{"id":21027,"date":"2020-11-11T00:00:00","date_gmt":"2020-11-10T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/online-pills-7-el-valor-del-branded-content-en-la-construccion-de-marca-por-grey\/"},"modified":"2020-11-11T00:00:00","modified_gmt":"2020-11-10T23:00:00","slug":"online-pills-7-el-valor-del-branded-content-en-la-construccion-de-marca-por-grey","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/en\/online-pills-7-el-valor-del-branded-content-en-la-construccion-de-marca-por-grey\/","title":{"rendered":"ONLINE PILLS 7 &#8211; El valor del Branded Content en la construcci\u00f3n de marca, por Grey"},"content":{"rendered":"<p>Compartimos esta Online Pill en la que <a href=\"https:\/\/www.linkedin.com\/in\/anna-domenech-b6923412\/\" target=\"_blank\" rel=\"noopener\">Anna Dom\u00e8nech<\/a>, Directora General de Negocio en Grey nos habl\u00f3 de la importancia del branded content como veh\u00edculo para transmitir los\u00a0valores de la marca y que nos ofrece otra forma de acercarnos a los clientes, no intrusiva y que tiene en el centro al usuario para construir una relaci\u00f3n con las marcas basada en la informaci\u00f3n \u00fatil o el entrenamiento.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/tEjJ7fp_CJ0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Esta sesi\u00f3n online forma parte del programa de actividades #bcntechcity #endirecto<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compartimos esta Online Pill en la que Anna Dom\u00e8nech, Directora General de Negocio en Grey nos habl\u00f3 de la importancia del branded content como veh\u00edculo para transmitir los\u00a0valores de la marca y que nos ofrece otra forma de acercarnos a los clientes, no intrusiva y que tiene en el centro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-21027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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