Marta Recasens Alsina (Barcelona, 1969)

CEO and co-founder of vadeCity, a start-up created in 2014 that develops smart urban mobility solutions. Architect and entrepreneur Marta Recasens defines herself as a “technocreative”. “On the one hand, I love technology and, on the other, creativity is in my DNA”.

TB: Why your project?

MR: I want to transform cities through mobility. Make them more sustainable and smarter.

TB: A good idea you have had.

MR: To invent the safest parking for bicycles and scooters, with the possibility of micro-vehicle charging.

TB: A bad professional experience.

MR: Closing a business project as an entrepreneur.

TB: The best advice you’ve ever been given.

MR: A ‘no’ now can become a ‘yes’ later on.

TB: An inspiration.

MR: Urban planning and urban furniture in cities must be modified to respond to more sustainable mobility.

TB: What are your concerns?

MR: Technology requires collaborative approaches, and not everyone is prepared to understand what this means.

TB: A startup.

MR: Red Points, a software developer that fights counterfeiting and piracy.

TB: A book to recommend.

MR: “Reinventing yourself“, by Mario Alonso Puig.

TB: A series, film or song that defines your moment in life.

MR: “The Pursuit of Happyness“, directed by Gabriele Muccino.

TB: A recipe, a meal, a restaurant.

MR: Restaurant La Balsa, in Barcelona. I also love chocolate.

TB: A city, a journey.

MR: The city of Helsinki. Or a trip to Japan.

TB: Where would you invest 100k?

MR: In robotics.

TB: What about one million euros?

MR: Of course, in mobility.

TB: If you weren’t an entrepreneur…

MR: I was born an entrepreneur and I would be one again and again.

TB: What is Tech Barcelona for you?

MR: The ideal innovation ecosystem to generate synergies, networking and talent.

Check out other TB Members Calling here.

Aitor Mier Pons (Maó, 1988)

CEO and founder of Omashu, a start-up created in 2020 and dedicated to consultancy, programming and development of IT solutions for the world of traditional and e-sports.

Graduated in Computer Engineering and Mathematics and MBA, Aitor Mier has worked with blockchain technology at Caelum Labs and Airplane Solutions. “I am so interested in technology that I can’t stop learning. I also go running and cycling to make important decisions”.

TB: Why your project?

AM: We predict the value of eSports athletes, both professional and amateur, through blockchain technology and machine learning, to accredit their correct transfer. In addition, we offer tools for talent discovery and sponsorship recruitment, all of which can be scaled to traditional sport.

TB: A good idea you have had.

AM: Starting to study blockchain in 2016, when it was a totally immature technology. It was a risky bet!

TB: A bad professional experience.

AM: We’ve all had one or two, so we should make the most of them. Now I know what I want and what I don’t want in the company.

TB: The best advice you’ve ever been given.

AM: You know best when to stop, when to go on and when to pivot. Follow your instinct and if you need help, ask for it.

TB: An inspiration.

AM: The strength with which my mother still gets up at six in the morning. If she can do it, so can I.

TB: What are your concerns?

AM: The environment, especially recycling. I still can’t accept the fact that there are landfills where mountains of tons of rubbish accumulate each day.

TB: A startup.

AM: Exheus. They do RNA tests, for different purposes, to analyse the activation of 22,000 genes in the human body. I love analysis backed by numbers..

TB: A book to recommend.

AM: At the age of 12 I got my school to include “The Hobbit” by J.R.R. Tolkien in the compulsory reading programme. Now I would recommend including “Rich Dad, Poor Dad” by Robert Kiyosaki and Sharon Lechter: we lack financial education. Also, one of my favourite books is “Watership Down” by Richard Adams.

TB: A series, film or song that defines your moment in life.

AM: “Moneyball”. In 2001, the Oakland baseball team signed players by analysing their metrics. No doubt this story would also serve as an inspiration.

TB: A recipe, a meal, a restaurant.

AM: I can’t get enough of pizza.

TB: A city, a journey.

AM: The Norwegian fjords, by caravan and bicycle.

TB: ¿Where would you invest 100k?

AM: In a data analysis company. Mathematics do not lie.

TB: What about one million euros?

AM: I would diversify between data analytics and eco-sustainability.

TB: If you weren’t in a digital project…

AM: I would work with wood.

TB: What is Tech Barcelona for you?

AM: For those of us who are just starting out, it is a gateway to Barcelona’s entrepreneurial ecosystem, a hub of opportunities and synergies.

Here you can check other Tech Barcelona Members Calling

Marc Cortés Ricart (Barcelona, 1974)

Digital Transformation & Growth Business Advisor and professor of Marketing in ESADE.

“I am passionate about trying to help people to think, to help them in their transformation process and to make them feel. Professionally, I help managers imagine, plan and manage exponential growth from the digital vector, both in their careers and for their companies”.

TB: Why your project?

MC: Decision-makers need to feel empowered and confident about their digital leadership capabilities. My obsession is to help them in this process.

TB: A good idea you have had.

MC: We must never lose the focus on people, over and above the focus on business.

TB: A bad professional experience.

MC: All my bad professional experiences have always been due to not knowing how to say no. Learning how to say no is a great lesson that takes a lot of effort to maintain.

TB: The best advice you’ve ever been given.

MC: That I must always trust in myself.

TB: An inspiration.

MC: The way my children look at the world.

TB: A startup.

MC: Giraffa Education, a startup aimed at developing the creative abilities of children between 0 and 6 years old, through a subscription-based product and service model.

TB: A book to recommend.

MC: “Moonshot Thinking” by Ivan Bofarull, a real inspiration to think, create and grow disruptive business models.

TB: A series, film or song that defines your moment in life.

MC: Born to Run, by Bruce Springsteen. It defines the way I live, always moving forward.

TB: A recipe, a meal, a restaurant.

MC: My father’s macaroni always makes you feel at home, cared for and protected.

TB: A city, a journey.

MC: Running a 100km ultramarathon. It’s the best personal journey I’ve ever done.

TB: Where would you invest 100k?

MC: In any project linked to subscription models.

TB: What about one million euros?

MC: In making bigger the project where I invested that 100k.

TB: If you weren’t an entrepreneur…

MC: I would be in another project where digital is key -everything is now digital- to improve our environment and our planet.

TB: What is Tech Barcelona for you?

MC: A demonstration that ideas and dreams must be pursued. Someone thought that Barcelona deserved a meeting place linked to talent and a way of understanding how digital was going to transform the world and business. Together we are building it.

TB: ¿Why your project?

RB: At the founding moment there were many technological challenges in the world of antennas for new mobile phone systems and traditional companies did not offer sufficiently innovative solutions.

TB: A good idea that you’ve had.

RB: I don’t really believe in ideas. I would rather talk about decisions. And, with no doubt, the best decision I’ve ever made was to leave the Corporate world and to create Fractus.

TB: A bad professional experience

RB: I tend to make bad experiences positive. You always learn things. But, without any doubts, my worst experience was having Fractus on the brink of bankruptcy right after a 100% sale attempt to a big NASDAQ tech company.

TB: The best advice that you’ve ever been given

RB: That if you wanted to be an entrepreneur you should learn to combine moments of great action and quick decisions with long and tense waits.

TB: An inspiration

RB: The Silicon Valley world of the late 90s.

TB: A startup (other than yours)

RB: Ignion, the next revolution in the world of antennas.

TB: A book to recommend

RB: “The Global Paradox”, by John Naisbitt, although it is from 1994. A more current one, “Gracias por llegar tarde” by Thomas Friedman from 2016.

TB: A series or movie or song that defines your vital moment.

RB: I enjoyed the series called “Dark”, by Netflix.

TB: A recipe, a meal, a restaurant.

RB: I think that in the immediate future we will have to gradually approach vegan or vegetarian diets. As a novelty, Flax & Kale restaurant.

TB: A city, a trip.

RB: Chiang Mai, in the north of Thailand.

TB: Where would you invest 100k?

RB: In Deep Tech.

TB:  And one million euros?

In Deep Tech too.

TB: If you weren’t in a digital project …

RB: I really like sports and nature. I am passionate about long distance triathlon, although surely I could not earn a living …

TB: What is Tech Barcelona for you?

RB: A great platform from Barcelona to the world and a benchmark for many who are starting their projects. I would have liked to have something similar in my city when I started.

Mar Masulli (Formosa, Argentina, 1976)

Soy cofundadora y CEO de BitMetrics. Licenciada en Administración de Empresas. Executive MBA por ESADE. MSc Data Analysis por la UOC. He trabajado para grandes corporaciones (IBM, BT y EY) y he fundado previamente dos empresas. Me interesan la tecnología, la sostenibilidad y la educación.

TB: ¿Por qué tu proyecto?

M.M: Buscamos democratizar el uso de la IA y la visión artificial en empresas de cualquier tamaño. No se puede perder de vista que, a nivel mundial, más del 98% de las empresas son PYMES que tienen los mismos desafíos que las grandes empresas.

TB: Una buena idea que has tenido.

M.M: Venirme a vivir a Barcelona.

TB: Una mala experiencia profesional.

M.M: Me molestan mucho las que implican falta de respeto: por ejemplo, la cancelación de una reunión cuando ya has llegado, justo antes de entrar.

TB: El mejor consejo que te han dado.

M.M: Focus, focus, focus.

TB: Una inspiración.

M.M: Mi hija, su curiosidad y su inocencia.

TB: Una startup (que no sea la tuya)

M.M: BlueBox.

TB: Un libro para recomendar.

M.M: Mafalda, no me canso de releerla.

TB: Una serie o película o canción que defina tu momento vital.

M.M: Todo cambia, en su versión interpretada por Mercedes Sosa.

TB: Una receta, una comida, un restaurante.

M.M: Un restaurante de mi barrio: el Petit Firo.

TB: Una ciudad, un viaje.

M.M: Un viaje en tren con mi familia. Disfrutando de cada momento.

TB: ¿Dónde invertirías 100k?

M.M: En Stage 2, para invertir en startups industriales.

TB: ¿Y un millón de euros?

M.M: En una empresa de deep tech.

TB: Si no estuvieras en un proyecto digital…

M.M: Estaría en un proyecto que contribuyera a mejorar la calidad de vida de las personas, un proyecto filantrópico.

TB: ¿Qué es para tí Tech Barcelona?

M.M: Para mí, es la referencia “del” y “al” ecosistema digital que impulsa Barcelona como capital digital en Europa y a nivel mundial.

Luis Martín Cabiedes (Madrid, 1960)

Investor in internet startups since the last century. He has more than 140 investments in internet startups (from Ole, Privalia, Trovit, Tiendeo, Indexa Capital, Cocunat or Laagam). He studied philosophy, master from IESE and Charter Financial Analyst. IESE professor and navigator.

TB: Why your project?

LMC: I started investing almost by chance from the family business, Europa Press, before we knew what a business angel was and there were VCs in Spain. I am an investor because I collided with the entrepreneurs from the media company. I never would have thought of it before.

TB: A good idea that you had.

LMC: Being an investor and not playing at entrepreneurship.

TB: A bad professional experience.

LMC: 80% of my investors fail, so I have bad experiences 80% of the time, and they are already a regular course of business. I live with failure.

TB: The best advice you have ever been given.

LMC: Never listen to advice.

TB: An inspiration.

LMC: The sea.

TB: A startup.

LMC: Inditex.

TB: A book to recommend.

LMC: Impossible, I would recommend 600! But at least: Thinking fast and slow (Daniel Kahneman) and Fooled by Randomness (N.N. Taleb)

TB: A series or movie or song that defines your vital moment.

LMC: An opera: Ariadne auf naxos.

TB: A recipe, a meal, a restaurant.

LMC: I am the antifoodie, the same as antifashion. But I invest in fashion and food.

TB: A city, a trip.

LMC: In love with Barcelona, ​​but wherever there is sea.

TB: Where would you invest 100k?

LMC: In self-education.

TB: And a million euros?

LMC: In Indexa.

TB: If you weren’t an investor…

LMC: I would have liked to be an athlete, like everyone else, and dedicate myself to professional sailing.

TB: What is Tech Barcelona for you?

LMC: Represents the people who are my world, my community.

Elena Rico i Vilar (Puigcerdà, 1976). Managing partner IMPACT PARTNERS

Telecommunications Engineer and MBA from the Universidad de la Salle.  She was director of operations at Caixa Capital Risc, and was the driving force behind the creation of People and Planet Partners to finance and support companies that use technology to solve one of the social and/or environmental problems defined in the SDGs. And now managing partner of IMPACT Partners. She is also an advisor to Mutua de Propietarios and an independent expert for the European Commission; married and mother of a 13 year old boy and a 10 year old girl.

TB: Why your project?

ER: It makes no sense to look at the world only for financial returns, we must do our bit for society. My best way of doing this every day: Impact investing.

TB: A good idea you have had.

ER: No super ideas at the moment, but it’s never too late.

TB: A bad professional experience.

ER: Not having had the opportunity to work abroad.

TB: The best advice you’ve ever been given.

ER: More than advice, a harsh but very true sentence I saw in an article: “people don’t usually get what they deserve, but what they know how to negotiate”.

TB: An inspiration.

ER: The entrepreneurs. I learn from them every day.

TB: A startup.

ER: I couldn’t decide on just one.

TB: A book to recommend.

ER: Sapiens by Yuval Noah Harari

TB: A series or film or song that defines your moment in life.

ER: Stronger (What doesn’t kill you), by Kelly Clarkson

TB: A recipe, a meal, a restaurant.

ER: A pizza, Friday night, watching a movie with the family.

TB: A city, a journey.

ER: Sri Lanka

TB: Where would you invest 100k?

ER: In the company that I hope my children will create in the future.

TB: And a million euros?

ER: In a social or environmental impact fund.

TB: If you weren’t in an investment fund…

ER: In a startup where they develop a Tech4Good product.

TB: What is Tech Barcelona for you?

ER: One of the initiatives that truly implements the concept of “think global, act local”.

Barcelona, 1972. I work at Methinks, a startup founded in 2016 that uses software to analyse head CT scans of stroke patients to help doctors decide on treatment in time during the emergency. I studied industrial engineering at UPC and an MBA at IESE, and I’ve been programming since my father brought an Apple PC home in 1982. Methinks is my second company; the previous one, Coordina, which tracked vehicles with GPS, was acquired by TomTom in 2013. I like to work without being too sure that things will work out, in a close-knit group, trying to overcome difficulties without losing my sense of humour.