{"id":21044,"date":"2021-01-14T00:00:00","date_gmt":"2021-01-13T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/sesion-online-30-la-importancia-del-challenge-en-la-estrategia-de-innovacion-el-caso-horeca-challenge\/"},"modified":"2021-01-14T00:00:00","modified_gmt":"2021-01-13T23:00:00","slug":"sesion-online-30-la-importancia-del-challenge-en-la-estrategia-de-innovacion-el-caso-horeca-challenge","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/en\/sesion-online-30-la-importancia-del-challenge-en-la-estrategia-de-innovacion-el-caso-horeca-challenge\/","title":{"rendered":"SESI\u00d3N ONLINE 30: La importancia del \u201cchallenge\u201d en la estrategia de innovaci\u00f3n. El caso \u201cHORECA CHALLENGE\u201d"},"content":{"rendered":"<p dir=\"ltr\">Compartimos el v\u00eddeo de la primera sesi\u00f3n online del a\u00f1o.<\/p>\n<p dir=\"ltr\">Participantes de la sesi\u00f3n: <a href=\"https:\/\/www.linkedin.com\/in\/ricardcastellet\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/ricardcastellet\/&amp;source=gmail&amp;ust=1610727113311000&amp;usg=AFQjCNGzmT5zG1EMtAkLpmxxWWWVrJrN5g\">Ricard Castellet\u00a0<\/a>\u2013 Barcelona Tech City, <a href=\"https:\/\/www.linkedin.com\/in\/lgilcenteno\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/lgilcenteno\/&amp;source=gmail&amp;ust=1610727113311000&amp;usg=AFQjCNGFEc7xHUdoDwUCv7yj-ngXiXjwCg\">Laura Gil\u00a0<\/a>\u2013 Damm, <a href=\"https:\/\/www.linkedin.com\/in\/jtorrent\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/jtorrent\/&amp;source=gmail&amp;ust=1610727113311000&amp;usg=AFQjCNHxx5YRy--vk87VJcdi7iCDvVEZWA\">Jordi Torrent<\/a>\u00a0\u2013 Damm, <a href=\"https:\/\/www.linkedin.com\/in\/atorruella\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/atorruella\/&amp;source=gmail&amp;ust=1610727113311000&amp;usg=AFQjCNHqsEwzjfzqI7w9sr5qsuvHHSUqBQ\">Albert Torruella<\/a>\u00a0\u2013\u00a0ACCI\u00d3, <a href=\"https:\/\/www.linkedin.com\/in\/carlossolana\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/carlossolana\/&amp;source=gmail&amp;ust=1610727113311000&amp;usg=AFQjCNE352wapaP3kHgHPCm5UB3EQNuG7w\">Carlos Solana<\/a>\u00a0\u2013 Grupo Mediapro, <a href=\"https:\/\/www.linkedin.com\/in\/josep-batet-rovirosa-%F0%9F%A4%AB%F0%9F%8D%80-5b40879\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/josep-batet-rovirosa-%25F0%259F%25A4%25AB%25F0%259F%258D%2580-5b40879\/&amp;source=gmail&amp;ust=1610727113311000&amp;usg=AFQjCNGG1S_Jhq5bBU2UxckkAv3jCLjXRg\">Josep Batet<\/a>\u00a0\u2013\u00a0Familia Torres y <a href=\"https:\/\/www.linkedin.com\/in\/d%C3%ADdac-martinez-guitart-174480b5\/?originalSubdomain=es\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/d%25C3%25ADdac-martinez-guitart-174480b5\/?originalSubdomain%3Des&amp;source=gmail&amp;ust=1610727113311000&amp;usg=AFQjCNGfQaU4V0DobjY8Uq9AmD8u30dzVA\">D\u00eddac Martinez<\/a>\u00a0\u2013 Grup \u00cdtaca.<\/p>\n<p dir=\"ltr\">Los Challenge son una herramienta de Open Innovation que beneficia a los corporates en la adquisici\u00f3n de la innovaci\u00f3n. Damm, Mediapro, y Familia Torres han lanzado el Horeca Challenge para encontrar startups que faciliten impulsar el negocio de bares y restaurantes.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/r3zljBGSkfg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\">Esta sesi\u00f3n online forma parte del programa de actividades #bcntechcity #endirecto<\/p>\n<p dir=\"ltr\"><strong>De la sesi\u00f3n de presentaci\u00f3n del Horeca Challenge aprendimos que:<\/strong><\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">El challenge ha de estar bien definido y ligado a una necesidad de negocio real<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">El proceso de inscripci\u00f3n tiene que ser claro y \u00e1gil<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">El corporate debe tener voluntad firme de implementar el proyecto con las startups ganadoras<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">El corporate debe invertir recursos para implementar las soluciones y hacer seguimiento del proyecto<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Los retos que requieren un abordaje interdisciplinario y creativo para el desarrollo de competencias transversales son garant\u00eda de aprendizaje y oportunidad para los participantes.<\/p>\n<p dir=\"ltr\">Si tienes una startup\u00a0que permite\u00a0impulsar\u00a0el negocio de bares y restaurantes:<\/p>\n<p dir=\"ltr\">Participa en\u00a0<a href=\"https:\/\/horecachallenge.com\/#inscribete\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/horecachallenge.com\/%23inscribete&amp;source=gmail&amp;ust=1610727113311000&amp;usg=AFQjCNFWscbB5FkAjAdgbF7zY_jEmJ-bkQ\">HORECA CHALLENGE<\/a>\u00a0\u00a1Convocatoria abierta hasta ma\u00f1ana!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compartimos el v\u00eddeo de la primera sesi\u00f3n online del a\u00f1o. Participantes de la sesi\u00f3n: Ricard Castellet\u00a0\u2013 Barcelona Tech City, Laura Gil\u00a0\u2013 Damm, Jordi Torrent\u00a0\u2013 Damm, Albert Torruella\u00a0\u2013\u00a0ACCI\u00d3, Carlos Solana\u00a0\u2013 Grupo Mediapro, Josep Batet\u00a0\u2013\u00a0Familia Torres y D\u00eddac Martinez\u00a0\u2013 Grup \u00cdtaca. Los Challenge son una herramienta de Open Innovation que beneficia a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-21044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SESI\u00d3N ONLINE 30: La importancia del \u201cchallenge\u201d en la estrategia de innovaci\u00f3n. El caso \u201cHORECA CHALLENGE\u201d - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/sesion-online-30-la-importancia-del-challenge-en-la-estrategia-de-innovacion-el-caso-horeca-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SESI\u00d3N ONLINE 30: La importancia del \u201cchallenge\u201d en la estrategia de innovaci\u00f3n. El caso \u201cHORECA CHALLENGE\u201d - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Compartimos el v\u00eddeo de la primera sesi\u00f3n online del a\u00f1o. Participantes de la sesi\u00f3n: Ricard Castellet\u00a0\u2013 Barcelona Tech City, Laura Gil\u00a0\u2013 Damm, Jordi Torrent\u00a0\u2013 Damm, Albert Torruella\u00a0\u2013\u00a0ACCI\u00d3, Carlos Solana\u00a0\u2013 Grupo Mediapro, Josep Batet\u00a0\u2013\u00a0Familia Torres y D\u00eddac Martinez\u00a0\u2013 Grup \u00cdtaca. Los Challenge son una herramienta de Open Innovation que beneficia a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/en\/sesion-online-30-la-importancia-del-challenge-en-la-estrategia-de-innovacion-el-caso-horeca-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-13T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/20201104-Mediapro-Damm-Torres-startups-ESP-600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wearefirma dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wearefirma dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/sesion-online-30-la-importancia-del-challenge-en-la-estrategia-de-innovacion-el-caso-horeca-challenge\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/sesion-online-30-la-importancia-del-challenge-en-la-estrategia-de-innovacion-el-caso-horeca-challenge\\\/\"},\"author\":{\"name\":\"wearefirma dev\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#\\\/schema\\\/person\\\/cd066d6149f05167faee07c5eeb6052a\"},\"headline\":\"SESI\u00d3N ONLINE 30: La importancia del \u201cchallenge\u201d en la estrategia de innovaci\u00f3n. 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