• Both entities join forces to collaborate and improve urban mobility in Barcelona through innovation and technology.

• FREENOW, backed by BMW Group and Mercedes-Benz Mobility, has an innovation centre in the city with 150 employees dedicated to the development and smooth running of its taxi driver application for all the countries where the company operates.

Barcelona, 9 October 2023. – FREENOW, Europe’s mobility super app, has become a Global Partner of Tech Barcelona, the independent non-profit association that is the backbone of Barcelona’s technological and digital ecosystem. The alliance aims to continue driving technological innovation in the field of urban mobility to improve the quality of life of the city’s inhabitants.

Since 2019, FREENOW has a technology centre in Barcelona dedicated to the development of the taxi driver app, where 150 highly qualified professionals develop and ensure the proper functioning of the driver app for all the countries in which it operates. With a presence in 9 markets and more than 150 European cities, the German company, backed by the BMW Group and Mercedes-Benz Mobility, offers users a wide selection of vehicles, from taxis to car sharing, scooters, bicycles, electric scooters and public transport (only in Germany), to decide how, when and where to move at any time and in a couple of clicks.

“Barcelona was the first city where we started offering our taxi services 11 years ago. We were pioneers in offering a digital tool that allowed the taxi sector to modernise and contact users in a simple and efficient way. Since then, we have focused on continuing to improve our technological services through innovation and digitalisation. Today, the FREENOW app goes further, connecting our users with taxis and new sustainable modes of transport, thus promoting more efficient and connected mobility within cities,” says Isabel García Frontera, General Manager of FREENOW Spain.

For his part, Miquel Martí, CEO of Tech Barcelona, assures that “this alliance will contribute to the sustainable development of Barcelona through the application of technology in the field of mobility, one of the fundamental pillars of the city. The power of the entrepreneurial ecosystem joins the international experience of FREENOW to lead the growth of new models of connected and sustainable urban mobility for the benefit of all citizens”.