{"id":20989,"date":"2020-05-21T00:00:00","date_gmt":"2020-05-20T22:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/the-future-of-the-content-industry-by-jordi-soler-mediapro\/"},"modified":"2020-05-21T00:00:00","modified_gmt":"2020-05-20T22:00:00","slug":"the-future-of-the-content-industry-by-jordi-soler-mediapro","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/en\/the-future-of-the-content-industry-by-jordi-soler-mediapro\/","title":{"rendered":"The future of the content industry, by Jordi Soler (Mediapro)"},"content":{"rendered":"<p><a href=\"https:\/\/www.mediapro.tv\/es\/\">Mediapro<\/a>\u00a0is one of the leaders in the European audiovisual sector. Founded 25 years ago in Barcelona, it employs more than 7,000 professionals worldwide and has offices in 36 countries. Hyperpersonalization and new formats are on-trend and companies like Mediapro are fighting for gaining people&#8217;s leisure and screen hours.<\/p>\n<p dir=\"ltr\">How has Mediapro adapted? How do they use new technologies to create new formats and distribution channels? How does the content industry integrate technologies such as artificial intelligence or augmented reality?<\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/jsolercantalosella\/\">Jordi Soler<\/a>\u00a0<\/strong>shared how a company like Mediapro adapts to these new challenges. He also showed us some interesting examples behind the content that we access. This session took place within the framework of the #TechSpiritBCN conference.<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ULHjHqOhJEo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>\u00abContent Powered by\u00a0<a href=\"https:\/\/barcelonatechcity.com\/companies\/023-think-create-produce\/\">023 Think. Create. Produce<\/a>.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediapro\u00a0is one of the leaders in the European audiovisual sector. Founded 25 years ago in Barcelona, it employs more than 7,000 professionals worldwide and has offices in 36 countries. Hyperpersonalization and new formats are on-trend and companies like Mediapro are fighting for gaining people&#8217;s leisure and screen hours. How has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The future of the content industry, by Jordi Soler (Mediapro) - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/the-future-of-the-content-industry-by-jordi-soler-mediapro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future of the content industry, by Jordi Soler (Mediapro) - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Mediapro\u00a0is one of the leaders in the European audiovisual sector. Founded 25 years ago in Barcelona, it employs more than 7,000 professionals worldwide and has offices in 36 countries. Hyperpersonalization and new formats are on-trend and companies like Mediapro are fighting for gaining people&#8217;s leisure and screen hours. How has [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/en\/the-future-of-the-content-industry-by-jordi-soler-mediapro\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/Imagen-destacada-post-Mediapro.png\" \/>\n\t<meta property=\"og:image:width\" content=\"865\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wearefirma dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wearefirma dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/the-future-of-the-content-industry-by-jordi-soler-mediapro\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/the-future-of-the-content-industry-by-jordi-soler-mediapro\\\/\"},\"author\":{\"name\":\"wearefirma dev\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#\\\/schema\\\/person\\\/cd066d6149f05167faee07c5eeb6052a\"},\"headline\":\"The future of the content industry, by Jordi Soler (Mediapro)\",\"datePublished\":\"2020-05-20T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/the-future-of-the-content-industry-by-jordi-soler-mediapro\\\/\"},\"wordCount\":132,\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/the-future-of-the-content-industry-by-jordi-soler-mediapro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/Imagen-destacada-post-Mediapro.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/the-future-of-the-content-industry-by-jordi-soler-mediapro\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/the-future-of-the-content-industry-by-jordi-soler-mediapro\\\/\",\"name\":\"The future of the content industry, by Jordi Soler (Mediapro) - 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