{"id":62365,"date":"2023-05-10T10:27:08","date_gmt":"2023-05-10T08:27:08","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/turistech-day-presentara-las-ultimas-tendencias-en-tecnologia-aplicada-al-turismo\/"},"modified":"2023-05-10T10:27:08","modified_gmt":"2023-05-10T08:27:08","slug":"turistech-day-presentara-las-ultimas-tendencias-en-tecnologia-aplicada-al-turismo","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/en\/posting\/turistech-day-presentara-las-ultimas-tendencias-en-tecnologia-aplicada-al-turismo\/","title":{"rendered":"Turistech Day presentar\u00e1 las \u00faltimas tendencias en tecnolog\u00eda aplicada al turismo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La tecnolog\u00eda ha tenido un profundo impacto en todas las industrias, y la del turismo no ha sido una excepci\u00f3n. As\u00ed naci\u00f3 el concepto Turistech que pretende, gracias a la digitalizaci\u00f3n, fomentar un turismo sostenible e inclusivo que beneficie tanto a los viajeros como a la poblaci\u00f3n local y a su entorno. Por este motivo, <\/span><a href=\"https:\/\/www.iebschool.com\/\"><span style=\"font-weight: 400;\">IEBS Digital School<\/span><\/a><span style=\"font-weight: 400;\"> celebra el <\/span><a href=\"https:\/\/www.turistechday.es\/\"><b>Turistech Day<\/b><\/a><span style=\"font-weight: 400;\">, un evento que reunir\u00e1 a expertos de la industria tur\u00edstica para discutir las nuevas tendencias y oportunidades que est\u00e1n surgiendo de la transformaci\u00f3n digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El uso de herramientas digitales es clave para atraer a turistas cada vez m\u00e1s hiperconectados y para relacionarse con ellos de una forma inteligente y escalable. En este contexto, Turistech Day nace para ofrecer a los profesionales del turismo una oportunidad \u00fanica para conocer las \u00faltimas tendencias y retos del ecosistema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El evento contar\u00e1 con expertos reconocidos en el campo del Turistech, quienes compartir\u00e1n sus experiencias y conocimientos sobre c\u00f3mo implementar las nuevas tecnolog\u00edas en los negocios tur\u00edsticos. Hablar\u00e1n, entre otras cosas, de marketing e innovaci\u00f3n en el turismo 4.0, de c\u00f3mo crear experiencias inmersivas utilizando el Metaverso, de las tecnolog\u00edas clave para la personalizaci\u00f3n de la experiencia del turista en hoteles y de las tecnolog\u00edas del futuro del sector tur\u00edstico, entre otras cosas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La agenda de ponentes contar\u00e1 con profesionales reconocidos en el sector, como <\/span><b>Alfonso P\u00e9rez Li\u00f1\u00e1n<\/b><span style=\"font-weight: 400;\">, Corporate Sales and Marketing Sr. Director en Only YOU Hotels, <\/span><b>Elena Mateos<\/b><span style=\"font-weight: 400;\">, CEO &amp; Founder de HotelSAAS, <\/span><b>Jorge Vallina<\/b><span style=\"font-weight: 400;\">, Socio-Director &amp; CEO en Global Consultor\u00eda y Turismo y <\/span><b>Roc\u00edo Rojas<\/b><span style=\"font-weight: 400;\">, CEO fundadora de Turistech, entre otros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Turistech Day es un evento online y gratuito que se llevar\u00e1 a cabo el pr\u00f3ximo 25 de mayo. Se podr\u00e1 seguir en streaming o en el metaverso desde cualquier lugar del mundo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por \u00faltimo, y para todos aquellos profesionales de la industria, IEBS ofrece el <\/span><a href=\"https:\/\/www.iebschool.com\/programas\/postgrado-gestion-turistica-marketing-digital\/\"><span style=\"font-weight: 400;\">Postgrado en Transformaci\u00f3n Tur\u00edstica: Turistech y Traveltech<\/span><\/a><span style=\"font-weight: 400;\">, un programa para aprender a adaptarse a los cambios que se producen en las organizaciones y a la necesidad de un viajero cada vez m\u00e1s exigente y documentado.<\/span><\/p>\n<p><b>Puedes inscribirte al evento aqu\u00ed:<\/b><\/p>\n<p><a href=\"https:\/\/www.turistechday.es\/\"><span style=\"font-weight: 400;\">https:\/\/www.turistechday.es\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tecnolog\u00eda ha tenido un profundo impacto en todas las industrias, y la del turismo no ha sido una excepci\u00f3n. As\u00ed naci\u00f3 el concepto Turistech que pretende, gracias a la digitalizaci\u00f3n, fomentar un turismo sostenible e inclusivo que beneficie tanto a los viajeros como a la poblaci\u00f3n local y a [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-62365","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turistech Day presentar\u00e1 las \u00faltimas tendencias en tecnolog\u00eda aplicada al turismo - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/posting\/turistech-day-presentara-las-ultimas-tendencias-en-tecnologia-aplicada-al-turismo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turistech Day presentar\u00e1 las \u00faltimas tendencias en tecnolog\u00eda aplicada al turismo - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"La tecnolog\u00eda ha tenido un profundo impacto en todas las industrias, y la del turismo no ha sido una excepci\u00f3n. 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