctor i. Fu\u00e9 una actividad de\u00a0<a href=\"https:\/\/www.hittheroi.com\/music-events\">team building<\/a>\u00a0en s\u00ed misma, donde los trabajadores salieron de su rutina del d\u00eda a d\u00eda, crearon sentimiento de marca, trabajaron en equipo y destacaron sus roles y dotes art\u00edsticas.<\/p>\n<p style=\"font-weight: 400;\">Sin duda un d\u00eda inolvidable para todos ellos.<\/p>\n<p style=\"font-weight: 400;\"><strong>Resultado:\u00a0Un anuncio profesional rodado con el propio equipo de la empresa apto para poder desmenuzar y compartir en los siguientes medios:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Radio<\/li>\n<li style=\"font-weight: 400;\">Tv<\/li>\n<li style=\"font-weight: 400;\">Tik Tok<\/li>\n<li style=\"font-weight: 400;\">Instagram<\/li>\n<li style=\"font-weight: 400;\">Lindkedin<\/li>\n<li style=\"font-weight: 400;\">Youtube<\/li>\n<li style=\"font-weight: 400;\">Facebook<\/li>\n<li style=\"font-weight: 400;\">Paid Media<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>LETRA DE LA CANCI\u00d3N DEL ANUNCIO DE DOCTOR I<\/strong><\/p>\n<p style=\"font-weight: 400;\">Doctor I<\/p>\n<p style=\"font-weight: 400;\">Me ayuda a encontrar mi seguro<\/p>\n<p style=\"font-weight: 400;\">Doctor I<\/p>\n<p style=\"font-weight: 400;\">Salud, coche, moto y vid<\/p>\n<p style=\"font-weight: 400;\">Doctor I<\/p>\n<p style=\"font-weight: 400;\">el mejor precio, todas las compa\u00f1\u00edas<\/p>\n<p style=\"font-weight: 400;\">Somos DoctorI.com tu equipo inteligente de comparadores (y muy amables)<\/p>\n<p style=\"font-weight: 400;\">Doctor i yo quiero elegir, el mejor seguro \u00a1si! para mi familia y para m\u00ed,<\/p>\n<p style=\"font-weight: 400;\">Doctor i ya no busco m\u00e1s,<\/p>\n<p style=\"font-weight: 400;\">el mejor seguro al mejor precio en un click.<\/p>\n<p style=\"font-weight: 400;\">OF.<\/p>\n<p style=\"font-weight: 400;\"><em>Somos Doctor I compara el mejor seguro, al mejor precio, en un clic.<\/em><\/p>\n<h1><a href=\"https:\/\/www.youtube.com\/watch?v=Z8rRPohQ63Y\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.doctori.com\/blog\/wp-content\/uploads\/2023\/01\/resumen-2022-doctor-i-359x240.png\" alt=\"El buscador de servicios n\u00ba 1 - Blog de Doctor i - Blog de Doctor i\" width=\"620\" height=\"414\" \/><\/a><\/h1>\n<p style=\"font-weight: 400;\">\u00bfTe ha gustado?<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.hittheroi.com\/contactanos\">\u00bfQuieres que te hagamos un hit?<\/a><\/p>\n<p style=\"font-weight: 400;\">Otros ejemplos de Hit the Roi:\u00a0<a href=\"https:\/\/www.hittheroi.com\/proyectos\">https:\/\/www.hittheroi.com\/proyectos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ANUNCIO DE\u00a0 DOCTOR I. CREADO, PRODUCIDO Y CANTADO POR HIT THE ROI https:\/\/www.youtube.com\/watch?v=Z8rRPohQ63Y Sinopsis Doctori.com\u00a0es un comparador de seguros de salud, coche, moto, vida y decesos. Su objetivo principal es estar en el top of mind del consumidor como comparador de seguro. Para ello, que mejor que\u00a0hacer una canci\u00f3n con [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-61600","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo hicimos el anuncio de Doctor i. Estrategia. - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/posting\/como-hicimos-el-anuncio-de-doctor-i-estrategia1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo hicimos el anuncio de Doctor i. Estrategia. - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"ANUNCIO DE\u00a0 DOCTOR I. CREADO, PRODUCIDO Y CANTADO POR HIT THE ROI https:\/\/www.youtube.com\/watch?v=Z8rRPohQ63Y Sinopsis Doctori.com\u00a0es un comparador de seguros de salud, coche, moto, vida y decesos. Su objetivo principal es estar en el top of mind del consumidor como comparador de seguro. 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