A dialogue between business leaders about challenging the usual rules to deliver more value to customers in the age of AI.
Many management rules respond to the limitations of tools, not to customer needs. “That’s how it’s always been done” can limit decisions and growth. Technology makes it possible to change them: which ones should be reconsidered, and why?
Lorenzo Pireddu, Managing Director Southern Europe at Qonto, and Albert Domingo, Director of Implementation & Technical Services at Factorial, sit down to discuss how AI and new management solutions can better serve businesses and entrepreneurs, and what decisions this requires from those who develop them.
How can we distinguish innovation from complexity? Should AI improve services or rethink what customers can expect? How can we balance autonomy, simplicity and trust? How can companies grow across markets while taking each country’s particularities into account?
A roundtable discussion on how customer expectations shape product development, investment and growth, and how leadership can challenge internal inertia and established practices in service delivery.
Because innovation isn’t about asking customers to adapt to new technology: it’s about rethinking the way things have always been done so their businesses can move forward.
Note: the session will be held in English.
Eventos relacionados
EVENTO
Jornada de Emprendimiento de la CETT Fundació
Por CETT Fundació i Diputació de Barcelona
The CETT Fundació Entrepreneurship Day, organised with the support of the Barcelona Provincial Council, is the annual event that promotes entrepreneurship, innovation and the creation of new projects in tourism, hospitality, gastronomy and food service.
The event brings together students, alumni, professionals, companies and entrepreneurs to share experiences, discover initiatives with transformative potential, and reflect on the challenges and opportunities of entrepreneurship in the sector.
The event also hosts the final stage of the CETT Fundació Entrepreneurial Project Awards, recognising and showcasing innovative projects. During the day, the finalist projects will pitch their proposals to a specialised jury and the audience before the winners are announced.
The programme also includes presentations of entrepreneurial academic projects, inspiring conversations with entrepreneurs from the CETT community, and a session focused on personal development and emotional wellbeing — key aspects of navigating the challenges of entrepreneurship.
Who is it for?
- CETT undergraduate, master’s and vocational training students interested in entrepreneurship and innovation.
- CETT Alumni looking to launch new projects or explore self-employment opportunities.
- Entrepreneurs and professionals from the tourism, hospitality, gastronomy and food service sectors.
- Companies, organisations and institutions connected to the entrepreneurial ecosystem.
- Members of the CETT community interested in discovering innovative projects and emerging industry trends.
Programme
The event will be hosted by Dr Enric López C., Fundraising, Entrepreneurship & Awards at CETT Fundació.
09:30
Opening by Dr Maria Abellanet i Meya, President of CETT.
Remarks by Ms Anna Álvarez Jurado, Coordinator of the Economic Development and Tourism Area at Barcelona Provincial Council.
09:45
Presentation of entrepreneurial projects from the 2025–2026 academic year, hosted by Dr Oriol Anguera-Torrell, Director of Research at CETT-UB.
- Librada Morales, graduate in Digital Business and Innovation, presents Tech & Life Seville / T&L Seville, an innovative flexible accommodation and corporate coliving concept.
- Lucía Rascón, Martina Jansà and Olívia Llevat, graduates of the Higher Technician in Travel Agencies and Event Management, present IMPACTA, a travel agency specialising in regenerative tourism.
10:15
Conversation “Learning from Mistakes”, moderated by Helena Pérez Pérez, Master’s Coordinator, Lecturer and Researcher at CETT-UB.
- Pol Gonzalez Ogazon, founder of Tort and CETT-UB graduate in Culinary and Gastronomic Sciences.
- Josep Marsal, co-founder of InRoom, a technology startup focused on improving the hotel guest experience, and Infuse Creation, a technology consultancy specialising in process automation and AI solutions.
10:45
Presentation of the finalist projects for the 27th CETT Fundació Entrepreneurial Project Awards.
11:25
Audience Award voting.
11:30
Interview with Elena Puig Guitart, health psychologist and specialist in mindfulness, wellbeing, personal development and entrepreneurial skills. Hosted by Dr Enric López C.
12:00
Awards ceremony and announcement of the winning projects.
12:20
Closing of the event.
Eventos relacionados
A gathering to explore the key challenges and opportunities shaping the future of cybersecurity.
During Barcelona Cybersecurity Congress 2026, leaders, experts, companies, and industry professionals will come together to share knowledge, discover new solutions, and address topics such as artificial intelligence, digital identity and trust, as well as the resilience of infrastructures and supply chains.
A key event for connecting with the European cybersecurity ecosystem, discovering the latest trends, and exploring the technologies shaping the future of digital protection.
🎟️ Tech Barcelona members and partners can get a free Expo+ Pass with the code R4SMYDVA.
📅 3–5 November 2026
📍 Fira de Barcelona – Gran Via
Eventos relacionados
Un encuentro para explorar cómo la tecnología, la innovación y la inteligencia artificial están transformando el futuro de los viajes y el turismo.
Durante el Future Travel Summit, líderes, startups, inversores y profesionales del sector se reunirán para compartir ideas, descubrir nuevas tendencias y analizar las oportunidades que están redefiniendo la industria travel.
Una cita imprescindible para quienes quieren conocer las tecnologías y soluciones que están dando forma al futuro de los viajes.
📅 Future Travel Summit
📍 Barcelona
Eventos relacionados
Are you interested in discovering where embedded software testing is heading?
QA&TEST Embedded Conference 2026 brings together professionals, experts, and companies to explore the latest trends in Software Testing, Quality Assurance, Embedded Systems, Functional Safety, Cybersecurity, and AI for Testing, among others.
During the event, you’ll have the opportunity to:
✔️ Learn from experienced international speakers.
✔️ Discover tools, methodologies, and best practices you can apply to your projects.
✔️ Exchange ideas and experiences with other professionals.
✔️ Expand your network within the embedded software ecosystem.
✔️ Take away practical insights you can apply to your organization from day one.
A great opportunity to gain first-hand knowledge of the challenges and solutions shaping the future of the industry.
🎟️ Are you a Tech Barcelona member or partner? You can get 20% off by contacting hello@techbarcelona.com.
Don’t miss QA&TEST Embedded 2026!
Eventos relacionados
Following the success of previous editions, AI Day returns with a practical approach focused on how companies are taking artificial intelligence from pilot projects to real-world operations.
The event will bring together founders, executives, investors, and experts to share use cases, scaling strategies, governance frameworks, and key insights on creating business impact with AI.
In addition, Tech Barcelona members and partners are entitled to a 20% discount on registration. To request the discount code, please contact hello@techbarcelona.com.
Eventos relacionados
EVENTO
Call for Grants for Urban Innovation Projects in Local Commerce
Por Ajuntament de Barcelona
The Ajuntament de Barcelona, through the Directorate of Trade, Food and Catering Services, together with Barcelona Activa and Fundació Barcelona Innova, is launching a new call for grants for urban innovation projects as part of the European Capital of Local Commerce 2026 initiative.
The call seeks innovative solutions that contribute to improving the competitiveness and sustainability of local commerce in Barcelona.
The call has a total budget of €200,000 and will fund up to 4 projects, with a maximum grant of €50,000 per project, equivalent to up to 80% of the total project budget.
Proposals must demonstrate a strong innovative component, tangible impact, potential for replication and scalability, as well as include pilots or tests in real-world environments.
Areas of action:
- Digitalisation, new technologies and the strategic use of data to improve local commerce.
- Adapting and transforming commerce in response to new consumer habits and urban life.
- Urban logistics, mobility and goods and retail distribution networks.
The call is open to startups, companies, cooperatives, universities, research and innovation centres and other organisations, as well as consortia made up of different stakeholders from the innovation ecosystem.
Applications are open from 16 September to 15 October 2026. Following an initial evaluation phase, the 10 highest-scoring applications will be selected to move on to a second phase, after which the projects receiving funding to develop their pilots in the city will be chosen.
Eventos relacionados
The event will bring together students, professionals, and representatives from startups, companies, funds, and social organizations. Its aim is to help people facing a professional decision better understand the different career paths linked to impact. The program, which will be mainly held in English, will include:
• Reverse Pitches, offering a direct insight into how different types of organizations work and what skills they require.
• Career Roundtables, in small groups of up to eight people.
• Career Labs, with practical tools to navigate professional decisions.
• A final space for exchange and networking with professionals and organizations from the ecosystem.
Eventos relacionados
EVENTO
Promoting Entrepreneurship: Lessons Learnt From Research on Founders Wellbeing
Por Esade
What does it take to thrive as a founder, not just build a successful venture?
Building a venture can be deeply rewarding, but it also comes with uncertainty, pressure, setbacks, difficult decisions, and emotional demands. Expect research-backed insights, real founder experiences, practical takeaways, and an open conversation with the entrepreneurial ecosystem.
For the fourth edition of Promoting Entrepreneurship: Lessons Learnt from Research, the Esade Entrepreneurship Institute brings research and practice together to explore an increasingly important topic: founders’ wellbeing.
The session will be led by Professor Annelore Huyghe from the Esade Entrepreneurship Institute, who will share research-backed insights into:
-
What puts founders’ psychological and emotional wellbeing under pressure.
-
How wellbeing affects decision-making, leadership, and venture development.
-
How founders navigate setbacks, uncertainty, and persistent adversity.
-
What investors, accelerators, and other ecosystem actors can do differently.
-
How we can create healthier and more sustainable entrepreneurial journeys.
Following the presentation, Annelore will be joined by Marta Gràcia Vilar, CEO of Cloudworks, and other invited guests for a round-table discussion connecting the research with real experiences from the entrepreneurial ecosystem.
The evening will conclude with networking and an opportunity to connect with founders, researchers, investors, and other ecosystem professionals.
Agenda
-
Welcome and introduction
-
Research insights
-
Round-table discussion
-
Networking
📅 13 October 2026
📍 Cloudworks Sagrada Família, Barcelona
This event is hosted together with Cloudworks and forms part of Barcelona4Impact, the city-wide initiative bringing together events focused on impact, entrepreneurship, and solutions for people and the planet.
Places are limited. Register to secure your spot!
Eventos relacionados
EVENTO
Programa TaleS | Emprendimiento Senior
Por Centro Internacional Santander Emprendimiento
Shape your ideas with the free TaleS programme. If you’re over 50 and want to develop a new project, reinvent yourself professionally, or expand your network, the TaleS programme is for you.
This initiative by CISE and Fundación Mapfre offers practical training, mentoring, and the opportunity to compete for national prizes of up to €2,000. You don’t need to have a defined business idea—just the desire to keep making a contribution.