{"id":67127,"date":"2023-11-14T13:44:41","date_gmt":"2023-11-14T12:44:41","guid":{"rendered":"https:\/\/www.techbarcelona.com\/?post_type=posting&#038;p=67127"},"modified":"2023-11-14T13:44:41","modified_gmt":"2023-11-14T12:44:41","slug":"chupa-chups-sigue-apostando-por-la-web3","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/en\/posting\/chupa-chups-sigue-apostando-por-la-web3\/","title":{"rendered":"Chupa-Chups sigue apostando por la Web3"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Chupa-Chups sigue apostando por la Web3\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\">Para celebrar los 25 a\u00f1os de su divisi\u00f3n de Global Licensing, la empresa Perfetti Van Melle, uno de los mayores productores de golosinas del mundo, due\u00f1a de marcas como Chupa-Chups, Smint, Mentos o Fruit-Tella, quiso crear una experiencia digital Web3 usando NFTs.<\/p>\n<p style=\"font-weight: 400;\">Para este aniversario, la empresa holandesa pidi\u00f3 a Vottun volver a juntarse con el artista espa\u00f1ol Felipao y crear un reconocimiento especial web3 para los socios distribuidores de la empresa.<\/p>\n<p style=\"font-weight: 400;\">Perfetti Van Melle buscaba una forma de celebrar el cuarto de siglo combinando dise\u00f1o e innovaci\u00f3n, y qu\u00e9 mejor forma de hacerlo que sumergi\u00e9ndose de nuevo en el espacio Web3 con Vottun donde saben que se desenvolver\u00e1 el futuro cada vez m\u00e1s cercano.<\/p>\n<p style=\"font-weight: 400;\">Para ello, el artista dise\u00f1\u00f3 una serie de NFTs conmemorativos. En total, Felipao dise\u00f1\u00f3 13 piezas \u00fanicas que representan distintas marcas y productos distribuidos por Perfetti, y que ahora, han quedado inmortalizados en formato virtual.<\/p>\n<p style=\"font-weight: 400;\">Adem\u00e1s del NFT conmemorativo, como forma adicional de reconocimiento a los socios distribuidores se les entreg\u00f3 un certificado h\u00edbrido, con lo que el premio existe en soporte f\u00edsico y queda plasmado para siempre en la blockchain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chupa-Chups sigue apostando por la Web3\u00a0 Para celebrar los 25 a\u00f1os de su divisi\u00f3n de Global Licensing, la empresa Perfetti Van Melle, uno de los mayores productores de golosinas del mundo, due\u00f1a de marcas como Chupa-Chups, Smint, Mentos o Fruit-Tella, quiso crear una experiencia digital Web3 usando NFTs. Para este [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-67127","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chupa-Chups sigue apostando por la Web3 - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/posting\/chupa-chups-sigue-apostando-por-la-web3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chupa-Chups sigue apostando por la Web3 - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Chupa-Chups sigue apostando por la Web3\u00a0 Para celebrar los 25 a\u00f1os de su divisi\u00f3n de Global Licensing, la empresa Perfetti Van Melle, uno de los mayores productores de golosinas del mundo, due\u00f1a de marcas como Chupa-Chups, Smint, Mentos o Fruit-Tella, quiso crear una experiencia digital Web3 usando NFTs. 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