Hoy en día, tener un buen producto no es suficiente. Si quieres que tu marca B2C destaque, necesitas algo más: personalidad, autenticidad y una estrategia que haga que la gente hable de ti. Pero, ¿cómo se logra eso en un mundo competitivo donde las redes sociales están saturadas de contenido?
En esta Startup Talks, responderemos preguntas clave como: ¿Qué hace que una marca B2C sea realmente viral? No se trata solo de seguidores o likes, sino de generar una comunidad fiel que hable de ti y te recomiende. También exploraremos cómo destacar en un mercado hipercompetitivo, creando una identidad auténtica que te diferencie de la multitud.
Además, hablaremos sobre la importancia de la autenticidad en la era digital. ¿Cómo puedes construir una marca que no sólo atraiga clientes, sino que genere confianza y credibilidad? Y, por supuesto, veremos estrategias prácticas para hacer que tu mensaje llegue a las personas correctas, en el momento adecuado y con el impacto que necesitas.
Este evento estará moderado por Adrian Gallardo (COO Aticco Lab), quien será el puente entre los expertos: Gonzalo Verástegui, Co-founder de Back2life, Julieta Rueff, Founder de FlamAid y Joel Orteu, Co-founder de Tattoos.
Si alguna vez te has preguntado cómo hacer que tu negocio no solo venda, sino que se convierta en un referente en su sector, este evento es para ti🚀
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¿Sabíais que una celebración de marcar un gol en futbol se puede proteger? En los últimos días ha sido noticia. Jugadores como Kylian Mbappé, Jude Bellingham o Dani Olmo se han animado a proteger sus icónicos movimientos a la hora de celebrar un gol. Y pensaréis que qué tiene esto de interés para vuestras empresas. Más del que imagináis.
Jaume Layola, abogado especializado en PI, analizará en nuestra próxima formación el viernes 31 de enero, de 10h a 11h, estos casos del ámbito deportivo y si una marca que consista en la representación de una postura concreta tiene una utilidad real en el mercado. Asimismo, nos hablará de qué obligaciones entraña el registro de una marca y qué consecuencias acarrea el incumplimiento de dichas obligaciones.
¿Es válido a los efectos de uso de marca para la EUIPO o la OEPM la escenificación de un signo distintivo registrado?
Inscríbete a nuestra sesión online aquí y ven a descubrirlo en la sala PONTI & PARTNERS del metaverso.
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EVENTO
Pitch Deconstruction for Startups, with Investors Advice and Support
Por SIA- Startup Investor Accelerator
Are you ready to refine your startup pitch and gain valuable insights from experienced investors? Join us for Pitch Deconstruction for Startups, a dynamic and interactive event designed to help founders sharpen their messaging, understand what investors look for, and enhance their chances of success.
This session goes beyond theory, offering real-time feedback, actionable advice, and an inside look at how investors evaluate pitches. Whether you’re preparing for your next funding round or simply want to refine your storytelling, this event is for you!
💡 What to Expect:
• Live Pitch Reviews: Watch or participate as startup founders present their 1-minute pitches, followed by constructive feedback from seasoned investors.
• Investor Insights: Gain insider knowledge about what makes a pitch stand out, common pitfalls to avoid, and how to align your message with investor priorities.
• Practical Support: Learn how to structure your pitch deck, articulate your value proposition, and effectively communicate your business model and growth strategy.
• Networking Opportunities: Connect with fellow founders, investors, and industry professionals in an inspiring and collaborative environment.
📩 Startups who would like to pitch at this event please complete this form: https://forms.gle/x8YARfXUZDntTakVA
Jury of Investors
Vyacheslav (Slava) Zharavin – Angel Investor
Eric Osterman – Angel Investor
Luis Angel Garrido Platero – Angel Investor
Michael Burnett – Angel Investor
Fengwei David An – Investor & Advisor
Xavier Fabregat Cornellana – Banco Santander
🎤 Who Should Attend?
• Startup founders preparing to pitch to investors.
• Entrepreneurs looking to refine their communication and presentation skills.
• Anyone curious about what happens behind the scenes in an investor’s decision-making process.
Spaces are limited, so register now to secure your spot!
Empower your startup with the tools and insights needed to impress investors and drive your business forward. We can’t wait to see you there!
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Startup/ Investor Open Coffee. Let’s talk Startup’s, Growth and Investing!
Por SIA - Startup Investor Accelerator
Building startups successfully requires getting a lot of elements right! ”Startup/Investor Open Coffee” event series is the space and opportunity to address the most important elements, structures, and key pointers to building a startup successfully.
Come, join our buzzing community of entrepreneurs, investors, mentors, and advisors! Each of our sessions follows a free structure, and every time we tailor the conversations based on the needs of the attendees.
Usually, every attendee introduces themselves, shares the challenges they face, speaks about their startup’s needs, and everyone exchanges experiences, contacts, and learnings, creating new solutions.
This is a community of like-minded entrepreneurs, who believe in helping each other succeed, and use this network as a mutual support and growth system.
How to prepare:
- Bring a notebook to take notes (plant of wisdom gets shared).
- Think about one or two challenges you are facing as an entrepreneur or invetsor, to bring up with the group.
- Think about your personal introduction. What key aspects do you want to highlight, and what key value can you offer to the others attending?
The event is usually attended by investors, mentors, startup founders and their teams, and soon-to-be entrepreneurs, who want to change career paths. So you may have a chance to connect with your future partners, and invetsors or find mentors at this event, in addition to advice, support, and network being shared with you.
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“Angels and Beers” is a casual networking event that brings together angel investors from different sectors to connect and discuss investment opportunities.
The event is designed to be a relaxed atmosphere where attendees can mingle and network over beers and light bites. It’s an excellent opportunity to meet other angel investors, exchange ideas, and create new partnerships.
Who is this event for?
• Individuals currently investing in startups (angel investors).
• Members of investment funds or those exploring new ways to diversify their portfolio.
• Investors in other sectors who are curious about angel investing.
• Anyone who wants to learn more about or begin exploring angel investing.
Who is this event not for?
• Those solely interested in networking without a connection to investing.
• People who have no interest in angel investing or the world of startup investments.
• Individuals looking to promote their business or offer their services.
At “Angels and Beers,” participants can expect to engage in a lively conversation about investment trends and opportunities. The event provides a platform for investors to share their experiences and learn from each other.
Don’t miss this opportunity to connect with influential investors in the industry, as well as meet new ones. Join us at “Angels and Beers” for an evening of great conversation, networking, and fun.
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EVENTO
Strategic Investing: Balancing Low-Risk and High-Risk Options
Por SIA - Startup Investor Accelerator
Kick off 2025 with our Investor Insight Talks series, where we dive into diverse investment approaches and explore innovation through startups.
Whether you’re just starting or already investing in angel deals, crypto, real estate, or stocks, this session will sharpen your understanding of risk, portfolio diversification, and decision-making strategies tailored to today’s dynamic market.
What You’ll Learn:
- Overview of Asset Classes: From low-risk to high-risk investments.
- Risk Trajectories: Understanding opportunity costs and balancing options.
- Practical Steps: Strategies to build a resilient portfolio.
- Emerging Trends: Insights on crypto, real estate, and startup investing.
- Angel Investing Focus: Special attention on evaluating early-stage startups and building connections in the innovation ecosystem.
🎤 Featured Speaker
- Ofir Avny is the CEO of Avny Group, a leading real estate development and investment firm operating across Europe, with projects in Spain, Portugal, Romania, and Greece. With over 15 years of expertise in real estate development, Ofir has successfully built, managed, and scaled numerous high-impact projects. In addition to his real estate ventures, Ofir is an active investor in tech startups, AI, and crypto, bringing a diverse and forward-thinking perspective to the investment landscape. An IESE MBA graduate and Limited Partner (LP) in global VC funds, he combines hands-on experience with strategic insight.
Ofir will share his unique approach to fostering innovation, managing risk, and identifying high-value opportunities across a range of investment sectors. - Other Speakers TBA
💡 Why Attend?
- Learn from experienced investors, including TAAC alumni, who have successfully built diverse portfolios.
- Explore how different strategies complement each other for sustainable growth.
- Connect with fellow investors and entrepreneurs to share ideas and build your network.
This event is proudly presented in collaboration with Barcelona Finance Hub.
📩 Register Now
Spaces are limited, so register early to secure your spot. Don’t miss this opportunity to gain fresh insights and start the year strong.
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Do you want to create new business connections? 🤜💼
By attending this networking event you will have the opportunity to meet external professionals or freelancers from other companies. The idea is that, in a very short time, you will interact with other members of the ecosystem so that you can find possible matches for your project.
How does it work? The event is organized in a “speed networking” style round, in which attendees rotate in small groups to engage in open conversations with other attendees.
You will have more time to chat with other attendees after the speed dating rounds over a drink 😉
📅Wednesday February 12th from 18:30h to 20:30h
📍Meeting point: Aticco Catedral (Carrer de la Tapineria, 10, Ciutat Vella, 08002 Barcelona)
Limited capacity. Don’t miss this opportunity and join us, we are waiting for you!
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Free FinTech Marketing Leaders Breakfast
Connect, Learn & Grow
Are you a CMO, Head of Marketing, or Marketing Leader in FinTech? Join our exclusive breakfast event designed for a limited group of leaders like you.
When and where is the event?
When: Thursday, 13th February 2025, Morning Session 9.30-11:30 (exact time TBC)
- 9:30-10 Networking and Breakfast
- 10-10:15 – Intro round
- 10:15- 11:00 – Discussion round
- 11-11:30 Networking
Where: Barcelona Finance Hub by Aticco (inside the Barcelona Stock Exchange building), Pg. de Gràcia, 19, Planta Baja, Eixample, 08007 Barcelona
Why Attend?
– Exclusive Access: This event is for FinTech marketing leaders only. No sales pitches, no distractions—just peers with shared goals.
– Meaningful Connections: Forge relationships with fintech marketing leaders that share similar challenges and goals as you do; in a relaxed, informal setting.
– Actionable Insights: Dive into hot topics like AI for marketing, maximizing ROI with less budget, lead gen in 2025, and the future of SEO. Cut the buzzwords and exchange playbooks, strategies, tactics, etc.
– Free Breakfast: Fuel up with delicious morning snacks and beverages, on us!
Discussion topics we’ll choose from together:
AI for FinTech marketing: What’s working and what’s hype?
Doing more with less: Performance marketing in a lean budget era
Lead generation strategies for 2025
The evolving future of SEO amidst the rise of AI
…and more!
How to Join
This is a screened, invite-only event to ensure exclusivity and value. Apply now to secure your free spot.
Important Note: For security purposes, all attendees must present a valid ID to access the Barcelona Stock Exchange building.
Hurry—spaces are limited!
The Organizers
Be part of a conversation shaping the future of FinTech marketing.
Apply now and secure your seat at the table.
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Presente y futuro del uso secundario de datos en el sector salud: Marco Normativo, Propuesta Europea y Desafíos Éticos
Por Tech Barcelona
La jornada abordará el marco regulatorio del uso secundario de datos sanitarios, una cuestión clave para la investigación, la innovación y el desarrollo de tecnologías como la inteligencia artificial en el ámbito de la salud. Analizaremos en profundidad la propuesta del Reglamento del Espacio Europeo de Datos Sanitarios (EHDS), que busca establecer un equilibrio entre el acceso a los datos y la protección de los derechos de los ciudadanos.
Se abordarán aspectos como los fines permitidos y las restricciones para el uso de datos, así como los desafíos legales asociados al desarrollo de herramientas avanzadas basadas en IA, que prometen revolucionar la personalización de tratamientos, la salud pública y la toma de decisiones clínicas.
Un encuentro esencial para profesionales del sector tecnológico y jurídico de Barcelona que buscan entender las claves legales para liderar proyectos en la intersección de la innovación tecnológica y la regulación sanitaria.
Ponentes
- Carlos Pérez, Socio del área de Tech & Data en Fieldfisher.
- Héctor Jausàs, Socio del área de Life Sciences en Fieldfisher.
- Sonia Gracia, Asociada Senior del área de Tech & Data en Fieldfisher.
Presente y futuro del uso secundario de datos en el sector salud: Marco Normativo, Propuesta Europea y Desafíos Éticos
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EVENTO
Next AI Summit: where the AI meets the future (March 20th – 21st)
Por MCA Assessors and Ordino Partners
Welcome to the Next AI Summit 2025, Andorra’s premium event bringing together European business leaders, innovators, and policymakers in artificial intelligence. Across two dynamic days, explore the current and future drivers of the industry, with pragmatic insights of how AI will affect business and society.
📅 Dates: March 20-21, 2025
📍 Location: Andorra Park Hotel 5*
WHO IS NEXT AI FOR?
The Next AI Summit is for senior professionals who are actively involved in making AI work in the real world.
Attendees include business leaders responsible for scaling AI across their organisations, investors searching for meaningful opportunities, policymakers grappling with the pace of technological change, and researchers aiming to connect their work to practical outcomes.
PROGRAM OVERVIEW
- SECTION 1 – The Current State of AI
Dive into AI’s rapid advancements in generative models, new regulatory frameworks, and regulations. Keynote speakers will separate hype from reality, exploring the forces driving the AI revolution and its future potential. - SECTION 2 – Real-World AI: Developments in Healthcare, Finance, and Cybersecurity
Explore AI’s transformative impact on industries like healthcare, finance, and cybersecurity. Sessions will highlight successes, limitations, and challenges, with insights on navigating privacy, equity, and transparency issues. - SECTION 3 – Investing in AI
Discover how venture capital fuels AI innovation. Learn how technology can align with societal and economic progress through collaboration between investors and innovators.
👉 Check the full program here.
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