Tech Up Nights celebrated its 10th edition with a bang. 197 tech lovers from all over the world went deep into the use of AI in business processes (by Damm & Nennisiwok) and ecommerce retail media (by Ocado Technology). And of course, pizza and Damm drinks followed, making networking so much easier.

Here’s a recap:

Laura Gil, Director Transformation in Damm & Lluis Pallarès, CEO & Founder of Nennisiwok

How an old brewing company such as Damm is transforming into a data-driven organization? Transitioning from disorganized external data to a sophisticated data analysis framework, Damm aims to establish a comprehensive data lake to fuel over 100 upcoming projects, including an Intelligent Sales Proposal solution leveraging AI for optimized product assortments and real-time margin insights.

Marie Masselot, Group Product Manager at Ocado Technology

Ocado Technology is revolutionising retail media strategies, enabling partners to boost their revenue streams. Their approach includes a world-class monetisation platform offering tailored digital marketing content to shoppers. Key features include optimised product showcases, advanced advertising banners, precise segmentation, and dedicated advertising pages, promising benefits like dynamic expanded brand opportunities, enhanced coverage, and improved customer targeting for an elevated shopping experience.