El dimecres 12 de novembre, tornen les Tech Up Nights al Pier01! En la seva 18a edició, l’esdeveniment comptarà amb casos d’ús tecnològic per part d’Ocado Technology, seguits d’una sessió de networking dissenyada per i per a perfils tech.
PONENTS I CONTINGUT
From Systems Thinking to Holistic Product Strategy
Join us to learn how we united cross-functional teams to be more user-focused and create a “big picture” view of an e-commerce platform. This session will shed light on how we connected basket-building features, identifying gaps and overlaps, and aligning teams to generate opportunities that impact the entire user journey. We will show how UX research and design can shape a powerful, holistic strategy, leading to innovative solutions that delight users and optimise basket building for both shoppers and businesses.
- Amalia Speratti – Senior UX Researcher at Ocado Technology
- Ligia Olmos – Senior UX Designer at Ocado Technology
Strategic Research in the Age of AI
Join us for a glimpse into OLX’s approach to evolving strategic research in an AI-accelerated world. We’ll start by grounding what “strategic research” looks like in practice. Then we’ll explore how AI is reshaping the craft and how Product and Design teams work with research—from democratisation and self-serve tools to early prototypes that speed retrieval and synthesis. Expect pragmatic takeaways from past and ongoing pilots, plus lessons learned you can apply today.
- Valentina Salvi – Head of Product Research at OLX
🍕🍺 Pizza i cerveses incloses! No hi ha millor manera d’ampliar la teva xarxa de contactes.
L’esdeveniment serà en anglès. Inscriu-te ara!
ATENCIÓ: El registre estarà obert fins a les 18:45 h.
Reservat el dret d’admissió
Tech Up Nights és una iniciativa creada amb Ocado Technology per reunir la comunitat tecnològica de Barcelona. El nostre objectiu és inspirar-te amb contingut de qualitat i oferir-te l’oportunitat d’establir un diàleg obert entre assistents tècnics i ponents tech. Volem crear un espai on enginyers, científics de dades, especialistes UX, product managers de programari i perfils similars puguin compartir bones pràctiques i reptes, aprendre dels errors i resoldre dubtes.
