Over 94% of proposals are rejected by Angel Investors and VCs. Nearly half of startups don’t survive four years. Our flexible strategic business plans increase survival and funding rates for pre-seed to Series A. Good for founders and investors.

WHAT WE DO
We create a business plan for you that:
1. Fits on one page — a clear strategic roadmap that aligns vision, execution, and your team. So clear, that you will actually use it.
2. Links funding to strategy — give investors peace of mind, and yourself a reliable way to track direction and burn rate.
3. We position your business around what you uniquely do best. So you educate the market and shape demand on your terms.

HOW WE WORK
We offer a modular system with fixed, transparent and very affordable pricing. No bundles, no surprises. You pick what you need, when you need it. We build on what you already have.
Packages start at €80, for our “I only need some help with …” package, which helps you unlock a challenge and move forward. This includes a free call to make sure it’s the right package for you, an intake call, prep + a 60-minute session to discuss our solutions and get you going again.

WHO WE ARE
Two Dutch nationals: pragmatic, direct, and collaborative.
We bring a unique combination: 25+ years of consultancy experience meets
25+ years of deep corporate insight. We work globally, in English, German, and Dutch, both virtually and in person.

WHY WORK WITH US
There’s a Dutch saying: “If you’re born a dime, you’ll never become a quarter.” The same applies to startups: if you want to build something big, you need to plan for it from day one.
We know what success looks like at scale. And we help startups build that DNA from the start.
After years in the corporate world, we chose startup agility over corporate comfort.
And we believe we’re a valuable addition to the startup ecosystem here in Barcelona.

Schedule a free call with us, directly in our calendar. We’ll look at your current situation and show you where strategic support can make a difference. www.athena-associates.net/lets-talk