In this session we’ll explore how to build a fully automated outbound engine, from trigger to sent email.

We’ll start from a CRM segment as the entry point and go through every layer of the system: cascading contact prospecting across multiple providers, ICP-based scoring so only qualified leads get through, AI-driven personalization based on real data (web, LinkedIn, recent news), and automatic enrollment into sequences with pre-written messaging.

We’ll also cover how to close the loop: automatic classification of replies back into the CRM and escalation of non-responses into call tasks for the sales team.

By the end, you’ll have a clear understanding of how this type of system works, the tools and decisions involved, and how to replicate it within your own stack.

45 minutes. Free.

Important: the event will be held in English.