30 June 2022 TB Members Calling


TB Members Calling #31 | Francesc Font: “Think out of the capsule”

30 June 2022 TB Members Calling

Francesc Font Cot (Granollers, 1980)

Co-founder and CEO of Incapto Coffee, startup that promotes a sustainable coffee culture, without capsules. He is also a partner and advisor in several startups such as Matcha&Co, Marketpay and Orain.

“I have a degree in Business Administration from the UAB, where I have been teaching business creation for the last 14 years. I have been a serial entrepreneur for almost two decades. And I am passionate about value creation and business models, with a keen interest in circular economy”.


TB: What is the purpose of your project?

FF: To try to do our part – in our case, with coffee beans – to contribute to sustainability, as well as to improve the coffee drinking experience in both households and businesses. As we like to say, ‘think out of the capsule’, in coffee and everything else.


TB: A good idea you have had.

FF: Walking Talks: for every call lasting more than ten minutes I go for a walk in the street.


TB: A bad professional experience.

FF: To communicate to your employees and investors that a project has nit worked and therefore the startup should close.


TB: The best advice you’ve ever been given.

FF: Revenue is vanity, profit is sanity, cash is power.


TB: An inspiration.

FF: Anyone who gives up their time to improve everyone’s lives.


TB: A startup (other than your own)

FF: Recover fiber.


TB: What are you worried about?

FF: The disconnection between the university and the real world, and climate change.


TB: A book to recommend.

FF: At the corporate level, “Subscribed” by Tien Tzuo. On a personal level, “Address Unknown” by Katherine Kressmann.


TB: A series, film or song that defines your moment in life.

FF: Bohemian Rhapsody. Madness and genius, a rollercoaster ride.


TB: A recipe, a meal, a restaurant.

FF: Scrambled eggs with cod, onion and potatoes, paella and “espai Kru”, in Barcelona.


TB: A city, a journey.

FF: New York, or getting lost for a week in the Alt Pirineu.


TB: Where would you invest 100k?

FF: In a circular economy company.


TB: And a million euros?

FF: In renewable energies.


TB: If you were not an entrepreneur…

FF: I would work for a company that wants to change the world with a high impact on climate change.


TB: What is Tech Barcelona for you?

FF: A great project that brings together and creates a great entrepreneurial ecosystem for Barcelona, as well as a great example of private and public collaboration.


Check out other Members Calling here.