{"id":21054,"date":"2021-03-09T00:00:00","date_gmt":"2021-03-08T23:00:00","guid":{"rendered":"https:\/\/techbcndev.wearefirma.com\/online-pills-11-estudio34-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/"},"modified":"2021-03-09T00:00:00","modified_gmt":"2021-03-08T23:00:00","slug":"online-pills-11-estudio34-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping","status":"publish","type":"post","link":"https:\/\/www.techbarcelona.com\/en\/online-pills-11-estudio34-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/","title":{"rendered":"ONLINE PILLS 11 &#8211; Estudio34: Captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping"},"content":{"rendered":"<h5><b>Take aways:<\/b><\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Shopping representa una oportunidad para los negocios minoristas para ser competitivos en el contexto Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La estrategia online a trav\u00e9s de plataformas como Google Shopping cada vez es m\u00e1s prioritaria para la visibilidad y competitividad de los e-commerce.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Existen varias maneras de optimizar nuestras campa\u00f1as en el \u00e1mbito digital. Conocer nuestro producto y cliente al detalle nos ayudar\u00e1 a escoger cual se ajusta mejor a nuestro negocio.<\/span><\/li>\n<\/ul>\n<p><b><span style=\"font-weight: 400;\">Los e-commerce est\u00e1n viviendo un momento de auge. En China las ventas online han superado a las f\u00edsicas en el sector retail, y es una adelanto de lo que se va a repetir en otros pa\u00edses durante los pr\u00f3ximos a\u00f1os.\u00a0<\/span>Ugo Smith<\/b><span style=\"font-weight: 400;\">, CTO de Estudio 34, nos explica c\u00f3mo optimizar nuestras campa\u00f1as a trav\u00e9s del escaparate online multidispositivo Google Shopping. Esta herramienta SEM nos ayuda a atraer usuarios y conseguir conversiones. Y adem\u00e1s de la rentabilidad, brinda la oportunidad de ser competitivos y diferenciarnos como marca en el contexto Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por este motivo, en cualquier empresa es importante desarrollar estrategias para el contexto digital, pero especialmente en los e-commerce.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Yry5bS3NLlk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h5><b>\u00bfPor qu\u00e9 y para qui\u00e9n?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">El target para esta herramienta son los negocios minoristas. Google Shopping ayuda a aumentar ingresos y tr\u00e1fico, as\u00ed como mantener los m\u00e1rgenes de beneficio y conseguir lealtad. Eso s\u00ed, no funciona igual para todos los perfiles de empresa. Como explica <\/span><b>Ugo Smith<\/b><span style=\"font-weight: 400;\">, \u201csi no somos competitivos en el precio probablemente no sea nuestro canal\u201d.<\/span><\/p>\n<h5><b>Optimizar el feed<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Es clave trabajar muy bien las estrategias para cada tipo de producto y no depender de una sola campa\u00f1a para todos, un error com\u00fan en los e-commerce. En un escaparate f\u00edsico no tiramos los productos al suelo, sino que los colocamos a conciencia para explotar sus cualidades. Con esta l\u00f3gica debemos construir nuestro feed para sacar el m\u00e1ximo rendimiento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una de las peculiaridades de Google Shopping es que no pujamos en funci\u00f3n de palabras clave sino por producto, que puede comprender varias palabras. Seg\u00fan <\/span><b>Ugo Smith<\/b><span style=\"font-weight: 400;\">, \u201cesto es la ventaja y la desventaja\u201d. Es importante valorar la herramienta para ver si encaja con nuestra estrategia de venta online.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take aways: Google Shopping representa una oportunidad para los negocios minoristas para ser competitivos en el contexto Google. La estrategia online a trav\u00e9s de plataformas como Google Shopping cada vez es m\u00e1s prioritaria para la visibilidad y competitividad de los e-commerce. Existen varias maneras de optimizar nuestras campa\u00f1as en el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-21054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ONLINE PILLS 11 - Estudio34: Captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping - Tech Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techbarcelona.com\/en\/online-pills-11-estudio34-captar-clientes-y-crear-campanas-mas-rentables-con-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ONLINE PILLS 11 - Estudio34: Captar clientes y crear campa\u00f1as m\u00e1s rentables con Google Shopping - Tech Barcelona\" \/>\n<meta property=\"og:description\" content=\"Take aways: Google Shopping representa una oportunidad para los negocios minoristas para ser competitivos en el contexto Google. 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