{"id":20882,"date":"2018-02-21T00:00:00","date_gmt":"2018-02-20T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/mireia-mir-offering-people-flexibility-and-the-opportunity-to-work-towards-objectives-helps-you-attract-talent-and-boost-commitment\/"},"modified":"2018-02-21T00:00:00","modified_gmt":"2018-02-20T23:00:00","slug":"mireia-mir-offering-people-flexibility-and-the-opportunity-to-work-towards-objectives-helps-you-attract-talent-and-boost-commitment","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/en\/mireia-mir-offering-people-flexibility-and-the-opportunity-to-work-towards-objectives-helps-you-attract-talent-and-boost-commitment\/","title":{"rendered":"Mireia Mir: Offering people flexibility and the opportunity to work towards objectives helps you attract talent and boost commitment"},"content":{"rendered":"<p>One of the clients that <strong>Mireia Mir<\/strong> worked with during her tenure as an entrepreneurship consultant for Barcelona Activa was a novel digital start-up by the name of Infojobs. That was back in 1998, the year she also came into professional contact with Grupo Intercom, a company that would later recruit her to head up its newly created business incubator. During her three years with Barcelona Activa, Mir got to know more than a thousand entrepreneurs, a number of whom were creating start-ups in the digital sector.<\/p>\n<p>The career pursued by Mir after obtaining a doctoral degree in economics has been closely aligned with the entrepreneurial ecosystem, from her first position with the Colegio de Economistas (a sector professional association) to subsequent posts at Barcelona Activa and the investment firm Grupo Intercom. Her longest professional association has been with Grupo Intercom: an eighteen- year stint spent identifying new Internet-related investment opportunities and cultivating investors.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Ad92YJxr5D4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Mir became an entrepreneur in her own right with the 2005 launch of paraBebes.com, an online community of fledgling parents with children up to the age of three. The project grew out of her own experience as a first-time mother and a conviction that businesses related to parenting would find a ready audience. In early 2017, she sold the company to Mom2Mom, a sharing economy platform that links up parents looking for child care assistance with other people willing to help them out.<\/p>\n<p>Mir\u2019s newest challenge is creating an international network marketing joint venture focused on personal care and anti-aging products in collaboration with NuSkin, an American company with thirty years of experience in the sector. This project comes on the heels of her support for another start-up called Teaming, an online platform that allows groups to raise funds for social causes through monthly one-euro donations. This site currently has over 200.000 registered \u201cteamers\u201c whose monthly micro-donations provide financial support for 8,274 social initiatives and causes. A socially committed entrepreneur, Mir is particularly interested in becoming involved in projects that help children and teenagers develop an entrepreneurial spirit and provide assistance to women entrepreneurs.<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/l5s17maLlHk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Below are some ideas and tips that <strong>Mir<\/strong>, a sector professional with twenty years of experience and <strong>member of Barcelona Tech City\u2019s board of directors<\/strong>, is happy to pass on to other entrepreneurs.<\/p>\n<p><strong>Learn and unlearn in order to adapt to change<\/strong><\/p>\n<p>An entrepreneur must have a number of qualities one doesn\u2019t develop at school. From the outset, Grupo Intercom sought entrepreneurs who, above all else, were \u201copen people with an affinity for digital technology willing to learn and unlearn, which is really important given that the rules of the game were changing\u201d, Mira recalls. \u201cWe are interested in collaborating with professionals that stand out for their generosity and sense of humility because a good working environment is fundamental and can be achieved when you surround yourself with this kind of people\u201d, Mir asserts. The secret is a mix of \u201chealthy competiveness and a desire to work together as a team\u201d.<\/p>\n<p><strong>Digital sector entrepreneurs have become more professional<\/strong><\/p>\n<p>Sector enterprises are much more rigorous then they used to be when it comes to recruiting talent and have also changed the way they go about attracting investors. Companies and their employees alike have undergone a process of professionalization. \u201cBeing an Internet entrepreneur today is very different than it was 18 years ago. It\u2019s much more difficult now because the sector is must more professional and you need to create teams of highly specialised people with a lot of experience\u201d, Mir observes. \u201cI think that most of the entrepreneurs in the digital sector today are very well prepared\u201d.<\/p>\n<p><strong>Not every company needs to go international<\/strong><\/p>\n<p>\u201cAs I see it, some companies set out to target an international clientele while others, in contrast, seek to be small-to-medium enterprises. While the trend is to think in terms of million-euro investments and pursue successive rounds of financing, I don\u2019t see this model as being applicable to all of today\u2019s digital enterprises\u201d, observes Mir. Seeking to capture an international market may be the only option open to companies hoping to sell certain types of products, but such an approach can prove fatal to others that happen to launch at the wrong time or in the wrong market.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2712 aligncenter\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Mireia-Mir-manos.jpg\" alt=\"\" width=\"795\" height=\"587\" \/><\/p>\n<p><strong>Controlling the extent of investor input<\/strong><\/p>\n<p>Although the input of investors is usually commensurate with the size of the stake they hold in a company, this is not always the case. As Mir points out, \u201cSmaller investors who demand to have a major say in multi-stakeholder companies can make the day-to-day work of an entrepreneur extremely difficult. Entrepreneurs should therefore be very aware of what they are agreeing to whenever they sign agreements with partners\u201d.<\/p>\n<p><strong>Entrepreneurs must be fully implicated in the projects they launch and be ready to devote substantial time to the endeavour. <\/strong><\/p>\n<p>Entrepreneurs must be willing and able to devote their complete time and energy to the projects they are trying to develop. This was something that Mir learned when she tried to hold on to her job at Grupo Intercom while launching her own company and starting a family. \u201cIt was a mistake\u201d, Mir admits. \u201cI was looking for entrepreneurs ready and willing to do something I myself hadn\u2019t done: make a 100% commitment to their projects. There was a moment when I was forced to make a choice and pour all of my energy into paraBebes.com\u201d.<\/p>\n<p><strong>Flexibility and working towards objectives: the keys to attracting top talent<\/strong><\/p>\n<p>\u201cWhenever you take on a new project, the people who make up your team need to be on call round the clock. It\u2019s therefore important to surround yourself with selfless, totally professional individuals willing to share and give everything they\u2019ve got\u201d, Mir advises. The solution is to offer full-time jobs that offer flexibility and the opportunity to work towards objectives. \u201cIntercom gave me this from the day I joined the company. I\u2019ve employed the same approach with people who have worked for me. It ensures that everyone is happy, grateful and devoted to the endeavour twenty-four hours a day. It\u2019s a good way of getting people more involved. \u201cI think that companies unwilling to move in this direction have a harder time attracting and retaining talent\u201d, Mir reflects, \u201cbecause younger professionals prefer situations that offer greater autonomy, flexibility and personal development\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2534\" src=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Mireia-Mir-blog-2-1.jpg\" alt=\"\" width=\"795\" height=\"587\" \/><\/p>\n<p><strong>Entrepreneurship is like a rollercoaster: expect to be riding high and hitting bottom in a single day<\/strong><\/p>\n<p>\u201cYou have to learn to live with it, which is why it\u2019s so important surround yourself with people you can rely on through thick and thin\u201d, Mir stresses. The support team members provide is important \u201cbut it\u2019s also helpful to be in an environment such as Barcelona Tech City or Grupo Intercom that brings you into daily contact with other entrepreneurs who understand you because they\u2019re going through the same thing. Being able to share experiences and solutions is a real plus\u201d.<\/p>\n<p><strong>Being a part of the ecosystem is essential<\/strong><\/p>\n<p>Mireia Mir spent 18 years at Grupo Intercom sharing experiences with more than 40 other entrepreneurs. \u201cThe ecosystem they\u2019ve created there is super special and it was a really enriching experience \u2013 it\u2019s something you miss out on if you work in isolation\u201d, Mir observes, underlining the importance of forging close ties with like-minded professionals. \u201cBarcelona Tech City has managed to create a powerful, extensive ecosystem, which I believe is essential to anyone regardless of his or her area of specialisation\u201d, she adds.<\/p>\n<p><strong>Network marketing as a good bet<\/strong><\/p>\n<p>According to Mireia Mir, about 80,000 companies throughout the world have now adopted a new approach to marketing and sales called network marketing. \u201cIt\u2019s based on the power of personal recommendation, which is an extension of word of mouth. In the digital world, word of mouth can go viral and social media has opened up opportunities to develop all kinds of networking marketing businesses\u201d, she explains. Mir recommends reading Robert Kiyosaki\u2019s book The Business of the 21st Century, which predicts this new strategy will revolutionize business in the 21st century thanks to the emergence of social media and e-commerce, which have made it much easier to sell products and services on the basis of user recommendations. \u201cI recommend this book to anyone in search of business opportunities\u201d, Mir says, adding, \u201cNetwork marketing allows me to stay connected to the entrepreneurial ecosystem while using my digital experience to spread the word about the good business opportunity networking presents and the products NuSkin offers\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the clients that Mireia Mir worked with during her tenure as an entrepreneurship consultant for Barcelona Activa was a novel digital start-up by the name of Infojobs. That was back in 1998, the year she also came into professional contact with Grupo Intercom, a company that would later [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mireia Mir: Offering people flexibility and the opportunity to work towards objectives helps you attract talent and boost commitment - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/mireia-mir-offering-people-flexibility-and-the-opportunity-to-work-towards-objectives-helps-you-attract-talent-and-boost-commitment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mireia Mir: Offering people flexibility and the opportunity to work towards objectives helps you attract talent and boost commitment - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"One of the clients that Mireia Mir worked with during her tenure as an entrepreneurship consultant for Barcelona Activa was a novel digital start-up by the name of Infojobs. That was back in 1998, the year she also came into professional contact with Grupo Intercom, a company that would later [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/en\/mireia-mir-offering-people-flexibility-and-the-opportunity-to-work-towards-objectives-helps-you-attract-talent-and-boost-commitment\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-20T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/MireiaMir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wearefirma dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wearefirma dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/mireia-mir-offering-people-flexibility-and-the-opportunity-to-work-towards-objectives-helps-you-attract-talent-and-boost-commitment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/mireia-mir-offering-people-flexibility-and-the-opportunity-to-work-towards-objectives-helps-you-attract-talent-and-boost-commitment\\\/\"},\"author\":{\"name\":\"wearefirma dev\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#\\\/schema\\\/person\\\/cd066d6149f05167faee07c5eeb6052a\"},\"headline\":\"Mireia Mir: Offering people flexibility and the opportunity to work towards objectives helps you attract talent and boost commitment\",\"datePublished\":\"2018-02-20T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/mireia-mir-offering-people-flexibility-and-the-opportunity-to-work-towards-objectives-helps-you-attract-talent-and-boost-commitment\\\/\"},\"wordCount\":1439,\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/mireia-mir-offering-people-flexibility-and-the-opportunity-to-work-towards-objectives-helps-you-attract-talent-and-boost-commitment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/MireiaMir.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/mireia-mir-offering-people-flexibility-and-the-opportunity-to-work-towards-objectives-helps-you-attract-talent-and-boost-commitment\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/mireia-mir-offering-people-flexibility-and-the-opportunity-to-work-towards-objectives-helps-you-attract-talent-and-boost-commitment\\\/\",\"name\":\"Mireia Mir: Offering people flexibility and the opportunity to work towards objectives helps you attract talent and boost commitment - 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