{"id":87635,"date":"2026-03-16T16:58:16","date_gmt":"2026-03-16T15:58:16","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/como-conectar-con-el-consumidor-gracias-al-embajador-de-marca\/"},"modified":"2026-03-16T17:03:07","modified_gmt":"2026-03-16T16:03:07","slug":"como-conectar-con-el-consumidor-gracias-al-embajador-de-marca","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/en\/posting\/como-conectar-con-el-consumidor-gracias-al-embajador-de-marca\/","title":{"rendered":"C\u00f3mo conectar con el consumidor gracias al embajador de marca"},"content":{"rendered":"

One of the principles of modern communication is to connect authentically with people<\/strong>. Social media and influencers serve as the vehicle to link brands and users<\/strong> with the goal of turning them into consumers. What matters is not what you are selling, but how you sell it<\/strong>, and in this, brand ambassadors<\/strong> are experts.<\/p>\n

You might not have been looking for a moisturizer, but your favorite influencer, who is a brand ambassador for a cosmetics company<\/strong>, always uses the same one, and when they give you a discount code, you buy it. You do it because you trust them<\/strong> and like the care and appearance of their skin.<\/p>\n

\"Imagen<\/p>\n

What is a Brand Ambassador<\/h3>\n

A brand ambassador<\/strong> is a reliable and credible<\/strong> profile who promotes not only a product or service but also represents everything the brand stands for<\/strong>. They are responsible for conveying the brand\u2019s vision, values, ideas, and messages<\/strong> to their social media followers.<\/p>\n

They must meet several characteristics so that the relationship between brand and ambassador builds trust with potential consumers<\/strong> and is therefore effective:<\/p>\n