{"id":21016,"date":"2020-07-09T00:00:00","date_gmt":"2020-07-08T22:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/its-the-consumer-stupid-con-genis-roca-y-enric-jove\/"},"modified":"2020-07-09T00:00:00","modified_gmt":"2020-07-08T22:00:00","slug":"its-the-consumer-stupid-con-genis-roca-y-enric-jove","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/en\/its-the-consumer-stupid-con-genis-roca-y-enric-jove\/","title":{"rendered":"\u201cIt\u2019s the consumer, stupid\u201d, con Gen\u00eds Roca y Enric Jov\u00e9"},"content":{"rendered":"<p>La vieja econom\u00eda no ha priorizado nunca al consumidor, pero con el paso del tiempo hemos podido ver c\u00f3mo las empresas han empezado a dar importancia a establecer una relaci\u00f3n directa con el cliente final.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/enricjove\/?originalSubdomain=es\"><strong>Enric Jov\u00e9<\/strong><\/a> es CEO de <a href=\"https:\/\/www.linkedin.com\/company\/mccann-worldgroup-spain\/?originalSubdomain=es\">McCann Barcelona<\/a>, empresa multinacional dedicada al marketing y la publicidad que cuenta con diferentes sedes por el mundo y <a href=\"https:\/\/www.linkedin.com\/in\/genisroca\/\"><strong>Gen\u00eds Roca<\/strong> <\/a>es Presidente de <a href=\"https:\/\/www.linkedin.com\/company\/rocasalvatella\/\">RocaSalvatella<\/a>, consultor\u00eda especializada en la transformaci\u00f3n digital de los negocios.<\/p>\n<p>Ambos discutieron sobre el cambio hacia los negocios 2.0, y c\u00f3mo estos construyen relaciones con los clientes sin priorizar la venta desde el primer momento.<\/p>\n<p>Los ponentes coincidieron en la importancia de la confianza de los consumidores con las marcas, para que estos accedan a ofrecer sus datos y del papel esencial de la comunicaci\u00f3n para llegar a esta confianza. Asimismo, Roca y Jov\u00e9 hablaron del contenido de valor como uno de los temas m\u00e1s importantes en la actualidad.<\/p>\n<p>A continuaci\u00f3n puedes visualizar la ponencia completa que tuvo lugar en el marco del #TechSpiritBarcelona:<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/0nMPmYqkHVA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>\u00abContent Powered by <a href=\"https:\/\/barcelonatechcity.com\/companies\/023-think-create-produce\/\">023 Think. Create. Produce.<\/a>\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La vieja econom\u00eda no ha priorizado nunca al consumidor, pero con el paso del tiempo hemos podido ver c\u00f3mo las empresas han empezado a dar importancia a establecer una relaci\u00f3n directa con el cliente final. Enric Jov\u00e9 es CEO de McCann Barcelona, empresa multinacional dedicada al marketing y la publicidad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-21016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cIt\u2019s the consumer, stupid\u201d, con Gen\u00eds Roca y Enric Jov\u00e9 - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/its-the-consumer-stupid-con-genis-roca-y-enric-jove\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cIt\u2019s the consumer, stupid\u201d, con Gen\u00eds Roca y Enric Jov\u00e9 - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"La vieja econom\u00eda no ha priorizado nunca al consumidor, pero con el paso del tiempo hemos podido ver c\u00f3mo las empresas han empezado a dar importancia a establecer una relaci\u00f3n directa con el cliente final. 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