{"id":21048,"date":"2021-02-09T00:00:00","date_gmt":"2021-02-08T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/best-practice-seur-las-claves-sobre-la-ultima-milla-y-la-logistica-sostenible\/"},"modified":"2021-02-09T00:00:00","modified_gmt":"2021-02-08T23:00:00","slug":"best-practice-seur-las-claves-sobre-la-ultima-milla-y-la-logistica-sostenible","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/en\/best-practice-seur-las-claves-sobre-la-ultima-milla-y-la-logistica-sostenible\/","title":{"rendered":"Best Practice SEUR: Las claves sobre la \u00faltima milla y la log\u00edstica sostenible"},"content":{"rendered":"<p><b>Learnings<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El compromiso sostenible de las empresas es un factor cada vez m\u00e1s determinante a la hora de atraer clientes e inversores.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No basta solamente con una estrategia RSC: el compromiso con el medio ambiente debe redefinir la actividad de la compa\u00f1\u00eda.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nuevas restricciones en las grandes ciudades: el sector del transporte debe tener como prioridad la reducci\u00f3n de gases de efecto invernadero.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizar la log\u00edstica de \u00faltima milla: evitar entregas fallidas e incorporaci\u00f3n de repartos en patinete o bicicleta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trazabilidad de paquetes: poner en valor el compromiso de la compa\u00f1\u00eda mediante datos en las comunicaciones con el cliente.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El cambio clim\u00e1tico es una realidad y desde hace a\u00f1os forma parte de la estrategia RSC de las empresas. Clientes y administraciones posicionan a las organizaciones seg\u00fan su compromiso con la reducci\u00f3n de gases de efecto invernadero o la huella de carbono. Seg\u00fan SEUR, un 77% de sus clientes creen que las empresas deben ser responsables con el medio ambiente y el 51% est\u00e1 dispuesto a pagar m\u00e1s por productos ecol\u00f3gicos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, la pandemia ha trasladado un gran volumen de compras al contexto online, lo que ha supuesto un reto para SEUR y su log\u00edstica de reparto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con el objetivo de satisfacer la demanda de repartos sin dejar de ser responsable con el medio ambiente, SEUR ha iniciado un plan sostenible a nivel europeo con el que pretende reducir un 30% sus emisiones totales de CO2.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algunas de las acciones que la empresa est\u00e1 desarrollando para cumplir su meta comprenden la incorporaci\u00f3n de 500 veh\u00edculos el\u00e9ctricos, presentes en 20 ciudades espa\u00f1olas, que permitir\u00e1n realizar entregas 100% sostenibles en 2025. La implantaci\u00f3n de hubs urbanos para hacer repartos ligeros en bicicleta, as\u00ed como acuerdos con establecimientos donde el cliente puede recoger su paquete si no est\u00e1 en casa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De esta manera se optimizan las rutas y se evitan entregas fallidas, consiguiendo un impacto notable en cuanto a sostenibilidad. Para compensar las emisiones que no se han podido reducir, SEUR invierte en proyectos de desarrollo de energ\u00edas renovables.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El plan no solo tiene en cuenta aspectos log\u00edsticos. SEUR ha incorporado sensores en sus veh\u00edculos de Madrid, Par\u00eds y Lisboa que aportan informaci\u00f3n en tiempo real sobre la calidad del aire. Se espera que esta iniciativa llegue a 20 ciudades europeas m\u00e1s durante este a\u00f1o. Adem\u00e1s, en sus acuerdos comerciales, SEUR solo trabaja con partners comprometidos con el medioambiente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con estas iniciativas sostenibles SEUR a\u00f1ade valor a su actividad, respondiendo a las necesidades del planeta y las demandas de un consumidor cada d\u00eda m\u00e1s comprometido.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learnings El compromiso sostenible de las empresas es un factor cada vez m\u00e1s determinante a la hora de atraer clientes e inversores. No basta solamente con una estrategia RSC: el compromiso con el medio ambiente debe redefinir la actividad de la compa\u00f1\u00eda.\u00a0 Nuevas restricciones en las grandes ciudades: el sector [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-21048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Practice SEUR: Las claves sobre la \u00faltima milla y la log\u00edstica sostenible - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/best-practice-seur-las-claves-sobre-la-ultima-milla-y-la-logistica-sostenible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practice SEUR: Las claves sobre la \u00faltima milla y la log\u00edstica sostenible - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Learnings El compromiso sostenible de las empresas es un factor cada vez m\u00e1s determinante a la hora de atraer clientes e inversores. No basta solamente con una estrategia RSC: el compromiso con el medio ambiente debe redefinir la actividad de la compa\u00f1\u00eda.\u00a0 Nuevas restricciones en las grandes ciudades: el sector [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techbarcelona.com\/en\/best-practice-seur-las-claves-sobre-la-ultima-milla-y-la-logistica-sostenible\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BarcelonaTechCity\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-08T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techbarcelona.com\/wp-content\/uploads\/SEUR-Captura-de-pantalla-2021-01-14-a-las-9.40.21-768x431.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"431\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wearefirma dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:site\" content=\"@bcntechcity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wearefirma dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/best-practice-seur-las-claves-sobre-la-ultima-milla-y-la-logistica-sostenible\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/best-practice-seur-las-claves-sobre-la-ultima-milla-y-la-logistica-sostenible\\\/\"},\"author\":{\"name\":\"wearefirma dev\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#\\\/schema\\\/person\\\/cd066d6149f05167faee07c5eeb6052a\"},\"headline\":\"Best Practice SEUR: Las claves sobre la \u00faltima milla y la log\u00edstica sostenible\",\"datePublished\":\"2021-02-08T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/best-practice-seur-las-claves-sobre-la-ultima-milla-y-la-logistica-sostenible\\\/\"},\"wordCount\":460,\"publisher\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/best-practice-seur-las-claves-sobre-la-ultima-milla-y-la-logistica-sostenible\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.techbarcelona.com\\\/wp-content\\\/uploads\\\/SEUR-Captura-de-pantalla-2021-01-14-a-las-9.40.21.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/best-practice-seur-las-claves-sobre-la-ultima-milla-y-la-logistica-sostenible\\\/\",\"url\":\"https:\\\/\\\/www.techbarcelona.com\\\/en\\\/best-practice-seur-las-claves-sobre-la-ultima-milla-y-la-logistica-sostenible\\\/\",\"name\":\"Best Practice SEUR: Las claves sobre la \u00faltima milla y la log\u00edstica sostenible - 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