{"id":71124,"date":"2024-04-23T17:52:26","date_gmt":"2024-04-23T15:52:26","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/sigue-mereciendo-la-pena-producir-un-podcast\/"},"modified":"2024-04-23T17:52:26","modified_gmt":"2024-04-23T15:52:26","slug":"sigue-mereciendo-la-pena-producir-un-podcast","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/en\/posting\/sigue-mereciendo-la-pena-producir-un-podcast\/","title":{"rendered":"\u00bfSigue mereciendo la pena producir un p\u00f3dcast?"},"content":{"rendered":"<p>La capacidad de la radio para aguantar el envite de la profunda transformaci\u00f3n que experimentan los h\u00e1bitos de consumo de contenidos es encomiable. En un momento de bombardeo constante de informaci\u00f3n, que ha derivado en una baja retenci\u00f3n de audiencia -atribuible a una infoxicaci\u00f3n que desborda nuestras capacidades cognitivas-, el\u00a0<a href=\"https:\/\/corporate.dw.com\/es\/qu%C3%A9-es-podcasting\/a-2747607\"><em>podcasting<\/em><\/a>, y su variante visual, el\u00a0<a href=\"https:\/\/www.iebschool.com\/blog\/como-hacer-un-video-podcast-y-por-que-debes-tener-uno-redes-sociales\/\">v\u00eddeo\u00a0<\/a><a href=\"https:\/\/www.iebschool.com\/blog\/como-hacer-un-video-podcast-y-por-que-debes-tener-uno-redes-sociales\/\" target=\"_blank\" rel=\"noopener\"><em>podcasting<\/em><\/a>, se consolidan como poderosas herramientas de contenido elevado y de mayor profundidad, lo que ha derivado en una aut\u00e9ntica fiebre del p\u00f3dcast.<\/p>\n<p>Cuando\u00a0<a href=\"https:\/\/www.apmadrid.es\/centenario-de-la-radio-en-espana-un-siglo-de-emocion-y-cercania-en-las-ondas\/\" target=\"_blank\" rel=\"noopener\"><strong>la radiodifusi\u00f3n celebra su primer siglo de vida en Espa\u00f1a<\/strong><\/a>, es palmario que ha encontrado en la era de Internet una poderosa herramienta que amplifica su alcance y ofrece nuevas posibilidades. Este fen\u00f3meno es evidente en la forma en que la radio ha abrazado con rapidez y eficacia las plataformas digitales y nuevos espacios de difusi\u00f3n. Lejos de permanecer recluidos en un nicho de audiencia, los p\u00f3dcast y v\u00eddeo p\u00f3dcast han experimentado un crecimiento r\u00e9cord en los \u00faltimos a\u00f1os y ofrecen una alternativa enriquecedora para los oyentes, invit\u00e1ndolos a sumergirse en di\u00e1logos y narrativas a la carta. Estos, han integrado el formato y han llevado a\u00a0<strong>Espa\u00f1a a sobresalir como el pa\u00eds donde m\u00e1s se consume p\u00f3dcast en Europa (45%),\u00a0<a class=\"c-link\" href=\"https:\/\/www.funcas.es\/wp-content\/uploads\/2024\/02\/240213_DMR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.funcas.es\/wp-content\/uploads\/2024\/02\/240213_DMR.pdf\" data-sk=\"tooltip_parent\">al contrario de lo que ocurre con la radio tradicional, segun un estudio de Funcas.<\/a><\/strong>\u00a0El porcentaje es nueve puntos superior a la media de veinticuatro pa\u00edses del mundo (36%), seg\u00fan el estudio\u00a0<a href=\"https:\/\/www.digitalnewsreport.es\/2023\/la-escucha-de-podcast-se-consolida-en-espana\/\" target=\"_blank\" rel=\"noopener\">Digital News Report Espa\u00f1a de la Universidad de Granada<\/a>.<\/p>\n<p>Esta evoluci\u00f3n marca un punto de inflexi\u00f3n para comunicadores,\u00a0<em>influencers<\/em>\u00a0y marcas, quienes ven en el\u00a0<em>podcasting\u00a0<\/em>una oportunidad \u00fanica de\u00a0<a href=\"https:\/\/agenciacomma.com\/comunicacion-corporativa\/audio-digital-y-podcast-en-la-empresa-como-y-por-que-crear-uno\/\" target=\"_blank\" rel=\"noopener\"><strong>conectar con sus audiencias a trav\u00e9s de contenidos que no solo informan, sino que tambi\u00e9n forman y transforman<\/strong><\/a>. Ya sea aventur\u00e1ndose en la producci\u00f3n propia o participando en espacios de terceros, se hace preciso desplegar una estrategia adecuadamente dise\u00f1ada para este formato, cuya proliferaci\u00f3n no tiene visos de frenar en el corto y medio plazo.<\/p>\n<p>Sigue leyendo, aqu\u00ed: https:\/\/agenciacomma.com\/creacion-de-contenidos\/la-fiebre-del-podcast\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La capacidad de la radio para aguantar el envite de la profunda transformaci\u00f3n que experimentan los h\u00e1bitos de consumo de contenidos es encomiable. En un momento de bombardeo constante de informaci\u00f3n, que ha derivado en una baja retenci\u00f3n de audiencia -atribuible a una infoxicaci\u00f3n que desborda nuestras capacidades cognitivas-, el\u00a0podcasting, [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-71124","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSigue mereciendo la pena producir un p\u00f3dcast? - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/posting\/sigue-mereciendo-la-pena-producir-un-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSigue mereciendo la pena producir un p\u00f3dcast? - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"La capacidad de la radio para aguantar el envite de la profunda transformaci\u00f3n que experimentan los h\u00e1bitos de consumo de contenidos es encomiable. 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