{"id":88984,"date":"2026-05-18T12:51:12","date_gmt":"2026-05-18T10:51:12","guid":{"rendered":"https:\/\/www.techbarcelona.com\/posting\/com-crear-un-manual-didentitat-corporativa-pas-a-pas-amb-exemples\/"},"modified":"2026-05-18T13:03:14","modified_gmt":"2026-05-18T11:03:14","slug":"com-crear-un-manual-didentitat-corporativa-pas-a-pas-amb-exemples","status":"publish","type":"posting","link":"https:\/\/www.techbarcelona.com\/en\/posting\/com-crear-un-manual-didentitat-corporativa-pas-a-pas-amb-exemples\/","title":{"rendered":"How to create a corporate identity manual step by step (with examples)"},"content":{"rendered":"<p data-start=\"0\" data-end=\"320\">Before starting to create a corporate identity manual, it is essential to truly understand what brand identity actually means. Many people think it is only a logo, colors, and typography, but the reality is much broader. Here we explain what it involves and what elements a good corporate identity manual should include.<\/p>\n<h3 data-section-id=\"1axrdbu\" data-start=\"322\" data-end=\"381\">What is a corporate identity manual and what is it for?<\/h3>\n<p data-start=\"383\" data-end=\"644\">A corporate identity manual is a guide that sets the rules to maintain the visual and verbal consistency of a brand, ensuring it is always recognizable and coherent. In short, it defines how the brand communicates across all channels and with all its audiences.<\/p>\n<p data-start=\"646\" data-end=\"713\">A corporate identity manual can also be called a brand style guide.<\/p>\n<p data-start=\"715\" data-end=\"1009\">Beyond an attractive logo or elegant typography, brand identity defines how a brand communicates with its audience, avoiding disorganized or inconsistent visual and verbal expression. In this way, it creates a unique image that allows people to recognize the brand even without seeing its name.<\/p>\n<h3 data-section-id=\"1isojqr\" data-start=\"1011\" data-end=\"1029\">Some examples:<\/h3>\n<p data-start=\"1031\" data-end=\"1141\">Look at these brand colors. Would you associate them with any company? You probably think of a few right away\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14046\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/colores_marca-scaled.jpg\" alt=\"Exemples de colors corporatius de tres marques\" width=\"720\" height=\"323\" \/><\/p>\n<p data-start=\"1305\" data-end=\"1698\">Result: beyond colors, companies are associated with specific values and identities. For example, Ecoalf immediately brings sustainability to mind; IKEA evokes a sense of family and warmth (as well as affordability); and Coca-Cola is linked to moments of happiness and shared enjoyment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14042 lazyloaded\" src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/colores_marca_resultado-scaled.jpg\" alt=\"Exemples de colors corporatius de tres marques\" width=\"720\" height=\"323\" data-src=\"https:\/\/lfchannel.com\/wp-content\/uploads\/2026\/05\/colores_marca_resultado-scaled.jpg\" \/><\/p>\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:f6f12ae1-de6b-4d9d-80ee-152067bd1c20-42\" data-is-intersecting=\"true\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:f6f12ae1-de6b-4d9d-80ee-152067bd1c20-42\" data-turn-id-container=\"request-WEB:f6f12ae1-de6b-4d9d-80ee-152067bd1c20-42\" data-testid=\"conversation-turn-86\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"32da0649-73fa-4d06-8bed-dd7ca8694cc0\" data-message-model-slug=\"gpt-5-3-mini\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"1431\" data-end=\"1582\">These are just a few examples of brands that have deeply worked on their identity over many years to achieve a consistent and recognizable positioning.<\/p>\n<p data-start=\"1584\" data-end=\"1689\">Can you recognize the identity of the most well-known brands? <a class=\"decorated-link\" href=\"https:\/\/www.youtube.com\/watch?v=Lpn-UuaI9z4\" target=\"_new\" rel=\"noopener\" data-start=\"1646\" data-end=\"1689\">https:\/\/www.youtube.com\/watch?v=Lpn-UuaI9z4<\/a><\/p>\n<h3 data-section-id=\"1xh31nw\" data-start=\"1691\" data-end=\"1752\">What are the steps to create a corporate identity manual?<\/h3>\n<p data-start=\"1754\" data-end=\"1776\">Read the full article:<\/p>\n<p data-start=\"1778\" data-end=\"1846\" data-is-last-node=\"\" data-is-only-node=\"\"><a class=\"decorated-link\" href=\"https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/\" target=\"_new\" rel=\"noopener\" data-start=\"1778\" data-end=\"1846\" data-is-last-node=\"\">https:\/\/lfchannel.com\/ca\/com-crear-un-manual-didentitat-corporativa\/<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Before starting to create a corporate identity manual, it is essential to truly understand what brand identity actually means. Many people think it is only a logo, colors, and typography, but the reality is much broader. Here we explain what it involves and what elements a good corporate identity manual [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-88984","posting","type-posting","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create a corporate identity manual step by step (with examples) - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/posting\/com-crear-un-manual-didentitat-corporativa-pas-a-pas-amb-exemples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create a corporate identity manual step by step (with examples) - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Before starting to create a corporate identity manual, it is essential to truly understand what brand identity actually means. 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