6 October 2022 TB Content Session TB news

Noticias

TB Content Session #4 | Omnicanalidad y personalización: el futuro del retail es la tecnología. Una visión con Adevinta, Mango y Sequra

6 October 2022 TB Content Session TB news

El futuro del retail es la omnicanalidad: el consumidor elige qué, dónde y cuándo comprar. Y los retailers necesitan la tecnologia para la gestión de los datos para anticiparse. Tech Barcelona ha reunido a tres grandes players del sector -Adevinta, Sequra y Mango- para conocer como utilizan la tecnología para dar una respuesta personalizada a las nuevas necesidades de cada consumidor.

 

Una realidad phygital y omnicanal

El público ha vuelto a las tiendas físicas, pero con otros hábitos de consumo. Ahora, “el cliente omnicanal, aquel que accede a mnuestros productos cuando quiere y donde quiere, es el que nos proporciona más valor, el más fidelizado”, destaca Elena Carasso. La capacidad de pedir online y recoger en físico, o probar en físico y comprar online, abre el abanico de posibilidades para impactar en el consumidor de forma única y personalizada.

 

Mobile first

El móvil és el canal principal. De hecho, aunque tiene menos conversión que otros canales, representa el 80% del tráfico online y supone una herramienta primordial, incluso en los momentos de compra física. Tal y como apunta David Bäckström, “el móvil ya es tu cartera, y el uso de códigos QR en el proceso de compra será muy importante en los próximos tres-cuatro años”.

 

La personalización de compra

El usuario ya no espera buscar, espera que le enseñes aquello que quiere comprar: éste es consciente de la información que tienes de él y espera que no le hagas perder el tiempo”, destaca Roman Campa. Para Elena Carasso, la ingente cantidad de datos que generan los canales online permiten tener información segmentada de los consumidores, sus gustos y frecuencia de compra, capaz de “dibujar experiencias personalizadas completas e impactarte con aquello que quieres y cuando lo quieres”.

 

La moda de les suscripciones

Aunque el negocio de las suscripciones no es extensivo a todos los mercados ni empresas, sí es un modelo que ha ganado relevancia en los últimos años. Para David Bäckström, “quien compra suscripciones compra tranquilidad: funciona muy bien con productos que utilizas siempre, como el móvil o las gafas, y com públicos jóvenes que no tienen la necesidad de ser dueños de las cosas”.

 

¿Como afectará la inflación al comercio?

“Nos enfrentamos a una bajada importante de la demanda. Sin embargo, los analistas no ven demasiados problemas a medio plazo”, asegura David Bäckström. Ejemplo de ello son las buenas cifras de ocupación que registra InfoJobs, sobre todo en las pymes, un sector que, en palabras de Roman Campa, “tiene muy buenas expectativas de crecimiento”.

 

Para más información sobre consumo digital, puedes consultar el informe Pulso digital 2021 de Adevinta.

 

27 September 2022 TB Content Session TB news

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TB Content Session #3 | Scytl, a lesson for scaleups: technology, investors and expectations, crisis, resilience and resurrection

27 September 2022 TB Content Session TB news

One of the first technological spin offs of the UAB. More than ten years growing at over 70%. A record round in Spain (104M$ in 2014), Paul Allen’s first investment in Europe and the first scaleup to announce its goal of going public on the Nasdaq.

Scytl, a provider of electronic voting systems and electoral technology born in 2001 in Barcelona, has a significant history in the city’s ecosystem, as well as one of the first major crises in the sector: in 2019 it suspended payments, in 2020 it was acquired by Paragon and now it is emerging with new projects.

Pere Vallès, CEO of Scytl between 2004 and 2016, and Silvia Caparrós, CEO since 2018, participated for the first time in a joint talk, organised by Tech Barcelona, to share the main mistakes and successes of this technological story. And they left us with some great learnings.

 

Auditori ACCIO-Tech Barcelona, Pier01. 26 September 2022.

 

A startup that was ahead of its time

Scytl was born as a company ahead of its time, when no country was using e-voting, and grew rapidly thanks to its ease of raising investment rounds. Already in 2002 it received a €1 million investment round led by Riva and García. As Pere Vallés explains, “we had the best technology protected by patents, we reached a market share of 70%, with sustained growth of between 60% and 120% for 10 years in a row, and the company even turned a profit, which is quite exotic for any start-up”.

 

Expectations that are difficult to meet

However, after the $104 million round raised in 2014, the problems began. “This is a fairly classic mistake in startups and scaleups: maximising valuation and generating expectations that are then difficult to meet”, Vallés reflects. To justify these expectations, Scytl diversified its technology portfolio and entered other emerging markets, “which were not ready”. The strategy did not work, so in 2016 the company restructured: it went from 600 to 200 employees and had to close business lines and offices.

 

Back to the origins

Silvia Caparrós had participated in the first round in 2002, joined the company as a lawyer and finally took the reins of Scytl in 2018 as CEO. As a strong supporter of the project, and aware of the demands it requires, she highlights the resilience and professionalism of the company. “We went through a restructuring, insolvency, an ERTE, a pandemic and a change of offices. But we have a very solid and organised professional base”. In addition, “there is a very ingrained culture of acting immediately in the face of challenges”. Now, with the security of working under Paragon, the company has returned to its origin, e-voting, deploying it both at government level and in private enterprise. “The prospects are very good,” concludes Caparrós.

7 September 2022 TB Content Session

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TB Content Session #2 | Catalonia can lead the NewSpace

7 September 2022 TB Content Session

In just 10 years, the market for NewSpace and space technologies has grown by 70% to 224 billion dollars, with expectations of increasing to a trillion dollars by 2040. And Catalonia must seize the opportunity: it has the necessary talent and knowledge, accelerators and incubators with investment interest, success stories such as Sateliot, and public policies, framed in the Estratègia NewSpace of the Generalitat de Catalunya, which seek to promote and accompany this growth. In short, “Catalonia has the capacity to be a leading player in the industry”, says Jaume Sanpera, CEO of Sateliot, in the framework of a TB Content Session promoted by Tech Barcelona and ACCIÓ.

In this round table, we talk about the challenges and opportunities offered by space technologies, with the participation of:

  • Jaume Sanpera, CEO of Sateliot, a Catalan company that aims to deploy a constellation of low-orbit satellites to provide 5G coverage for IoT equipment anywhere in the world.
  • Xavier Lobao, Head of the Future Telecommunication Projects division of the European Space Agency (ESA).
  • Oriol Sans, Senior Startup Manager at ACCIÓ.
  • Miquel Martí, CEO of Tech Barcelona.

 

Space technology for terrestrial solutions

Satellites, high-tech pieces of technology that work thousands of kilometres above us, already allow us to understand complex phenomena such as climate change or to be connected from anywhere in the world. But “much of the terrestrial solutions offered by SpaceTech are yet to be imagined and developed,” says Xavier Lobao. From controlling millions of cows from space, to monitoring intricate logistical routes or extending the use of autonomous vehicles, Sateliot’s low-orbit satellite network would make it possible to fill the gaps in the current terrestrial mobile network and connect a multitude of points on Earth with 5G connectivity, even in real time.

 

Europe’s role in the new space race

While the US and China are the kings of space, Europe is relegated to a position of technological dependence. The multi-billion public-private investments in the US and Chinese markets generate competitiveness, and allow the development of large projects, as well as the luxury of trying one’s hand at space exploration. In contrast, Europe has a cooperative, small-project culture, whereby each member country decides what contribution it makes to the European Space Agency (ESA). According to Xavier Lobao, “Europe should be less dependent on third countries and private companies like SpaceX, build its own space policies and have the capacity to establish secure communications”.

 

Challenges and opportunities for the future

For Jaume Sanpera, the future lies in “simplifying access to funding, having a country like Catalonia that supports NewSpace and fighting for the ecosystem to come to life”. In addition, both experts agree that the formation of “a cluster of SpaceTech companies”, with the support of an endorsing agent such as ESA, would reduce the risk factor for investors and develop technology in a safer and more efficient way, both for the developer and the end user.

 

21 January 2022 TB Content Session

Noticias

TB Content Session #1 | A tech perspective for recovery 2022

21 January 2022 TB Content Session

After closing 2021 with record investment figures, the technology sector is starting 2022 with new unicorns and an optimistic outlook for the Barcelona ecosystem. Projects and investment no longer understand borders, and this is a bidirectional trend that positions the local entrepreneurial and investment industry. For new projects, having an impact is no longer optional, but an essential starting point; technological disruption in regulated sectors such as health, mobility or fintech is forcing the Administration to find its new role; and data management is becoming a strategic pillar.

In the first panel of 2022, we discussed these trends from the startup, corporate, venture capital and institutional perspectives, and from the mobility, fintech, health and investment sectors; with the participation of:

  • Silvana Churruca, CEO of Payment Innovation Hub, an innovation centre created by CaixaBank, Global Payments Inc, Samsung, Visa and Arval to create payment solutions.
  • Noemí Moya, Institutional Relations Director at Voi Technology in Spain, France, Italy and Belgium, a Sweden-based sustainable mobility company that offers electric scooters and shared bicycles.
  • Montse Daban, Scientific and International Relations Director at Biocat, the Catalan organisation that promotes the health sector.
  • Carlos Trenchs, co-founder and managing director at Aldea Ventures, a European venture capital platform based in Barcelona.
  • Miquel Martí, CEO of Tech Barcelona.

Projects and investment no longer recognise borders

As a consequence of the growing interconnectivity between cities, borders are no longer a relevant factor when it comes to investing and developing projects. As Carlos Trenchs commented, in Barcelona, for example, 60% of the capital invested in early-stage startups in 2021 came from international players: “A few years ago, capital came -for the most part- from the local environment. Today, there are global investors looking at initiatives promoted by people with experience and a global vision.

The effect of borders can be double-edged. While on the one hand they fade away, on the other, Brexit also has an effect. Montse Daban assured that “many British companies in the medtech sector have come to Barcelona, with the aim of maintaining their presence in Europe and opening the door to other markets such as Latin America”.

People at the core

Having an impact on society is no longer an option, but an essential starting point for any project. A perspective shared by other productive and industrial sectors. Companies must grow in a purposeful environment, where people are at the centre of decision-making and business strategy.  “Digital transformation cannot leave anyone behind, i.e. accessibility and inclusion in payment systems must be guaranteed for everyone. Our responsibility to the user and support for small local businesses are requirements that are here to stay, and to which we must respond,” said Silvana Churruca.

In this sense, Noemí Moya expressed the shared objective of “creating cities to live better: with less emissions, noise, congestion, and with a multimodal transport service that puts the citizen at the centre”. “We see mobility as a service tailored to society”, concluded Noemí.

From a digital health perspective, the pandemic situation has placed the healthtech sector in a position of unprecedented relevance, which will undoubtedly continue to strengthen over the coming years. Montse Daban forecasts 15% growth in the value of the industry by 2028, which will need to overcome existing challenges in terms of “finding talent and consolidating growth” to materialise.

The administration will have to find its role in the new reality

All the speakers pointed out the need to generate a regulatory framework adapted to the new needs of the market, which is why public-private collaboration will be essential. For Noemí Moya, “although the urban mobility sector has the necessary technology to guarantee the safety of users, the infrastructure is not adapted and there is a lack of clear and homogeneous regulation by the administration. We need to collaborate with them, through the transfer of knowledge, so that mobility becomes a priority in the urban planning of cities”. Silvana Churruca also believes that “regulation must accompany growth and momentum, in order to continue exploring and advancing”. “In the face of new disruptive challenges such as blockchain, NFTs or the metaverse, order is necessary but, at the same time, it must allow us to move fluidly,” she added.

The consolidation of data driven policies

Today’s technology gives us access to a vast amount of data. For the speakers, the future lies in being able to incorporate this information into decision-making. “We are getting used to understanding the results of our activity: every day we wake up with health data, mobility companies have emissions data, and payment companies know which economic activities work best,” said Carlos Trenchs, affirming that “investors want to invest in stocks whose impact can be measured”.