They say giving a book is giving a treasure… because reading lets us travel, imagine, and learn something new on every page. And in key moments like Christmas, World Book Day, or Sant Jordi, a book is almost always a safe bet.

If the person you want to surprise works in marketing or communication, choosing the right one can make a difference: inspiration, fresh ideas, and a new perspective in a constantly evolving industry.

Here’s a selection of the best marketing books recommended by the LF Channel team. Some because they’ve been key in their professional growth, others because they’ve left a lasting impression along the way.

We hope you enjoy them.

The 8 marketing and communication books we recommend reading (or gifting):

• The Signal and the Noise – Nate Silver
An analysis of how to separate valuable information from noise, identify trends, and make meaningful predictions. In a world overloaded with data, interpretation is a competitive edge.

• The Director – David Jiménez
A behind-the-scenes look at the media world, revealing egos, tensions, and power dynamics. A sharp reflection on the relationship between journalism and power in Spain.

• Onward (The Starbucks Challenge) – Howard Schultz and Joanne Gordon
The story of how Starbucks overcame its 2007 crisis by reconnecting with its core values. A powerful lesson in leadership and making tough decisions without losing your essence.

• Grid Systems – Josef Müller-Brockmann
A must-read for understanding visual structure. It teaches how to organize content effectively and highlights the importance of design in marketing.

• Steal Like an Artist – Austin Kleon
A fresh take on creativity, showing how inspiration from others can help you find your own voice.

• The Communication Book – Mikael Krogerus and Roman Tschäppeler
44 key communication concepts explained in a simple and visual way. A practical guide to expressing ideas more clearly and improving everyday conversations.

• The Brand Gap – Marty Neumeier
A classic that explains how to bridge strategy and design to build meaningful, memorable brands.

• The Red Book of Brands – Luis Bassat
A timeless reference in branding. Insightful and inspiring, it shows how strong brands are built to last.

This is just a small sample of the vast range of marketing and communication books out there. But they all share one thing: they continue to inspire those working in the industry every day.