The way people search for information has changed radically. It’s no longer just about appearing on Google, but about being present in the answers provided by tools like ChatGPT or Perplexity. In this new context, brands are no longer competing for clicks—they are competing to be the source that artificial intelligence uses and recommends.

In this webinar, you’ll discover how to adapt to this paradigm shift and what it really means to work on visibility today. We’ll talk about Findability by Canela, an approach that combines SEO, GEO, and PR to improve how your brand is found, understood, and cited. We’ll also explore practical examples and actionable insights to help you start gaining relevance in the environments where decisions are already