The idea was born while Anna Martin (Barcelona, 2001) was studying Industrial Design Engineering at Elisava. Along with Marcel Rovira and Lucas Vicén, she developed a groundbreaking proposal focused on converting excess energy into hydrogen. The project won the ImaginPlanet Challenge award and gained momentum after an incubation program in Silicon Valley and an initial investment of €50,000. Finally, in 2023, they founded the company ATOM H2.

“The biggest challenge has been turning the idea into reality,” says Anna Martín, CEO and co-founder of the company. Trained in entrepreneurship at Esade, she now represents the youthful and entrepreneurial spirit of the Tech Barcelona ecosystem.

TB: What is the purpose of your project?

AM: At ATOM H2, we work to transform energy access in remote areas through advanced and sustainable solutions. Our goal is to ensure a continuous, reliable, and clean energy supply, even in the most challenging locations, by using a hybrid system that integrates solar panels, hydrogen storage, and batteries. We aim not only to replace fossil fuels but also to offer an alternative that reduces environmental impact and fosters development in isolated communities, paving the way for a more accessible and sustainable future.

TB: Where is the project right now, and where do you see it in two years?

AM: Currently, ATOM H2 is in the pilot phase, conducting tests with clients such as Cellnex and Estabanell. In two years, we see ourselves fully operational in the market, offering a competitive and sustainable energy solution that will transform energy access in sectors like telecommunications and remote industries.

TB: A great idea you’ve had.

AM: Founding ATOM H2 has been one of the best decisions of my life, but even more important has been surrounding myself with an exceptional team whose passion and talent make every achievement possible.

TB: What’s the biggest challenge you’ve faced?

AM: The biggest challenge has been turning the idea into reality: starting from scratch and getting others to trust our vision. Convincing the first investors and clients was crucial, but thanks to the commitment and support we’ve received, we’ve overcome this critical stage and continue advancing with determination.

TB: The best advice you’ve received.

AM: The best advice I’ve received is, “Focus on the problem you’re solving, not just the product you’re developing.” This principle has helped me maintain a clear vision and prioritize the real impact our solutions create, ensuring every decision is focused on adding value and addressing essential needs.

TB: A role model.

AM: Xavier Verdaguer, our mentor, trusted us and the project from the beginning, taking us to Silicon Valley and playing a key role in launching ATOM H2. His vision, values, and leadership style have been instrumental in our journey. Joan Martín, my father, is playing a very important role in the next stages, advising us on consolidating our strategy and achieving our goal of launching the product to the market.

TB: A technology that will shape the future.

AM: Quantum chips will revolutionize technology with their processing power, and nuclear fusion will redefine clean energy production, providing a sustainable and nearly limitless source.

TB: In-person or remote?

AM: I prefer in-person work because I believe face-to-face interaction enhances teamwork and fosters innovation. However, we currently have a programmer in England, and thanks to online tools, we can collaborate effectively with an international team, combining the best of both worlds.

TB: A startup or company.

AM: Imagine Creativity Center, by Xavier Verdaguer. I share its mission and vision, and I believe it’s at an unbeatable moment.

TB: What helps you disconnect?

AM: Sports, especially running and yoga, are key for disconnecting and recharging my energy. Additionally, dancing and theater are hobbies that inspire me and help me connect with my more creative side.

TB: A book to recommend.

AM: “Zero to One” by Peter Thiel. It’s an essential guide for entrepreneurs who want to create something truly innovative.

TB: A series, movie, or song that defines your current life stage.

AM: “Underdog” by Alicia Keys. This song motivates me and perfectly reflects the spirit of this stage.

TB: A recipe, a restaurant.

AM: Hisako Umi. Right now, I’m loving sushi, and this place is spectacular.

TB: A place in the world.

AM: Bali. It’s a place I’ve never been, but I’d love it to be my next destination. It’s the perfect combination of tranquility, beauty, and creativity, and I know it would be an endless source of inspiration.

TB: Where would you invest 100k?

AM: In ATOM H2, without a doubt. Scaling our technology could have a transformative impact on sustainable energy access.

TB: If you weren’t an entrepreneur…

AM: I’d probably be leaving my mark as an industrial design engineer and exploring my passion for acting on some stage or in a film.

TB: What does Tech Barcelona mean to you?

AM: Tech Barcelona is a benchmark space for innovation, talent, and collaboration. It’s been a key platform in our growth, providing us with access to an inspiring network of people and unique opportunities that have driven us forward.