{"id":83228,"date":"2025-06-25T10:54:57","date_gmt":"2025-06-25T08:54:57","guid":{"rendered":"https:\/\/www.techbarcelona.com\/?post_type=posting&#038;p=83228"},"modified":"2025-06-25T11:13:54","modified_gmt":"2025-06-25T09:13:54","slug":"liderar-en-la-era-digital-el-reto-de-la-alta-direccion","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/en\/posting\/liderar-en-la-era-digital-el-reto-de-la-alta-direccion\/","title":{"rendered":"Leading in the Digital Age: The Challenge for Senior Management"},"content":{"rendered":"<p data-start=\"2360\" data-end=\"2698\">This October, we\u2019re relaunching the <strong data-start=\"2396\" data-end=\"2437\">Executive Program in Digital Business<\/strong> at our Barcelona campus\u2014an essential course to prepare business leaders for the challenges of digital transformation. With a strategic and hands-on approach, this new edition strengthens our commitment to developing executive leadership in the digital economy.<\/p>\n<p data-start=\"2700\" data-end=\"2897\">\ud83c\udf89 Plus, the entire Tech <strong data-start=\"2720\" data-end=\"2753\">Barcelonacommunity<\/strong> enjoys a <strong data-start=\"2763\" data-end=\"2779\">20% discount<\/strong> if registered before July 31st. An exclusive opportunity to join a high-impact program under preferential conditions.<\/p>\n<p data-start=\"2899\" data-end=\"2940\"><strong data-start=\"2899\" data-end=\"2940\">A program designed for top executives<\/strong><\/p>\n<p data-start=\"2942\" data-end=\"3319\">Targeted at C-Level profiles, General Managers, and heads of key departments, the program offers a 360\u00ba perspective on how digitalization impacts business models, product and service portfolios, customer relationships, and organizational culture. It combines strategic vision, practical tools, and personal reflection in an intensive format compatible with executive schedules.<\/p>\n<p data-start=\"3321\" data-end=\"3359\"><strong data-start=\"3321\" data-end=\"3359\">AI, Data, and Impactful Leadership<\/strong><\/p>\n<p data-start=\"3361\" data-end=\"3661\">The program addresses the major drivers of change: artificial intelligence, advanced analytics, sustainability, and organizational culture. It also includes the <strong data-start=\"3522\" data-end=\"3547\">Impact Leader Journey<\/strong>, a self-awareness path designed to help each participant develop their own transformative leadership action plan.<\/p>\n<p data-start=\"3663\" data-end=\"3699\"><strong data-start=\"3663\" data-end=\"3699\">Real learning, from real leaders<\/strong><\/p>\n<p data-start=\"3701\" data-end=\"4002\">The faculty is made up of active professionals from companies such as Netflix, Coca-Cola, Microsoft, or Real Madrid, ensuring that the content is aligned with today\u2019s market challenges. The experience also includes four executive lunches, providing strategic insights in a close and exclusive setting.<\/p>\n<p data-start=\"4004\" data-end=\"4053\"><strong data-start=\"4004\" data-end=\"4053\">A community that fosters executive networking<\/strong><\/p>\n<p data-start=\"4055\" data-end=\"4260\">With over 1,500 executives trained and satisfaction rates above 90%, this program not only transforms business perspectives but also connects participants with a network of leaders committed to innovation.<\/p>\n<p data-start=\"4262\" data-end=\"4380\">\ud83d\udce9 Want more information? Write to us at <strong data-start=\"4303\" data-end=\"4329\"><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"4305\" data-end=\"4327\">marketing@thevalley.es<\/a><\/strong> and we\u2019ll be happy to help you with any questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This October, we\u2019re relaunching the Executive Program in Digital Business at our Barcelona campus\u2014an essential course to prepare business leaders for the challenges of digital transformation. With a strategic and hands-on approach, this new edition strengthens our commitment to developing executive leadership in the digital economy. \ud83c\udf89 Plus, the entire [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-83228","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leading in the Digital Age: The Challenge for Senior Management - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/posting\/liderar-en-la-era-digital-el-reto-de-la-alta-direccion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading in the Digital Age: The Challenge for Senior Management - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"This October, we\u2019re relaunching the Executive Program in Digital Business at our Barcelona campus\u2014an essential course to prepare business leaders for the challenges of digital transformation. 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