How can companies effectively connect with their customers?
In this session, we’ll explore the evolution of mobile communications and analyse how WhatsApp and RCS enable truly two-way conversations.

You’ll learn how to design secure, enriched conversational flows tailored to your business’s critical needs. During the session, we’ll break down solutions for:

Marketing and lead qualification:
How to move from promotion to conversation, strategies to drive engagement, and qualify leads directly within the chat.

Customer support and conversations:
Optimising customer service through hybrid models (bots + human agents) to resolve queries in a fast and personalised way.

Smart notifications:
Going beyond simple alerts. We’ll show how to implement enriched transactional notifications (delivery alerts, appointment reminders, payment notices, or service updates) that ensure higher open rates and build trust.

A must-attend masterclass to understand how to orchestrate the mobile channel end to end.

Most startups don’t fail because of their product.
65% fail because co-founders stop working well together.

Tension, misalignment, unspoken expectations. Everyone knows they exist — almost no one talks about them.

This workshop creates a space to explore what is usually avoided: how you communicate, make decisions, handle disagreements, and build trust as co-founders — before those frictions turn into bigger problems.

Working on the co-founder relationship isn’t therapy. It’s strategy.
If you want to scale your company, start by taking care of the relationship that makes it possible.

After the session, you’re invited to join our monthly Afterwork starting at 6:00 PM on the Pier01 terrace.

Transforma tu onboarding con automatización e inteligencia artificial.  

En este webinar te mostramos cómo modernizar el proceso de alta de empleados con IA y las herramientas de Microsoft para conseguir un onboarding rápido, preciso y escalable.

Descubrirás cómo extraer datos automáticamente de contratos o documentos oficiales, cómo orquestar tareas entre departamentos y cómo mejorar la comunicación con el nuevo empleado para ofrecer una experiencia impecable desde el primer día.

Todo ello basado en proyectos reales, mejores prácticas y una demo en vivo que te permitirá visualizar el impacto inmediato en tu organización.

🗓️ 22 de enero, 11–12h CET
📍 Online
🎙️ Con Nico García Fernández, experto en transformación digital

👉 Reserva tu plaza aquí

At InnoIT Consulting, we are delighted to invite you to our upcoming meetup, organized in collaboration with Back Market on January 28th at 6:30 PM.

🎙️Applied AI beyond the hype

SPEAKERS

• Estíbaliz Torralbo (Senior Android Engineer at Back Market)
• Alessandro Canino (Senior AI Engineer at InnoIT)

SUMMARY

🎙️ Grading AI, Estíbaliz Torralbo

🎙️ Behind the GenAI Buzzwords, Alessandro Canino

A practical look at shipping AI in the real world—how Back Market tests, rolls out, and monitors AI grading in production, and how to cut through GenAI buzzwords to focus on what actually works.

With time for a dynamic Q&A session and, of course, our networking with food 🍕 and drinks 🍻.

👥 Do you want to come along? Share this invitation with all your contacts, or click the “share” button below.

WHEN: January 28th at 6:30 PM
WHERE: Oficinas InnoIT Consulting, C/ Diputació, 280, Bajos 2ª, 08009, Barcelona
LANGUAGE: English

Join us for a hands-on workshop on integrations with Rojo Integrations!

Step Into System Integration: iWorkshop by Rojo Integrations

Join Rojo Integrations for our 3rd iWorkshop and discover the power of event-driven integration in your business landscape!

In this hands-on workshop, you’ll explore how to connect enterprise IT systems using the integration platform SnapLogic. As organizations rely on diverse applications – from ERP Systems like SAP and NetSuite to applications such as Coupa, Salesforce, Jira and Hubspot – the ability to integrate these platforms efficiently has become essential for driving better decisions and improving operational efficiency.

Learn how to build event-driven integrations that trigger real-time data flows between systems in practical, real-world scenarios.

What to expect

This interactive and hands-on workshop is the perfect opportunity to:

Tackle an engaging integration challenge that will put your newfound skills to the test!
Hands-On Experience: Gain practical knowledge of system integration
Expert Guidance: Work alongside Rojo Integrations experts who will guide you every step of the way.
Networking: Connect with like-minded professionals, students, and experts in the field.

Who Should Attend?

This workshop is ideal for:

Professionals in the integration domain seeking straightforward solutions to complex challenges.
IT enthusiasts and individuals curious about system integrations.
Students and learners in relevant fields eager to build foundational skills.

Workshop Details:

Date: January 29th

Time: 17:00 – 20:00 CEST

Location: Tech Barcelona Pier01

Don’t miss this opportunity to dive into the world of system integration and discover simple, effective solutions for today’s integration challenges. Secure your spot today and take the first step toward mastering integrations!

What is System Integration?

System integration is the process of connecting different software applications, platforms, or systems to work together as a unified whole. By enabling seamless data exchange and functionality, integration ensures that businesses can harness the full potential of their technology stack. It eliminates data silos, streamlines operations, and creates a cohesive digital ecosystem that enhances productivity and decision-making. From automating workflows to enabling real-time insights, integration is the key to unlocking efficiency and innovation in today’s digital-first world.

Unifica y automatiza los ciclos de Cuentas por Pagar y Cuentas por Cobrar end-to-end: captura y validación de documentos, aprobaciones y flujos de trabajo, conciliación bancaria y recordatorios inteligentes.

AI Adoption Program: from industrial use case to AI pilot

The AI Adoption Program for Tech Startups & SMEs connects innovative technology companies with industrial partners to solve real-world challenges through artificial intelligence. Over the course of the program, selected startups/SMEs will transform concrete use cases into AI-powered pilot projects ready for implementation.

On December 3 and 4, the headquarters of Foment del Treball will become the global epicenter of tokenization with the celebration of the World Token Congress 2025, the major business forum where blockchain and digital assets are presented as real tools for transforming business models.

Co-organized by Foment del Treball and CEOE, the congress will bring together business leaders, institutions, regulators, technology companies and experts from Europe, Asia, and Latin America, consolidating Barcelona as one of the international capitals of tokenization.

A global edition with top-level speakers

For the first time, WTC25 will host a high-level Indian delegation made up of more than a dozen leading companies from the Asian blockchain ecosystem. Among the speakers is Raj Kapoor, founder of the India Blockchain Alliance and president of the India AI Alliance and the Global Alliance for Ethical AI, considered one of the architects of Asia’s digital transformation.

Gabriela Chang, CEO of Ethichub, entrepreneur and international reference figure, will also participate, presenting real use cases showing how tokenization can generate profitable, inclusive, and sustainable business models, especially in productive sectors.

A space to connect technology and business

The World Token Congress 2025 has positioned itself as the meeting point where the needs of the corporate world come together with technological innovation. Over two days, the program will analyze how tokenization:

• generates liquidity and efficiency in business processes,

• improves transparency and traceability,

• drives new digital economic models,

• and accelerates the adoption of blockchain-based solutions across multiple industries.

The congress is aimed at CEOs, business leaders, investors, SMEs, entrepreneurs, institutions, and public administrations seeking to understand how to incorporate tokenized models with real impact.

Exclusive conditions for the Foment del Treball and Tech Barcelona community

With the goal of strengthening Catalonia’s business leadership in this field, Foment del Treball is offering its community a limited number of tickets with special conditions:

• General admission: €145 → €0 (100% discount)

• VIP BUSINESS admission: €695 → €347.50 (50% discount)

A unique opportunity to access the leading congress on tokenization with exclusive advantages for companies and professionals linked to Foment. To obtain the discount code, a request must be sent by email to innovacio@foment.com.

Session organized by Tech Barcelona and Devicat, bringing together two worlds that seem very different yet share many parallels: entrepreneurship and gaming. It will take place on Thursday, November 27th, at Tech Barcelona’s Pier01, starting at 5 PM.

For this session, we will welcome:

• Ferran Puntí, CEO & Co-Founder at The Breach Studios
• Eva Martín, entrepreneur and industrial engineer, Co-Founder of Tiendeo

The session ends at 6 PM, but you’re invited to join the Afterwork on the Pier01 terrace.

Ecommerce is changing faster than ever—and AI is leading the transformation.
Join Semrush and Euromonitor International for an evening of practical insights and networking. We’ll share findings from our recent report “The State of FMCG Ecommerce 2025” and show how AI and digital intelligence are reshaping global and Spanish markets. 

Gear up for 2026 with new insights and new connections.

Speakers

Talk 1: From Data to Foresight—How AI Is Transforming FMCG Ecommerce
Fernando Angulo, Senior Market Research Manager at Semrush

Talk 2: Predictive Commerce—AI, Emerging Markets, and the Next Growth Wave
​Rabia Yasmeen – Global Insight Manager, E-Commerce Euromonitor International

Talk 3: AI Opportunities in a Mature Market — Spotlight on Spain
Fernando Angulo, Senior Market Research Manager at Semrush

🗓️ Thursday, December 4, 2025, 18:00–21:00

📍Pier 07, Tech Barcelona