ELO Digital Office Spain has joined Tech Barcelona as a Global Partner, landing at Pier 01 and bringing its expertise in digital innovation to the local tech ecosystem.

Founded in Stuttgart in 1998, ELO develops digital solutions for companies of all sizes and industries. Today, with a team of more than 1,000 people worldwide, the company helps organizations improve information management, automate processes, and work more efficiently.

With a network of partners and technology alliances, including Microsoft, SAP, and IBM, ELO aims to expand its reach while staying connected to local ecosystems.

PINN, a consultancy specialized in strategy and innovation, has joined the Tech Barcelona association as a Corporate Partner to foster collaboration within the ecosystem and promote the development of projects in the health sector.

Founded in Barcelona in 2021, PINN will support Tech Barcelona in identifying, analyzing, and developing initiatives related to innovation and health technologies—a sector that in Catalonia brings together 1,650 companies and 94 research institutions. The initiative aims to integrate all ecosystem stakeholders to build a shared vision around key challenges and address them through a systemic approach that enables the activation of the best solutions.

Within this framework, a working group has been established, bringing together representatives from the public sector, hospitals, the pharmaceutical industry, startups, associations and professional bodies, universities, business schools, and key figures from the healthcare field. PINN and Tech Barcelona will create a permanent space for dialogue and collaboration, facilitating interaction among stakeholders and helping identify growth opportunities and new solutions.

According to Juan Varela and Carles Mur, founding partners of PINN, “this alliance represents a key opportunity to consolidate a strong and cohesive ecosystem, ready to collaborate strategically in addressing the sector’s major challenges through true innovation processes.”

According to Miquel Martí, CEO of Tech Barcelona, “the agreement with PINN and the creation of this working group respond to a clear trend in the development of the health ecosystem: collaboration among all stakeholders can generate very positive open innovation dynamics, accelerate the integration of new technologies into the healthcare system, and ultimately have a positive impact on citizens’ lives.”

With this initiative, Barcelona strengthens its ambition to position itself as an international benchmark in health innovation.

Barcelona, January 15, 2026.– UK-based edtech firm Cambridge Spark has recently established operations in Barcelona as part of its international growth strategy, reinforcing its ambition to become a leading provider of AI and data education in Europe. The company has also partnered with Tech Barcelona, the non-profit association representing the city’s tech and digital ecosystem –bringing together more than 1,500 members– to integrate into the local tech community, foster new synergies and support the development of startup and corporate talent across Spain.

Founded in London in 2016, Cambridge Spark supports organisations and professionals in accelerating their digital transformation through data and AI skills programmes. By establishing operations in Barcelona and joining Tech Barcelona’s ecosystem, the education provider will access new talent, increase its visibility, build strategic connections and accelerate its expansion in Spain while, at the same time, contributing to strengthening Barcelona’s position as a global tech hub. The city currently hosts more than 160 multinational technology hubs, over 2,300 startups and a digital workforce of approximately 130,000 IT professionals.

Dr. Raoul-Gabriel Urma, Founder and Group CEO of Cambridge Spark, commented: “Barcelona marks a key milestone in Cambridge Spark’s expansion. We see the city as a vibrant digital and technology ecosystem, offering unique opportunities for collaboration and growth. Partnering with Tech Barcelona allows us to connect with the right talent, gain visibility and build strong relationships that will ensure our success in the Spanish market.

“Miquel Martí, CEO at Tech Barcelona, stated: “We are in the era of AI adoption, and companies must upskill their employees to remain competitive. Having a partner like Cambridge Spark will enable organisations within our ecosystem to access world-class training in data and AI, driving growth and innovation.”

For his part, Miguel Vicente, president of Tech Barcelona, added:“Cambridge Spark is yet another example of an international company choosing Barcelona as a gateway to the wider market and to the network of companies established here. Tech Barcelona serves as the entry point for these global companies, helping them connect with the local ecosystem and grow alongside it.”

The fibre optic infrastructure that Adamo has installed in the “Piers” consists of high-capacity dedicated links delivered directly from its backbone network, providing a symmetrical, stable connection with optimal performance for high-demand environments and massive data transmission.

In addition to the services that Adamo provides to Tech Barcelona, any company or institution that is part of the association will be able to access Adamo’s services with advantages and special conditions. For those companies with specific connectivity needs, Adamo makes its technical team (Network Engineering) available to jointly define tailor-made solutions that respond to these requests. Outside the scope of the Piers themselves, Adamo’s network allows for solutions to be proposed to provide advanced connectivity to locations throughout the country.

Marc Casademunt, Head of Corporate & Public at Adamo, says that “unlike other operators and as a company founded in 22@, part of Barcelona’s technological ecosystem since 2004 and a member of Tech Barcelona since 2022, Adamo understands and shares a vision of reality that is very close to that of Tech Barcelona’s members and partners. We are a flexible technological ally for a wide range of clients, whether they are start-ups or large corporations and public institutions: we listen to their needs, make the possibilities of our network available to them and offer connectivity solutions with high added value, beyond a simple service as part of a rigid and predefined portfolio.”

Innovation at the heart of the city

Tech Barcelona’s ecosystem model is deployed across a network of unique buildings connected so that innovation and technology are integrated into the city and coexist with its citizens. Pier01, an iconic headquarters since 2016 and the birthplace of successful start-ups in Barcelona, is a 12,000 m² space that is home to nearly 100 entities, from start-ups to large corporations and institutions such as ACCIÓ, ICEX and Mobile World Capital Barcelona. With the growth of the ecosystem, Pier03, a historic building in the Porxos d’en Xifré, was inaugurated in 2018 and has become a cross-cutting extension of Pier01. The most recent addition, Pier07, is a 6,000 m² building located at Via Laietana 26, focused on innovation in life sciences and offering space for start-ups, pharmaceutical companies, specialised investors and the European artificial intelligence factory BSC AI Factory.

Barcelona, 28 October 2025. – Xplore Studios, in close collaboration with Ingka Group, the largest retailer within the IKEA franchise system, has launched a pilot programme in Barcelona to explore, develop and test new solutions that will shape the future of retail. As part of this pilot, Xplore Studios has joined Tech Barcelona as a Global Partner, connecting with the city’s ecosystem of start-ups and creative talent.

Xplore Studio Barcelona will act as a space for co-creation and experimentation, connecting entrepreneurs, companies, universities and customers to design and test new solutions. The studio applies an open innovation model, exploring new formats and technologies to respond to consumer needs.

Through its collaboration with Tech Barcelona, Xplore Studio Barcelona will engage with the association’s community, made up of more than 1,500 members, 100 partners and their talent, to drive initiatives in artificial intelligence, automation, new experiences and circularity, developing and testing concepts to scale in global markets.

“We are delighted to launch Xplore Studio in Barcelona, where we will explore, learn and jointly create new solutions for retail together with Barcelona’s ecosystem of innovation and creativity. The collaboration with Tech Barcelona allows us to fully immerse ourselves and engage with the city’s talent in our mission to explore the retail of the future, with the ultimate goal of creating a better everyday life for many people,” says Susanna Kamph, Leader of Xplore Studio Barcelona.

According to Miguel Vicente, President of Tech Barcelona: ‘The agreement with Xplore Studios reinforces our goal of connecting global companies with Barcelona’s innovation ecosystem. It is a collaboration that empowers our own start-ups to develop solutions with global impact.’

Miquel Martí, CEO of Tech Barcelona, added: ‘Few cities combine creativity and innovation like Barcelona. The arrival of Xplore Studios demonstrates how global brands are now turning to our ecosystem for inspiration, collaboration and experimentation.’

• The innovation consultancy becomes a Global Partner of the association to drive initiatives that promote the development of the technology and digital ecosystem.

Barcelona, March 14 2025. – RocaSalvatella, an innovation and digital business consultancy, has strengthened its partnership with Tech Barcelona by becoming a Global Partner of the association. A longtime ally of the organization, the consultancy is expanding its collaboration to coordinate strategic projects that drive the growth of the digital and technological ecosystem.

This alliance allows RocaSalvatella to take on a prominent role in boosting the business landscape through specific initiatives promoted by Tech Barcelona. As part of this, the consultancy has already taken on the coordination of the “Future of Mobility” working group, a project focused on addressing current challenges and exploring new technological solutions in collaboration with startups and key players in the sector, such as Seat Code and Freenow, among others.

According to Josep Salvatella, President of RocaSalvatella, “Our goal is to help the business community in our country make the most of the potential of the digital economy, and that’s why we’re committed to generating positive synergies with key players in the digital and entrepreneurial ecosystem, like Tech Barcelona.”

Regarding the expansion of the alliance, Salvatella comments, “We are broadening the scope of collaboration to launch a project related to the future of mobility, determine the next steps to strengthen the ecosystem, and address the impact that artificial intelligence already has and will continue to have on the daily operations of businesses and startups.”

For his part, Miquel Martí, CEO of Tech Barcelona, highlights: “RocaSalvatella’s commitment to the entrepreneurial ecosystem has positioned it as a leader in promoting innovation in Barcelona. Its experience will help us coordinate and align the efforts of corporations, startups, and institutions to further boost the growth of the ecosystem.”

• Established at Pier01 since 2015, Bis aims to strengthen its connection with key players in Barcelona’s technological and digital ecosystem to facilitate the adoption of innovative and sustainable technological solutions.

Barcelona, February 12, 2025. –The comprehensive engineering firm Bis has become a Global Partner of Tech Barcelona, strengthening its involvement in the city’s digital and technological ecosystem. Established at the association’s Pier01 since 2015 and backed by a team of 90 professionals, the company aims to enhance its connection with startups, established corporations, and research centers to stay at the forefront of technology, identify emerging trends, and develop new disruptive projects in a collaborative environment.

“Bis is a circular comprehensive engineering firm, and as such, we are committed to sustainability, information, and knowledge sharing,” says David García, founding partner of Bis. “Now, we have the privilege of being part of Tech Barcelona’s ecosystem, further reinforcing our position as a leading engineering firm capable of identifying emerging trends and developing disruptive projects that combine sustainability, circularity, and cutting-edge technology in a much broader market.”

The company’s partner adds, “being part of this ecosystem represents a fantastic opportunity to grow in a dynamic environment of technological innovation and international collaboration. It allows us to connect with startups, established companies, and research centers, facilitating the adoption of advanced solutions for sustainable building and the integration of technology into our projects.”

For his part, Miquel Martí, CEO of Tech Barcelona, highlights “Bis’s strong commitment to innovation and sustainability from the very beginning. Its incorporation as a Global Partner reinforces its focus on technology and new construction models and materials, an alliance that will drive impactful projects contributing to the transformation of cities.”

• The jewelry company seeks to improve the customer experience and optimize its organizational efficiency, through technology and in collaboration with the digital and technological ecosystem of Barcelona.

Barcelona, January 20, 2025. –The jewelry company TOUS has joined Tech Barcelona as a Corporate Partner. This alliance will allow the company, with more than a century of history, to strengthen its commitment to innovation, working in contact with more than 1,400 members and 90 partners that are part of this technological and digital association of reference in Europe.

Digitalization and technological innovation are fundamental pillars in TOUS’ growth strategy, which will be driven by a high rate of investment, a firm commitment to specialized talent and collaboration with other technological players. The firm will focus on improving the customer experience through omnichannel and personalization, as well as optimizing organizational efficiency, improving production processes and the logistics chain.

Through this agreement, the company seeks to accelerate the implementation of advanced solutions in Artificial Intelligence, data analytics and immersive technologies. The development of algorithms for language and image processing, for example, already plays a crucial role in product recommendation and trend identification, solutions that have been key to the growth of the digital channel, which has gone from 9% to 23% of its business in four years.

Xavier Rebés, Digital & Innovation Director of TOUS, states that “innovation has been in the DNA of TOUS since its origins and is a transversal lever in the strategic plan for the coming years. In this sense, and convinced of the transformative power of alliances, we are particularly excited to join a benchmark entity such as Tech Barcelona and collaborate with the dynamic digital and innovation ecosystem in the city”.

For his part, Miguel Vicente, president of Tech Barcelona, highlights how “the digital and technological transformation process of TOUS, a historic company and ambassador of Barcelona in the world, can boost the competitiveness and modernization of consolidated industries, opening up new opportunities for growth”. Likewise, Miquel Martí, CEO of Tech Barcelona, adds that “this collaboration will contribute to the joint growth of the Barcelona ecosystem”.

• The agreement puts at the disposal of Manglar’s members the services, activities and spaces of Tech Barcelona, and vice versa, encouraging collaboration between both communities.

• Located in the Gràcia neighborhood, Manglar’s coworking space has now joined the association’s Urban Tech Campus project.

Barcelona, December 2nd 2024. – Manglar, an ecosystem that brings together startups, SMEs, freelancers and remote workers, has signed a collaboration agreement with the Tech Barcelona association to enhance opportunities for growth and connection of entrepreneurs. This alliance facilitates access to services, activities and resources for both communities.

Located in the Gracia neighborhood and with 1,500 square meters, the Manglar space will become part of the Urban Tech Campus, which includes Pier01, Pier03, Pier07 and other spaces that bring innovation to the center of Barcelona. The Manglar space is the first solidarity coworking in the state, allocating part of the profits to social projects and placing special emphasis on sustainability. In addition to coworking, Manglar offers consulting and financial management services for startups, SMEs and foundations.

Mauricio Alkain and Xavi Parcerisas, co-founders of Manglar, point out that “the alliance between Manglar and Tech Barcelona opens the door to a new community of entrepreneurs and forward-thinking companies, while contributing to a more decentralized and prosperous city. We are proud to be part of the Urban Tech Campus and contribute to an ecosystem of proximity with quality standards that until now were only accessible to large corporations and multinationals.”

“Tech Barcelona’s support to the entrepreneurial ecosystem goes beyond our spaces,” says Miquel Martí, CEO of Tech Barcelona. “On this occasion, we joined forces with Manglar, an ecosystem with which we share values, with the aim of promoting the different communities of entrepreneurs in the city, fostering the exchange of ideas and promoting the growth of the whole”.

Currently, Tech Barcelona is the largest independent non-profit association in Southern Europe, representing more than 1,400 members and 90 partners. Tech Barcelona’s ecosystem model is deployed with the Urban Tech Campus project: a network of unique buildings connected because innovation and technology are integrated into the city, involving and coexisting with its citizens.

• The company, a world leader in reusable packaging solutions for fresh food, opens a center in Barcelona that will use IoT and AI to improve transparency and traceability throughout the supply chain.

• IFCO also joins as Global Partner of the association, positioning itself at the epicenter of the technological and digital ecosystem of Barcelona.

Barcelona, November 18, 2024. – IFCO, a world leader in reusable packaging solutions for fresh food, has opened a global digital hub at Tech Barcelona’s Pier01. This new hub in Barcelona will strengthen IFCO’s ability to provide real-time tracking and data-driven analytics to its customers around the world, promoting transparency, efficiency and sustainability throughout the supply chain.

Specifically, the hub starts operations with a team of 25 employees and the forecast to grow to 50 employees in the next year. This team of technology profiles will be responsible for integrating advanced tools, such as Artificial Intelligence (AI) or the Internet of Things (IoT), into its reusable transport containers (RPCs) to provide location and status updates, allowing customers to optimize container usage, reduce environmental impact and streamline logistics.

“Opening our new hub in Barcelona is a strategic investment that underscores IFCO’s commitment to delivering exceptional value to our customers. By partnering with Tech Barcelona, we’re tapping into one of Europe’s leading tech innovation hubs, empowering us to further our mission of sustainable solutions on a global scale,” said Mike Pooley, IFCO CEO.

“Our new digital hub marks a pivotal advancement in our digital journey, enhancing our technological capabilities to drive meaningful improvements in our services. Building this expertise in-house enables us to innovate continuously, while Tech Barcelona’s dynamic ecosystem aligns perfectly with our vision of a tech-driven future for sustainable supply chain solutions,” explained Dr. Sebastian Grams, IFCO CDO.

For Miquel Martí, CEO of Tech Barcelona, “the incorporation of IFCO as a Global Partner of the association and the establishment of its new digital hub at Pier01 will boost the growth of Barcelona as a benchmark in technology applied to the circular economy. Tech Barcelona will continue to be a gateway for international companies seeking to generate global impact from the city”.