Driving website traffic is getting harder as AI-powered search and recommendation engines reshape how people discover and evaluate companies. With 92% of VCs using AI to identify investment opportunities and 58% of buyers starting their research with AI tools, Answer Engine Optimization (AEO) is becoming essential for visibility.
Many teams are still figuring out what this shift means, how much to prioritize it, and which actions will drive results. The good news: AI search rewards clear positioning, expertise, and well-structured content—not just big budgets—giving startups and lean teams a real opportunity to compete.
In this session, we’ll explore how to optimize for AEO with limited resources. Using a real startup website as a case study, we’ll share expert insights, practical recommendations, and actionable tactics that founders and marketing practitioners can implement immediately.
What you’ll walk away with:
- A clear understanding of how AI visibility impacts growth, fundraising, and buyer discovery
- A live startup website review, including actionable recommendations tailored for lean teams
- Benchmarks to measure your current performance and identify gaps
- Tools and resources to monitor and improve your AI visibility
Eligible companies that join the HubSpot for Startups program will receive our Startup Visibility Bundle. Applying is free and takes just a few minutes. See offer details below.
