The startup ecosystem is a dynamic, innovative, and often highly competitive environment. On their path to growth, many startups invest great efforts in developing their technology or perfecting their business model, but often overlook a key aspect: communication.<\/p>\n
At Canela, we\u2019ve worked with startups from various sectors and at all stages of growth, which has allowed us to identify recurring mistakes that can hinder their visibility, credibility, and audience connection. In particular, there are 7 deadly sins in communication and marketing that many startups commit. These mistakes, though common, can be avoided with a well-planned strategy.<\/p>\n
If you want to know what they are and how to avoid them, keep reading:<\/p>\n
Lumping PR and advertising together<\/strong> Believing that if it can\u2019t be measured, it has no value<\/strong> \u201cWe\u2019re a startup, so we have no budget\u201d<\/strong> Being obsessed with the competition<\/strong> Focusing only on the short term<\/strong> Ignoring the importance of the local market<\/strong> Wanting to make the front page<\/strong> \n","protected":false},"excerpt":{"rendered":" The startup ecosystem is a dynamic, innovative, and often highly competitive environment. On their path to growth, many startups invest great efforts in developing their technology or perfecting their business model, but often overlook a key aspect: communication. At Canela, we\u2019ve worked with startups from various sectors and at all […]<\/p>\n","protected":false},"template":"","class_list":["post-82828","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"\n
In advertising, we have total control over the message. In PR, the message is mediated by a third party\u2014the journalist. While this may seem risky, it\u2019s actually an advantage. When we say our product is good, it\u2019s received one way; when someone else says it, it\u2019s more credible.<\/p>\n
We know quantitative results are essential for justifying investments and analysis. However, when it comes to brand awareness and reputation, measurement is more complex. Just like on social media it\u2019s better to have a strong, engaged community than just high follower counts, in PR a deep, well-messaged article is worth more than multiple brief mentions. Quality matters more than quantity.<\/p>\n
There are many ways to position a brand. If we want to work with an agency, regardless of the sector, we need to ensure we have the budget and resources to support the project. Otherwise, it\u2019s better to invest time in small communication actions that can make a difference, like building a strong LinkedIn community.<\/p>\n
It\u2019s important to identify and analyze competitors\u2019 strategies, but this monitoring shouldn\u2019t distract from our own brand and strategy. A monthly analysis of competitor activity is enough to stay aware of sector trends.<\/p>\n
Many startups only focus on short-term goals. Don\u2019t fall into that trap! Having long-term visions and objectives gives us hope and ambition\u2014and may be the key to overcoming obstacles along the way.<\/p>\n
Spanish media want Spanish data. If we\u2019re launching a business in Spain, it\u2019s essential to clearly explain\u2014with local data\u2014what problem our product or service helps solve.<\/p>\n
Front pages are reserved for top news: politics, government, wars, or unprecedented events. Outside of that, it\u2019s very hard to make the front page. It\u2019s important to adjust our expectations to the media landscape in the country where we operate.<\/p>\n
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